WVBB

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WVBB
File:WVBE-AM WVBE-FM WVBB-FM 2014.png
Broadcast areaRoanoke, Virginia
Blacksburg, Virginia
Frequency97.7 MHz
BrandingThe Vibe
Programming
FormatUrban Adult Contemporary
Ownership
OwnerMel Wheeler, Inc.
WFIR, WLNI, WSLC-FM, WSLQ, WPLY, WVBE-FM, WXLK
History
First air date
1983
Former call signs
WRON-FM (1983-2008)
WKCJ (2008-2011)
Call sign meaning
W ViBBE
Technical information
Facility ID54597
ClassA
Power260 Watts
HAAT470 Meters
Transmitter coordinates
37°18′30.0″N 80°09′46.0″W / 37.308333°N 80.162778°W / 37.308333; -80.162778
Links
WebsiteWVBB Online

WVBB (97.7 FM) is an Urban Adult Contemporary formatted broadcast radio station licensed to Elliston-Lafayette, Virginia, serving the Roanoke/Blacksburg area. WVBB is owned and operated by Mel Wheeler, Inc.[1]

Station swap[edit]

All Access reported on September 20, 2007 that Todd P. Robinson, Inc.'s WKCJ would be swapped to Radio Greenbrier, Inc. for WRON-FM (now on 103.1), which took place on August 1, 2008. WKCJ applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).

The swap ensured that when Todd P. Robinson, Inc. moved the 97.7 frequency, WRON-FM would continue to have an FM station serving Greenbrier County, West Virginia.

Station sale[edit]

On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.

On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB. The station has been a full-time simulcast of WVBE since then, but breaks off to serve as the Roanoke-area affiliate for Virginia Cavaliers football and men's basketball.

References[edit]

  1. ^ "WVBB Facility Record". Federal Communications Commission, audio division.

External links[edit]