Rachel K
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| Founded | 2010 |
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| Headquarters | Singapore |
Key people | Rachel Kum Olivier Magaud |
| Products | Cosmetics |
| Website | rachelkcosmetics |
Rachel K Cosmetics is a Singaporean makeup and skin care company. It was founded by Rachel Kum, an entrepreneur and former local beauty pageant contestant, a winner of the 2009 Miss Singapore Universe title.
Original Products[edit]
Rachel K Cosmetics, a name derived by Rachel Kum, markets a blemish balm cream called CC cream. Rachel K CC cream (Color Control cream) is a customized version of the BB (Blemish Balm) Cream that has been available for sale since 2008. The CC cream is the next generation of BB cream created and was developed in Japan and Korea.
Rachel K CC cream has been used by singers and actresses such as Zhang Ziyi, Shu Qi, Faye Wong, Sammi Cheng, Kelly Chen, and Angelababy.
Marketing[edit]
Rachel K Cosmetics was the first make-up brand in Asia to be marketed as a former beauty queen's brand.