Trader Corporation
Coordinates: 43°38′44″N 79°33′59″W / 43.645628°N 79.566323°W
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| Type | Private |
|---|---|
| Industry | Classified advertising, automotive |
| Predecessor | Trader Classified Media (Classified Media Holdings Inc., Trader Media Corp.) |
| Founded | June 2006 |
| Founder | Yellow Pages Income Fund |
| Headquarters | , |
Area served | Canada |
Key people | Sebastian Baldwin (CEO) [1] |
| Products | AutoTrader.ca, AutoHebdo.net, Autos.ca,[2] dealer products |
| Owner | Thoma Bravo[3] |
| Website | go |
TRADER Corporation is a classified advertising company based in Toronto, Canada. The company specializes in new and used motor vehicles and is owned by Thoma Bravo. The company was originally a part of Trader Classified Media which was founded in 1987 by John MacBain.
History
Trader Corporation was formed in June 2006 with the integration of Classified Media (Canada) Holdings Inc. (more commonly known as Trader Canada) and Trader Media Corp. The two companies were acquired by Yellow Pages Income Fund from Trader Classified Media that same year. Yellow Pages purchased Classified Media (Canada) Holdings Inc. for $760 million and Trader Media Corp. for $436 million.[4]
In July 2010, Trader Corporation acquired CanadianDriver.com, which offered Canada-focused automotive reviews and resources, and rebranded it as Autos.ca.[5][6] Autos.ca was merged into AutoTrader.ca in 2016.[7]
In March 2011, Yellow Pages sold its Trader Corp. division to Apax Partners for $745 million.[8][9]
In June 2012, Trader Corp. stopped publishing the Auto Trader magazine and several of its other magazines and pushed a move towards online car advertising.[10]
In 2016, Apax sold Trader Corp. to Thoma Bravo for Can$1.57 billion (US$1.22 billion).[11]
AutoTrader.ca
![[icon]](/wiki/File:Wiki_letter_w_cropped.svg){kind=small} | This section needs expansion. You can help by adding to it. (May 2019) |
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Type of site | Online |
|---|---|
| Available in | English, French |
| Area served | Canada |
| Owner | TRADER Corporation |
| URL | www www |
| Commercial | Yes |
AutoTrader.ca (French: AutoHebdo.net) is an online automotive classifieds advertising website servicing Canada operated by Trader Corporation. It is the main consumer product of the Trader Corporation.[12] An app with the same name is available on Google Play and the AppStore.
The AutoTrader.ca site and app also features automotive news, reviews, and a vehicle information database in English and French.
References
- ^ "Management Team". TRADER. Retrieved 2019-05-02.
- ^ "About Us". Autos.ca. Retrieved 2022-04-08.
- ^ Bravo, Thoma. "Thoma Bravo Completes Acquisition of TRADER". www.thomabravo.com. Retrieved 2019-05-02.
- ^ "Yellow Pages buys Trader Canada for $760M". Canadian Broadcasting Corporation. May 1, 2006. Retrieved May 1, 2019.
- ^ "Trader Corporation to Acquire CanadianDriver.com". Yellow Pages. Retrieved 2022-08-22.
- ^ "About Us". Autos.ca. Retrieved 2022-08-22.
- ^ "Autos.ca moves to autoTRADER.ca". Autos.ca. Retrieved 2022-08-22.
- ^ Robin Wauters, TechCrunch. "Yellow Media Sells Vertical Media Publishing Subsidiary for 745 million in Cash." March 25, 2011.
- ^ Jun 8, Closing Date; Lexpert, 2006. "Lexpert ® | Yellow Pages Group Completes $760M Acquisition of Classified Media (Canada) Holdings from Trader Classified Media International Holdings". www.lexpert.ca. Retrieved 2019-05-02.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ Ladurantaye, Steve (June 10, 2012). "Auto Trader magazine victim of digital shift". The Globe and Mail. Retrieved May 1, 2019.
- ^ "Apax Partners to sell Trader Corp to Thoma Bravo for C$1.57 billion". Reuters. 2016-07-01. Retrieved 2016-11-30.
- ^ "Consumer Products". TRADER. Retrieved 2022-04-08.