MrBeast Burger

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MrBeast Burger
IndustryFast food
FoundedDecember 19, 2020; 2 years ago (December 19, 2020) in Wilson, North Carolina
FounderJimmy Donaldson in partnership with Virtual Dining Concepts, LLC
Number of locations
1 restaurant (2022)[1]
1,000+ kitchens (2021)[2]
Area served
United States, Canada, United Kingdom
ProductsBurgers, sandwiches, fries, drinks
Websitemrbeastburger.com

MrBeast Burger is an American virtual restaurant founded and developed by internet personality Jimmy Donaldson (MrBeast), in partnership with Virtual Dining Concepts, LLC.[3] There are currently over 1,000 locations in North America and Europe,[4] with plans to expand to more countries and increase the number of locations exponentially.[5][6]

The chains feature a menu consisting of various burgers, french fries, desserts, and canned beverages. Customers order food from a delivery app,[7] which in turn is prepared at the brick-and-mortar locations of contracted restaurants.[8][9]

History

Pre-release

Although it is unclear when Donaldson began working on MrBeast Burger, he said on his Twitter account that he had been planning on the release, "for forever". Will Hyde, a manager for Donaldson's YouTube channel, said that the project had been in the works for several months,[10] while Reed Duchscher, another manager, stated that it had been planned for over a year.[11] The official Twitter account for MrBeast Burger was created on August 12, 2020, and locations began appearing to users on delivery apps days before the official release.[12]

Official opening

The first MrBeast Burger location officially opened on November 10, 2020, in Wilson, North Carolina.[10] This location, which was a temporarily-redecorated Burger Boy restaurant, was the only physical location of the store. As part of a YouTube video, Donaldson advertised free food and gave away money, technology, and even a new car to patrons who lined up in the building's drive-through.[13] The event attracted thousands of customers, with the line reaching as far as 20 miles at times.[14]

Although police worked to control traffic, the line eventually became too long to handle and, at the request of the police department, the line was closed.[15][16] Donaldson uploaded a video of this event to his YouTube channel on December 19, 2020, where he officially announced the chain's opening with 300 locations across the United States.[17] Donaldson also announced that a portion of each order would be donated to charities helping to ensure food security worldwide.[18][19]

MrBeast Burger rapidly rose to popularity after it was announced. Shortly after the video was uploaded, it reached the #1 trending spot on YouTube, and the corresponding MrBeast Burger apps rose to the top spot on the Apple App Store and Google Play Store. The apps were downloaded at such a rate that servers became overwhelmed, causing temporary service outages for some users.[20] The issue was fixed shortly thereafter. Due to its surge in popularity, almost all of the 300 locations reported running out of food on the first night.[21]

Three months after its opening, MrBeast Burger passed 1 million burgers sold.[22]

On April 26, 2021, MrBeast Burger announced a partnership with YouTuber Dream involving the introduction of a new limited-time Dream Burger featuring two smashed beef patties, American cheese, lettuce, mayo, bacon, two pickles, and smashed avocado.[23]

On March 18, 2022, Donaldson uploaded a video on his MrBeast 2 channel, titled "I Made 100 People Try This!". It featured the release of the newest item on the MrBeast Burger menu, the Shrek Quesadilla. Universal Studios had allowed him to license the Shrek IP. The quesadilla consists of two beef patties, cheese, pickles, and onions.[24]

Expansion

Since its initial opening, plans for the expansion of MrBeast Burger locations have been announced.[5] Following complaints from fans who did not live in areas served by delivery, Donaldson acknowledged the issue and stated that efforts were underway to double and triple the amount of locations.[6]

The first locations in Canada were opened in early February, with locations in Toronto, Edmonton, Calgary,[25] with additional locations opening shortly after in Vancouver, Halifax and in Winnipeg. The first locations in the United Kingdom (UK) opened in early May, with five locations.[26] As of September 11, 2021, the number of locations is 1,000.[2]

On August 30, 2022, Donaldson announced that he would bring a MrBeast Burger shop to the American Dream Mall in East Rutherford, New Jersey, near New York City, to be the location of his first U.S. restaurant.[27] The restaurant then proceeded to open on September 4, 2022.[1]

Reception

Quality concerns

Upon opening, MrBeast Burger received mixed reviews.[28] Many customers shared their opinions on Twitter, with some praising the chain[29] while others complained of poor service, long wait times, and an unappealing presentation.[30] Additionally, accusations surfaced that chains were serving raw food.[31][32] YouTubers Josh Carrott and Ollie Kendal tasted the takeaway menu on their channel "Jolly"; one hamburger was shown served on a moldy bun.[33]

Although many customers tried to contact Donaldson to express their complaints directly, others came to Donaldson's defense and redirected the blame to the restaurants preparing the orders. Because the chain is operated as a ghost kitchen, the orders are cooked by staff of the contracted restaurant,[34][35][36] hence the quality of an order can be dependent on the location it was ordered from.

Donaldson addressed the complaints on Twitter, stating, "I’ll be the first to admit we are not perfect!...[S]ome people had problems and I will gladly refund them and do what I have to to make it right!"[37]

Benefit to struggling restaurants

MrBeast Burger became a second source of revenue for struggling restaurants during the COVID-19 pandemic.[20] The chain featured a menu that easily suits many restaurant kitchens without the need for new equipment or training. One location outside Dallas reported earning over $7,000 on their first day open.[38][39] Most of the restaurants which MrBeast Burger operates from are Buca di Beppos, Bertucci's, and Bravo! Italian Kitchens,[40][41] but other restaurants can also apply to become a MrBeast Burger location.[42]

See also

References

  1. ^ a b Kanzler, Kaitlyn (September 4, 2022). "Beast Mode at American Dream: MrBeast Burger opens first location to thousands of fans". North Jersey Media Group. Retrieved September 5, 2022.
  2. ^ a b Tsiaoussidis, Alex (September 11, 2021). "MrBeast credits MrBeast Burger success to "gamble" on viral YouTube video". Dexerto. Retrieved September 23, 2021.{{cite web}}: CS1 maint: url-status (link)
  3. ^ "MrBeast Burger Crashes the Virtual Dining Scene". QSR magazine. Retrieved January 26, 2021.
  4. ^ Weiss, Geoff (November 3, 2021). "MrBeast Burger Adds Vegan Options In Partnership With Impossible Foods". Tubefilter. Retrieved November 22, 2021.
  5. ^ a b Perine, Aaron. "MrBeast Announces Plan to Expand MrBeast Burger Restaurants". comicbook / irl. Retrieved January 26, 2021.
  6. ^ a b MrBeast [@MrBeastYT] (December 20, 2020). "I see your tweets and I'm trying to double and triple the amount of restaurants asap! I want you all to be able to try a MrBeast Burgers" (Tweet). Retrieved March 24, 2021 – via Twitter.
  7. ^ Post, Susan (January 7, 2021). "YouTuber MrBeast Brings Burgers to Columbus". Columbus Underground. Retrieved January 27, 2021.{{cite web}}: CS1 maint: url-status (link)
  8. ^ "YouTube Star Brings "Ghost Kitchen" Burger Chain to Pasadena – Pasadena Weekendr". The Pasadena Now WEEKENDR. Retrieved January 26, 2021.
  9. ^ Zwiezen, Zack (January 10, 2021). "I Accidentally Ordered Burgers From A YouTuber". Kotaku. Retrieved January 27, 2021.{{cite web}}: CS1 maint: url-status (link)
  10. ^ a b "Mr Beast Burger: YouTuber takes over Burger Boy restaurant for a good cause". The Focus. Wilson Daily Times. November 11, 2020. Retrieved January 26, 2021.
  11. ^ Gwilliam, Michael (January 5, 2021). "MrBeast's manager explains how MrBeast Burger & restaurants were picked". Dexerto. Retrieved February 7, 2022.
  12. ^ Tierney, Kevin (November 26, 2020). "Second Seamless page pops up with Plymouth Meeting Mall's address. Plus, more on Flavortown". MoreThanTheCurve. Retrieved January 26, 2021.
  13. ^ "Burgers with a side of iPads? YouTuber opens fast-food chain, gives away money, gadgets". The Indian Express. December 22, 2020. Retrieved January 26, 2021.
  14. ^ Weiss, Geoff. "MrBeast's Latest Video Stunt Spawns Nationwide, Delivery-Only Burger Chain". Tubefilter. Retrieved January 26, 2021.
  15. ^ Behr, Felix (December 28, 2020). "This YouTube Star Just Started His Own Burger Chain". Mashed.com. Retrieved January 26, 2021.
  16. ^ "This American YouTuber pays people to eat a burger at his newly opened restaurant - Times of India". The Times of India. Retrieved January 27, 2021.
  17. ^ Donaldson, Jimmy (December 19, 2020). I Opened A Restaurant That Pays You To Eat At It (Video). MrBeast. Event occurs at 9:31. Retrieved January 26, 2020 – via YouTube.
  18. ^ "This YouTuber pays people to eat at his restaurant". www.businesstoday.in. December 24, 2020. Retrieved January 27, 2021.{{cite web}}: CS1 maint: url-status (link)
  19. ^ "You Can Now Order MrBeast's Delivery Only Burgers in Dallas, Houston, Austin and Surrounding Cities". Texas is Life. January 8, 2021. Retrieved January 27, 2021.{{cite web}}: CS1 maint: url-status (link)
  20. ^ a b Watson, Amie (January 7, 2021). "The Untold Truth Of MrBeast Burger - Mashed". Mashed.com. Retrieved January 26, 2021.
  21. ^ Wilusz, Ryan (January 8, 2021). "Charitable YouTube star MrBeast is selling food out of a Knoxville ghost kitchen". Knoxville News Sentinel. Retrieved January 27, 2021.{{cite web}}: CS1 maint: url-status (link)
  22. ^ Guzkowski, Joe (March 12, 2021). "Breaking Down MrBeast Burger's first 1 Million Burgers". Restaurant Business Online. Retrieved March 16, 2021.
  23. ^ "MrBeast Burger Releases New Dream Burger". QSR magazine. April 26, 2021. Retrieved April 27, 2021.{{cite web}}: CS1 maint: url-status (link)
  24. ^ "MrBeast Burger goes green with the Shrek Quesadilla". March 16, 2022.
  25. ^ Doradea, Karen (February 8, 2021). "MrBeast burgers are now available in Canada". dailyhive.com. Retrieved March 24, 2021.{{cite web}}: CS1 maint: url-status (link)
  26. ^ Cooney, Bill (May 11, 2021). "MrBeast Burger is now officially available in the UK". Dexerto. Retrieved February 7, 2022.
  27. ^ Pries, Allison (August 30, 2022). "MrBeast Burger picks American Dream as location of its first restaurant". NJ.com. NJ Advance Media. Retrieved August 30, 2022.
  28. ^ Perine, Aaron (January 15, 2021). "MrBeast Burger Quality Debated by Fans". Comicbook / irl. Retrieved January 27, 2021.{{cite web}}: CS1 maint: url-status (link)
  29. ^ Marston, Jennifer (December 22, 2020). "MrBeast Burgers' Overnight Success Actually Holds Some Lessons for Aspiring Virtual Restaurants". The Spoon. Retrieved January 27, 2021.{{cite web}}: CS1 maint: url-status (link)
  30. ^ Upadhyay, Nayna (December 19, 2020). "What is the cost of a MrBeast Burger? Customers say it looks like a 'dirty diaper' but 'tastes pretty great'". meaww.com. Retrieved January 27, 2021.{{cite web}}: CS1 maint: url-status (link)
  31. ^ "This Popular New Burger Chain Is Being Called Out for Terrible, Raw Food". Eat This, Not That. May 18, 2021. Retrieved June 20, 2021.
  32. ^ "Fans accuse MrBeast Burger of selling raw food, and the internet is divided". Sportskeeda. December 21, 2020. Retrieved June 20, 2021.
  33. ^ Oh Seo-rin (May 14, 2021). ""모르고 먹었나" 유튜버 영국남자 조쉬·올리, 햄버거 리뷰 중 곰팡이 핀 빵에 당황". TopStarNews (in Korean). Retrieved May 25, 2021.
  34. ^ Roman, Mandie (December 22, 2020). "We ordered the MrBeast burger and it was...fine". InvenGlobal. Retrieved January 27, 2021.{{cite web}}: CS1 maint: url-status (link)
  35. ^ Corbett, Julia (December 23, 2020). "MrBeast Burger Comes to Reading". thereadingpost.com. Retrieved January 27, 2021.{{cite web}}: CS1 maint: url-status (link)
  36. ^ Camba, Janelle. ""MrBeast Burger": Good Food for a Good Cause". The Treaty. Retrieved January 27, 2021.
  37. ^ MrBeast [@MrBeastYT] (December 20, 2020). "I'll be the first to admit we are not perfect! An overwhelming majority of people are happy with their orders but yeah, some people had problems and I will gladly refund them and do what I have to to make it right!" (Tweet). Retrieved March 24, 2021 – via Twitter.
  38. ^ Caplan, Anna (December 21, 2020). "YouTuber MrBeast brings delivery-only burger chain to Dallas area, and business has been 'crazy'". The Dallas Morning News. Retrieved January 27, 2021.{{cite web}}: CS1 maint: url-status (link)
  39. ^ Borden, Noah (December 30, 2020). "You Can Finally Get Mr. Beast's Famous 'Deliver-Only' Burgers In Dallas". www.narcity.com. Retrieved January 27, 2021.{{cite web}}: CS1 maint: url-status (link)
  40. ^ Barnes, Steve (January 4, 2021). "YouTube star MrBeast launches 300 takeout/delivery restaurants at once". Albany Times Union. Retrieved January 27, 2021.{{cite web}}: CS1 maint: url-status (link)
  41. ^ Klein, Michael (December 23, 2020). "YouTube star MrBeast hits the Philly area with ghost kitchens delivering burgers and chicken". The Philadelphia Inquirer. Retrieved April 8, 2021.
  42. ^ Rojas, Angel (January 25, 2021). "Famous YouTuber MrBeast creates a fast-food chain overnight | University News". info.umkc.edu. Retrieved January 27, 2021.{{cite web}}: CS1 maint: url-status (link)
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