One Percent for the Planet
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One Percent for the Planet is an international organization whose members contribute at least one percent of their annual revenue to environmental causes to protect the environment.[1][2] The aim is to offer accountability, prevent greenwashing and "certify reputable giving".[3] Their mission is to "build, support and activate an alliance of businesses financially committed to creating a healthy planet."[4] One Percent for the Planet members assist nonprofit organizations that protect land, forests, rivers, oceans and also encourage sustainable methods of energy production.[5]
History
One Percent for the Planet was founded by Yvon Chouinard and Craig Mathews in 2002 to "encourage more businesses to donate 1% of sales to environmental groups".[6] Yvon Chouinard is the founder of the Patagonia clothing company and Craig Mathews is the founder of Blue Ribbon Flies.[6][7] The organisation now claims over 1200 members in 48 countries.[6]
The first launch of the organization took place in San Francisco at the Patagonia store in 2002.[6] The second launch took place in Denver, Colorado at the “Fly Fishing Retailer show” in 2003.[6] In 2004, Brushfire Records and The Moonshine Conspiracy joined as the 50th members of the organisation.[6]
Let My People Go Surfing was a book authored by Yvon Chouinard in 2005, and discusses the journey of One Percent for the Planet.[6] According to the organisation, 2005 ended with more than 200 company memberships within the organisation.[6]
Making A Difference series hosted by NBC Nightly News showcased One Percent for the Planet in 2006 and resulted in an additional 50 members, according to the organisation.[6] The organisation reached 1000 members in 2009.[6]
In 2010, a digital music album titled 1% for the Planet, The Music, Vol. 1 was released, featuring 40 artists.[6] The album was number one on Amazon's MP3 chart and top-40 overall albums on iTunes.[6]
A media partner program was created in 2011 consisting of activists,athletes and artists as ambassadors for the organisation.[6]
In 2012, One Percent for Profit global network claims to have contributed more than $100 million protecting the environment.[6] This year, the organisation created the “High Impact Partnerships” program which aims to enable companies and non-governmental organisations “to identify issues where they share concern and collaborate to do more together than they can alone.”[6]
On April 22, 2020, Yvon Chouinard published an open letter for Earth Day in which he thanked 1% for the planet community for their commitment despite the COVID-19 pandemic and its financial effects on the companies.[8]
On April 24, 2020, 1% for the planets announced the People for the Planet awards.[9]
In 2022, the organization celebrated its 20th anniversary.[2]
From March 15-17, 2022, One Percent for the Planet held the Global Summit in Los Angeles, California.[10]
Contributions
1% of the sales of the member companies are directed to “sustainability-oriented nonprofits” that they choose to support, with an emphasis on grassroots environmental groups.[5][7] One Percent for the Planet evaluates the “track record, credibility and impact”[5] of the nonprofit organisation and also verifies the contributions made by the member companies. The following “Issue Categories” are supported by the member companies: alternative transportation, climate change, energy and resource extraction, environmental education, environmental law and justice, environment and human health, food, land, pollution, water and wildlife.[11] At the moment, approved recipient partners are for example the South West Coast Path Association[12] and New York-based the Hunger Project.
Affiliates
One Percent for the Planet offers both corporate memberships and individual memberships.[5]
Corporate Memberships
There are different ways for businesses to become involved: If the whole company joins, 1% of its annual sales will be donated. One Percent for the Planet calls this "the gold standard for corporate environmental philanthropy".[13] Examples of brands that joined this membership category include Patagonia,[14] the Surfer's Journal,[15] Wikiloc[16] and Australian-based company Sunglass Fix.[17] If a business consists of multiple brands with different names and branding, one brand or multiple brands of that business can join. In this case, 1% of the brand sales will be donated. An example is EnviroKidz as part of the A Nature's Path brand.[13] If a business wants to start small, they can join with just one sustainable product or a product line. In this last case, 1% of the product line sales will be donated.[13] Examples range from BIC who joined as a member in 2022 with an eco-friendly product line or Honest Tea with a glass product line.[18][13] The Canadian Fair Trade Network joined One Percent for the Planet in 2014.[19]
Individual Memberships
Individuals that decide to join can choose to donate 1% of their salary by either donating money directly, supporting volunteers, or combining both.[20]
References
- ^ "About". 1% Percent for the Planet.
- ^ a b Hessekiel, David. "Kate Williams, CEO, 1% For The Planet: The Changemaker Interview". Forbes. Retrieved 2022-09-26.
- ^ 1% for the Planet. "1% for the Planet - Homepage". onepercentfortheplanet.org. Retrieved 2022-09-26.
- ^ "Mission". 1% for the Planet.
- ^ a b c d "FAQ". 1% for the Planet.
- ^ a b c d e f g h i j k l m n o "History". 1% for the Planet.
- ^ a b "1% for the Planet - Patagonia". eu.patagonia.com. Retrieved 2022-09-26.
- ^ Chouinard, Yvon. "A letter from our founder, Yvon Chouinard". www.onepercentfortheplanet.org. Retrieved 2020-05-06.
- ^ PR, Press Forward. "1% for the Planet Announces People for the Planet Awards". SNEWS. Retrieved 2020-05-06.
- ^ 1% for the Planet. "Global Summit 2022—1% for the Planet". onepercentfortheplanet.org. Retrieved 2022-09-26.
- ^ "Members". 1% for the Planet.
- ^ "1% for the Planet". directories.onepercentfortheplanet.org. Retrieved 2022-09-26.
- ^ a b c d 1% for the Planet. "Business Members - 1% for the Planet". onepercentfortheplanet.org. Retrieved 2022-09-26.
- ^ "1% for the Planet - Patagonia". eu.patagonia.com. Retrieved 2022-09-26.
- ^ "1% for the Planet". directories.onepercentfortheplanet.org. Retrieved 2022-09-26.
- ^ "1% for the Planet". directories.onepercentfortheplanet.org. Retrieved 2022-09-26.
- ^ "Sustainability Commitment". The Sunglass Fix. Retrieved 2022-09-26.
- ^ Holbrook, Emily (2022-09-26). "BIC Joins 1% for the Planet". Environment + Energy Leader. Retrieved 2022-09-26.
- ^ "The Canadian Fair Trade Network". Archived from the original on 2014-05-08. Retrieved 2014-04-03.
- ^ 1% for the Planet. "Individual Members - 1% for the Planet". onepercentfortheplanet.org. Retrieved 2022-09-26.