Nelk

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NELK
File:Nelk logo.jpg
Personal information
OriginMississauga, Ontario, Canada
OccupationOnline Entertainment
Websitewww.fullsend.com
YouTube information
Channel
LocationNewport Beach, California
Years active2010–present
GenrePranks, lifestyle
Subscribers7.56 million[1]
Total views1.26 billion[1]
NetworkFull Send Entertainment
Associated acts
  • Kyle Forgeard
  • SteveWillDoIt
  • Jesse Sebastiani
  • Lucas Gasparini
Salim The Dream
YouTube Silver Play Button 2.svg 100,000 subscribers 2019
YouTube Gold Play Button 2.svg 1,000,000 subscribers 2020
Last updated: 19 Oct 2022

Nelk (stylized as NELK), also referred to as the Nelk Boys,[2] is a Canadian-American YouTube channel and entertainment company.

They are known for their prank videos, vlogs, and their brand Full Send Entertainment. The group's founder, Kyle Forgeard, and Jesse Sebastiani have been referred to as "two of the most recognizable personalities for young people in North America".[3]

Content and brand

Nelk's videos, in addition to pranks, are themed around North American college culture. The group's videos combine vlogs of their party lifestyle with footage of their actual pranks.

Nelk is known for popularizing and later trademarking the slang term "Full Send" (stylized as FULL SEND) which Forgeard defined as meaning "any activity you do, give it your absolute best".[4] The group has also popularized a number of other terms, including "Rona Season," a reference to the group's constant consumption of Corona beer. Sebastiani has referred to the group's trademark words as "Canadian-influenced slang".[5]

Nelk operates the Full Send clothing brand. The clothing is sold in one-time Supreme-style "drops", where each style of clothing has limited availability and is only available once.[6] Once the entire drop is sold out, no Full Send clothing can be purchased until the next drop, when new styles will become available. Nelk sells almost $100 million worth of apparel every year.[7]

Nelk owns a hard seltzer brand called Happy Dad.[8][9]

The group hosts a podcast called the Full Send Podcast.[10] Every episode has featured a guest. Notable guests that have been on the podcast include Donald Trump, Mike Tyson, Elon Musk, Andrew Tate and others.

Subsidiaries

Subsidiary Type
NELK Main YouTube channel
Full Send Main brand
Full Send Podcast Podcast and YouTube channel
SteveWillDoIt YouTube channel
Full Send Golf YouTube channel
Happy Dad Hard seltzer brand
FullSend.com Merchandise and exclusive content website

Members

Current and recurring members include Kyle Forgeard, Stephen “SteveWillDoIt” Deleonardis, Salim Sirur, Gabriel Poncio, Aaron "Steiny" Steinberg, "Jimmy Gambles" (Arthur Kulik),[11] and "Cousin Jay" (Jordan Nwanne).[12] Canadian filmmaker Austin Ermes is Nelk’s Director of Content.[13] Nelk Headquarters is located in Newport Beach, California.[14] Nelk also has an offshoot location in Miami, Florida under SteveWillDoIt LLC. The group previously resided in Ontario, Canada, and Los Angeles.[15]

Jesse Sebastiani was a founding member of the group. Prior to joining Nelk, was known for his self-published documentary, Saved by the Status,[16] and his role in the MTV show Careless Teens.[17] Years after joining, he expressed his displeasure with his and the group's lifestyle. In a tweet posted on January 29, 2020, he wrote, "I hate fame... I've lost almost everything I use to love about life".[18] He eventually became less active in Nelk videos, and in late 2020, he began primarily working on the Full Send brand. In 2022, he officially took distance from the group and the company and started his own brand called “Sunday”.[19]

Other former members of the group include Niko and Marko Martinovic, and Jason Pagaduan. Niko and Marko, who are twins, were members of Nelk in the early development, but left in 2015 to pursue YouTube independently. Gasparini left in 2017 citing concerns of his association with the channel's content, which consisted of public misconduct which would affect his career outlook, as well as the pursuit of educational studies as a plumber.[20] He then returned in 2021 joining the rest of the team in Los Angeles.[21] Pagaduan, who was known by his Instagram handle "905shooter" or simply "9-0," was withdrawn from the group in October 2019 for behavioral misconduct from sexual harassment allegations stemming from Pagaduan sending direct messages of a graphic and sexual nature to fans, as well as not meeting standards. [22]

Main members

Member Hometown Role
Kyle Forgeard Mississauga, Ontario, Canada Nelk Co-Founder and Owner

Co-Host of Full Send Podcast

Stephen "SteveWillDoIt" Deleonardis Oviedo, Florida Member; CEO of SteveWillDoIt LLC
Salim "Salim the Dream" Sirur Sacramento, California Member; CEO of SalimTheDream

Recurring members

This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources.
Member Hometown Role
John Shahidi Los Angeles, California President
Sam Shahidi Los Angeles, California CEO of Happy Dad Hard Seltzer
Austin "Ausgod" Ermes Toronto, Ontario, Canada Director of Content/Lead Editor
Jordan "Cousin Jay" Nwanne San Francisco, California Videographer

Recurring member SalimTheDream

Drew Hill Toronto, Ontario, Canada Nelk Manager
Gabriel Poncio Aimores, Brazil Executive Assistant
Arthur "Jimmy Gambles" Kulik Mississauga, Ontario, Canada Member
Bob Menery North Andover, Massachusetts Former Co-Host of Full Send Podcast
Dana White Hermon, Maine Honorary Nelk Member
Tyler Chaffee San Jose, California Bird Coordinator
Bradley Martyn San Francisco, California Recurring member SteveWillDoIt LLC
Neel Alwani Miami, Florida CEO of Timepiece Trading LLC.

Recurring member SteveWillDoIt LLC

Aaron "Steiny" Steinberg Denver, Colorado Co-Host of Full Send Podcast

History

In 2010, Forgeard created the YouTube channel, at the time called NelkFilmz, along with other founding members Niko and Marko Martinovic, and Lucas Gasparini.[20] In 2014, Forgeard met Jesse Sebastiani at an MTV Canada conference, who would soon after become a prominent member of the group.[23]

In January 2015, Nelk posted a video titled "Coke Prank On Cops" in which they told police officers in Los Angeles that they had "coke" in the back of the car, leading the officers to think that they were referring to cocaine when in reality they were referring to Coca-Cola. In May 2016, the video became a subject of controversy.[24] The group received a warning, and the Los Angeles Police Department released a statement informing the public that the prank was illegal and warning potential copycat pranksters against doing so.[25] The video has received 49 million views and is currently their most viewed, having almost three times as many views as their second-most viewed video.

In June 2017, it was announced that Gasparini had left because he no longer wanted to pursue Nelk as a full-time career.[26] He re-joined later in 2021.

In January 2019, Sebastiani was arrested during a prank in which he walked into a Barnes & Noble store with fake blood smeared on a white jumpsuit and asked workers for books on covering up a crime scene. He was charged by Columbus, Ohio police department, and found guilty of disorderly conduct in the Ohio Court of Common Pleas.[17]

In May 2019, Stephen Deleonardis joined Nelk after being discovered by Forgeard for his drinking and smoking challenge videos.[citation needed]

In August 2019, Nelk participated in a "spin the globe challenge", and ended up in Europe. In Ireland, Nelk planned a meetup in a public park, but failed to notify the local police. The meetup got out of control, with large mobs of fans swarming the area in an unsafe manner, causing the meetup to be cut short.[27] Afterward, Jason Pagaduan was removed from the group. In February 2020, Nelk moved into a residence in Los Angeles, California which they refer to as the "Full Send House". Salim Sirur and Cousin Jay also joined Nelk at this time.[citation needed]

In May 2020, Forgeard, Deleonardis, Sirur, along with several other members were arrested for disturbing the peace while filming a prank at a Target store in Mississippi. They were later released on bond.[28]

In September 2020, the police department in Normal, Illinois announced an investigation into Nelk after they hosted a flash mob of about 200 people on-campus at Illinois State University in violation of COVID-19 regulations.[29][30] Following this, YouTube announced a decision to totally demonitize the Nelk YouTube account in addition to most of their specific videos, so that no money could be earned from YouTube. They attributed the decision to the platform's Creator Responsibility Policy, which mandates that creators do not engage in “on- and/or off-platform behavior [that] harms our users, community, employees or ecosystem," claiming that Nelk had harmed YouTube users by hosting a group of people and thereby violating COVID-19 regulations.[31] Chris Koos, the town's mayor, also stated that he intends to pursue legal action against Nelk.[32] A week later, police in Seaside Heights, New Jersey broke up a gathering of about 1,500 people at a house being rented by Nelk, which violated New Jersey's COVID-19 restrictions. Nelk, despite no intentions to draw a crowd, was eventually kicked out of the house by the landlord and 8 fans were arrested.[32] Governor Phil Murphy called the event "knucklehead behavior".[33][34]

In October 2020, Nelk members Forgeard, Deleonardis, and Sirur traveled overseas to Abu Dhabi. Later the same month, members met with President Donald Trump on Air Force One during one of his 2020 presidential election rallies.[35] They were also seen to dance to the "Y.M.C.A." song with President Trump onstage following his rally.[36] They met Trump again in July 2021 at UFC 264.

On March 23, 2021, Nelk was unable to upload a video due to suggestions by their attorney in relation to an arrest warrant filed against Forgeard in Texas.[37] That same month, CBS reported that Nelk was responsible for a series of physical assaults at a group meet in Fort Worth, Texas on March 15.[38]

On May 31, 2021, Nelk revealed their own brand of hard seltzer called Happy Dad. The beverage became available for purchase on June 14, 2021 in select US states, and is expanding to other locations over time.[39] Happy Dad Seltzer is produced and packaged at Minhas Breweries & Distillery in Monroe, WI.[40][41]

On September 8, 2021, Nelk uploaded the first episode of their "Full Send Podcast", exclusive to YouTube and Apple Podcasts.[42]

In February 2022, Forgeard was officially added to the Forbes 30 under 30 list for social media influencers.[43]

On March 9, 2022, Nelk interviewed former President Trump on an episode of the Full Send Podcast.[44] In less than 24 hours, the interview received 5 million views on YouTube, which was soon after removed by YouTube. Within a week, Full Send Podcast became the second most popular podcast in the US on Spotify.[45]

On August 5, 2022, Nelk released an interview with Elon Musk on the Full Send Podcast, which acquired over 2 million views in less than a day.[46]

Awards and nominations

Streamy Awards

The YouTube Streamy Awards, or commonly referred to as the Streamy's, are presented annually to recognize and honor excellence in online video, including directing, acting, producing, and writing.

Year Category Nominated work Result Ref(s)
2021 Creator Product Happy Dad Hard Seltzer Won [47]

References

  1. ^ a b "About NELK". YouTube.
  2. ^ "These Popular YouTubers Are Being Investigated For Allegedly Throwing College Parties And Encouraging Students To Ignore COVID Safety". BuzzFeed News. Retrieved May 10, 2021.
  3. ^ Fraser, Ted (August 10, 2020). "Canadian pranksters Nelk have millions of young followers. Their 'dangerous' decision to party during the pandemic is good for business". Toronto Star. Retrieved August 11, 2020.
  4. ^ Lorenz, Taylor (June 29, 2021). "What Won't the Nelk Boys Do?". The New York Times. Retrieved September 19, 2021.
  5. ^ Heck, Alexandra (July 22, 2019). "'It was a wake-up call': Shelburne's Jesse Sebastiani on the YouTube prank that landed him in jail". Orangeville.com. Retrieved June 3, 2020.
  6. ^ Bluestein, Adam (March 3, 2021). "How Supreme-Style Merch Drops Took Over Corporate America". Medium. Retrieved September 23, 2021.
  7. ^ Seessel, Adam (May 24, 2022). Where the Money Is: Value Investing in the Digital Age. Simon and Schuster. p. 98. ISBN 978-1-9821-8514-5.
  8. ^ "Nelk Boys' Happy Dad Hard Seltzer Officially Hits Shelves in California". Brewbound. June 14, 2021. Retrieved September 23, 2021.
  9. ^ Higgins, Daniel. "Wisco Hard Seltzer puts Stillmank Brewing in prime position grab a "little small fraction" of the market". The Post-Crescent. Retrieved September 23, 2021.
  10. ^ Weiss, Geoff (August 5, 2021). "Nelk Launches 'Full Send' Podcast To Talk Business Ventures, Recount Legendary Antics". Tubefilter. Retrieved September 23, 2021.
  11. ^ Devika (October 12, 2021). "Hilarious! Bryson DeChambeau Pranks People on a Golf Course". EssentiallySports. Retrieved December 26, 2021.
  12. ^ Mustafa, Filiz (October 29, 2020). "Celebs react to Donald Trump and Nelk Boys' video – "the funniest crossover in internet history"". HITC. Retrieved January 22, 2021.
  13. ^ "How Filmmaker Austin Ermes of NELK Boys Fame Got His Start". International Business Times. December 4, 2020. Retrieved January 22, 2021.
  14. ^ Bowling in Other People's Lanes!, retrieved March 21, 2021
  15. ^ AffiliateLabz (February 8, 2020). "Nelk Boys New Full Send House They Just Moved Into Is Huge". Famous Celebrity Homes. Retrieved March 21, 2021.
  16. ^ "Saved by the Status: across Canada in 100 days (exclusive)". BZ Film. February 17, 2014. Retrieved June 3, 2020.
  17. ^ a b Halliday, Chris (January 11, 2019). "Shelburne prankster, NELK Boys YouTube star found guilty of amended charge in U.S. court". Orangeville.com. Retrieved April 12, 2020.
  18. ^ "Jesse Sebastiani Tweet 6:42 AM 2019-01-29". Twitter. Retrieved February 20, 2022.
  19. ^ Fowler, Kate (February 9, 2021). "What happened to Jesse from NELK? Fans confused by disappearance!". HITC. Retrieved September 23, 2021.
  20. ^ a b Lloydi, Baloydi (January 15, 2018). "What/Who is NELK?". Retrieved April 26, 2020.
  21. ^ Pretending to be an Amazon Delivery Driver!, retrieved March 10, 2021
  22. ^ Kipling, Ella (September 9, 2021). "Nelk Boys explain brutal reason 905 Shooter left the group". HITC. Retrieved September 23, 2021.
  23. ^ "Who are the NELK boys? -". couchguysports.com. June 19, 2018. Retrieved May 10, 2021.
  24. ^ Rogers, Katie (May 19, 2016). "When YouTube Pranks Break the Law". The New York Times. Archived from the original on May 14, 2019. Retrieved June 29, 2021.{{cite news}}: CS1 maint: unfit URL (link)
  25. ^ Del Ray, Marina (January 13, 2015). "LAPD Not Laughing Over Pranksters' Viral 'Coke' Gag On Officers". CBS. Retrieved April 12, 2020.
  26. ^ "The Demonetized Nelk Boys Are Worth An Estimated $20 Million. Here's Why". Teen Blurb. September 25, 2020. Retrieved May 10, 2021.
  27. ^ O'Callaghan, Gavin (September 9, 2019). "Gardai speak to famous Youtube pranksters 'The Nelk Boys' after hundreds turn up to Phoenix Park meet up". Dublin Live. Retrieved April 12, 2020.
  28. ^ "NELK on Instagram: "Its Jesse boys. Im out and good but the boys just got arrested. Keep you guys updated as soon as i know more #FREENELK"". Instagram. Archived from the original on December 24, 2021. Retrieved May 14, 2020.
  29. ^ "Watch now: NELK Boys parties could bring consequences for Illinois State University students". The Pantagraph. Retrieved September 10, 2020.
  30. ^ Schladebeck, Jessica (September 10, 2020). "Illinois State University students could face legal consequences for attending massive party thrown by YouTube stars The NELK Boys". nydailynews.com. Retrieved September 23, 2021.
  31. ^ Gstalter, Morgan (September 12, 2020). "YouTube stars' account demonetized after they are accused of throwing parties amid pandemic". The Hill. Retrieved March 30, 2021.
  32. ^ a b "8 Arrested As YouTube Stars' Fans Get Unruly In Seaside Heights". Patch. September 15, 2020. Retrieved September 15, 2020.
  33. ^ Yates, Toni (September 16, 2020). "Arrests made after police break up large party outside 'Jersey Shore' house". ABC News. 6ABC Philadelphia. Retrieved March 30, 2021.
  34. ^ "Murphy criticizes YouTube stars for 'Jersey Shore' gathering". Concho Valley Homepage. AP. September 16, 2020. Retrieved March 30, 2021.
  35. ^ Nolan, Emma (November 3, 2020). "NELK Boys and Donald Trump meet on Air Force One in viral YouTube video". Newsweek. Retrieved January 22, 2021.
  36. ^ Page, Sam (October 23, 2020), "Donald Trump and the Potency of his Assemblage", Political Landscapes of Donald Trump, Abingdon, Oxon: Routledge, pp. 180–192, doi:10.4324/9780429242670-12, ISBN 978-0-429-24267-0, S2CID 225169714, retrieved November 3, 2020
  37. ^ "Nelk Boys' Kyle Forgeard Has Warrant Issued In Texas". Pro Sports Extra. March 23, 2021. Retrieved March 23, 2021.
  38. ^ "4 Suspects Sought for Assault at Nelk Boys Meetup in Fort Worth, Police Say". April 2021.
  39. ^ "Where to buy the Happy Dad seltzer? Price and release date explored". The Focus. June 1, 2021. Retrieved June 1, 2021.
  40. ^ "Edgy Prank Channel Nelk Launches 'Happy Dad' Hard Seltzer Brand". Tubefilter. June 1, 2021. Retrieved June 2, 2021.
  41. ^ "We Made Our Own NELK Alcohol!". youtube.com. June 2, 2021. Retrieved June 2, 2021.
  42. ^ "FULL SEND PODCAST on Apple Podcasts". Apple Podcasts. Retrieved January 22, 2022.
  43. ^ "Kyle Forgeard". Forbes. February 2022. Retrieved October 19, 2022.
  44. ^ Press-Reynolds, Kieran. "Who are the Nelk Boys? Why Donald Trump appeared on a frat prank podcast". Insider. Retrieved April 26, 2022.
  45. ^ "YouTube Pulls Donald Trump's Interview With 'Full Send' Podcast For Misinformation". HuffPost. March 11, 2022. Retrieved March 13, 2022.
  46. ^ "Elon Musk's three-hour appearance on Nelk's Full Send podcast gets 2 million views in less than a day". Tubefilter. August 5, 2022. Retrieved September 13, 2022.
  47. ^ Strause, Jackie (December 12, 2021). "Streamy Awards: MrBeast Wins 2021 Creator of the Year". The Hollywood Reporter. Retrieved April 28, 2022.
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