Potato Corner
 | |
| Product type | French fries outlet chain |
|---|---|
| Owner | Shakey's Pizza Asia Ventures Inc. (SPAVI) |
| Country | Philippines |
| Introduced | 1992[1] |
| Markets | Southeast Asia, Middle East, East Asia, Australia, North America |
Potato Corner is a global Philippine food franchise known for its flavored French fries. Potato Corner's first stall opened up in SM Megamall in October 1992 in the Philippines under Cinco Corporation.[2] As of 2021, Potato Corner is present in 15 countries globally which include the Philippines, Indonesia, United States, Panama, Australia, Thailand, Hong Kong, Cambodia, Singapore, Vietnam, Malaysia, Kuwait, Myanmar, Kingdom of Saudi Arabia and Canada.[1]
International expansion
In 2006, Potato Corner opened its first international store in Indonesia.[3] This was followed by Potato Corner's first entry in the United States in February 2010 and first store in the United States in 2012.[3] As of 2021, Potato Corner is available in The Philippines, Indonesia, United States, Panama, Australia, Thailand, Hong Kong, Cambodia, Singapore, Vietnam, Kuwait, Malaysia, Canada, Myanmar and Kingdom of Saudi Arabia.[3]
United States: Los Angeles, California Franchisor: Josemari Macasaquit (Ontario Mills Mall, Ontario , California)
Canada: Edmonton, Alberta (Nelson Rodriguez)
Australia: NSW/ACT, Master Franchisee (Jan Flores) NSW/ACT, Responsible for the introduction of Potato Corner into Australia in 2015. The first Filipino franchise into Australia.
Awards and recognition
Potato Corner garnered a number of accolades through the years. Potato Corner bagged the Best Franchisee of the Year for three consecutive years from PFA and DTI. Awarded by the same organizations, Potato Corner also received the Franchisee Excellence Hall of Fame Award in 2003 and the Global Filipino Franchise Award in 2017.[4]
Marketing and advertising
Mascot
Potato Corner's official mascot, Spudster, was introduced by the brand in 2009, and can be seen in all of its stores and buckets. Spudster received a Master License for Los Angeles County in 2009.[5]
References
- ^ a b Dumlao-Abadilla, Doris (3 December 2018). "Globalizing corporate Philippines". business.inquirer.net. Philippine Daily Inquirer. Retrieved 29 September 2019.
- ^ "Potato Corner Seeks Franchisees As it Ramps Up Branches to 5,000 in Next 5 Years". Entrepreneur.com.ph. Retrieved 2018-08-29.
- ^ a b c Inc., Primer Media. "PH's leading french fries business Potato Corner opens first store in HK". Blog. Retrieved 2018-08-30.
- ^ Arceo-Dumlao, Tina. "New life, new vision". Retrieved 2018-08-30.
- ^ "Our History". Potato Corner. Retrieved 2018-08-30.