Mattel Television

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Mattel Television
FormerlyMattel Creations (2016–2019)
TypeTelevision division
Subsidiary
IndustryTelevision production
PredecessorsGullane Entertainment
Lyrick Studios
Mattel Playground Productions
HIT Entertainment
FoundedMarch 31, 2016; 7 years ago (2016-03-31)
HeadquartersBurbank, California,
U.S.
Area served
Worldwide
Key people
  • Adam Bonnett (Executive Producer, Division Head)
  • Frederic Soulie (General Manager and Senior Vice President)
  • Christopher Keenan (Senior Vice President, Content Development & Production)
  • Philip Breman (Vice President, Scripted and Unscripted Live-Action Series Development)
ProductsTelevision series
Television films
ParentMattel
Footnotes / references
[1]

Mattel Television is the television production division of American toy and entertainment company Mattel, originally founded under the name Mattel Creations on March 31, 2016.[2] It is headed by general manager and senior vice president, Frederic Soulie.[3][4]

History

Previous logo as Mattel Creations

Mattel Creations was formed on March 31, 2016, bringing all three of Mattel's internal content production units: Mattel Playground Productions, HIT Entertainment, and the American Girl creative team in Middleton, Wisconsin, under their auspices and absorb them.[5] Mattel's then-chief content officer Catherine Balsam-Schwaber was named to head the unit, while Christopher Keenan was moved up out of HIT to be the division's senior vice president of content development and production. Two pacts with DHX Media and 9 Story Media Group were placed into Mattel Creations.[2] The DHX partnership with Mattel included HIT properties (Bob the Builder and Fireman Sam) and direct Mattel properties (Little People and Polly Pocket); the partnership included new multi-platform content development and production and distribution of new and existing content.[6] The 9 Story deal was directly with HIT for 2017 revivals of Barney & Friends and Angelina Ballerina; there were originally reboots of both which were announced, but as at now, those plans are/were either scrapped or nothing was heard of in terms of green-lighting them.[7]

Mattel Creations and Universal Pictures Home Entertainment Content Group had agreed to an exclusive worldwide SVOD rights agreement for the Barbie film library on October 16, 2016, for the next seven years and included the two film releases at the time; Barbie: Star Light Adventure and Barbie: Video Game Hero.[8]

With Balsam-Schwaber taking the general manager position at Craftsy, Mattel's president and chief operating officer Richard L. Dickson took over responsibility for Mattel Creations and was not planning to fill the chief creative officer post.[9]

Mattel hired former Disney Channels Worldwide programming executive Adam Bonnett as executive producer and head of a reorganized Mattel Television on February 5, 2019, which effectively replaced Mattel Creations.[10] A week later, Mattel Television announced a slate of twenty-two animated and live-action television programs.[11] This division works with the franchise management division's senior vice president of content distribution and business development, Frederic Soulie, who would also triple as the new division's general manager and senior vice president.[12]

On February 23, 2021, Mattel Television announced the return of the Monster High brand three years after its last production with a CGI-animated series and a live-action musical film, which both aired on Nickelodeon and Paramount+ in the United States on October 6, 2022.[13][14] On August 30, 2021, with the Universal deal expired, Mattel struck a deal with local home video releasing powerhouses, Mill Creek Entertainment and NCircle Entertainment, for the newer Netflix-based content for DVD, Blu-ray, and Digital HD distribution to U.S. and Canadian markets.[15][16][17][18][19]

On September 7, 2021, following the debut of the streaming television film Barbie: Big City, Big Dreams on Netflix, Mattel hired former NBCUniversal vice president of current programming, Philip "Phil" Breman, to be the division's vice president for scripted and unscripted live-action series development.[20][21][22] Following its global popularity success, Mattel Television unveiled a 26-episode CGI-animated streaming television musical serial adaptation and continuation of the film on February 1, 2022, known as Barbie: It Takes Two.[23][24] The first half of episodes were broadcast on television in Australia, the UK and Ireland, Canada, and Portugal and debuted in the U.S. on Netflix on April 8, with the other half debuting on October 1.

Filmography

Mattel Creations
Title Release date(s) Type Co-producer Distributor(s) Notes
Thomas & Friends: The Great Race
  • May 21, 2016 (UK; theatrical)
  • September 2016 (DVD)
  • Early 2017 (TV)
Animated Arc Productions National Amusements (UK; theatrical)
Multiple (TV)
Barbie: Star Light Adventure July 30, 2016 (Fathom Events)
August 29, 2016 (Home video release)[25]
Computer-animated film Fathom Events (U.S.; limited theatrical release)
Universal Pictures Home Entertainment (Home video release)
Final production of Arc Productions before payroll glitch-turned-bankruptcy and re-opening as Jam Filled Entertainment's Toronto division/branch
Barbie Dreamtopia
  • January 10, 2016 – April 1, 2018 (original)
  • July 21 – October 21, 2021 (as a Barbie Return to Dreamtopia segment of Barbie's Dreamworld)
  • 2D CGI-animated shorts
  • 2D CGI-animated film
  • 2D CGI-animated web special
  • 2 CGI-animated web serials
  • Snowball Studios (original)
  • Relish Studios (Barbie Return to Dreamtopia)
YouTube Kids
Began with a teaser promo video released on YouTube on January 14, 2016, followed by 4 3-minute shorts also released on YouTube between May 5 and July 21, 2016 and then a 46-minute television special released by Universal which was broadcast on television in 5 countries and regions. The positive reception obtained resulted in the green-lighting of a hybrid YouTube and YouTube Kids web special and web series. The former was released on May 4, 2017, featuring episode which would be added as the first batch of the latter which released between November 5, 2017, to April 1, 2018. Toronto-based Relish Studios produced a web mini-serial spin-off of the franchise titled Barbie Return to Dreamtopia as part of a broader 3D CGI-animated web franchise known as Barbie's Dreamworld which was released between July 21 and October 21, 2021.
Monster High: Great Scarrier Reef June 23, 2016 DHX Media Vancouver
Universal Pictures Home Entertainment (Home video formats)
61 minutes[citation needed]
WellieWishers September 8, 2016 2D-animated series Submarine Studios Amazon Prime Video (U.S.)
Tiny Pop (UK)
2 seasons, 26 episodes; American Girl doll franchise[26][27]
Barbie & Her Sisters in A Puppy Chase October 18, 2016 Computer-animated film Rainmaker Entertainment Nickelodeon (U.S. broadcast)
Universal Pictures Home Entertainment (Home video release; international)[28][29]
Barbie: Video Game Hero January 31, 2017 Last Barbie film to be shown on either Nickelodeon or other/another children's television network(s)
Monster High: Electrified February 12, 2017 CGI-animated film Flaunt Studios 64 minutes
Universal Pictures Home Entertainment (Home video formats)
The Toy Box April 7, 2017November 19, 2017 Reality series Hudsun Media
Electus
ABC (U.S. broadcast)
Electus International[30]
2 seasons[31]
Monster High: Adventures of the Ghoul Squad August 11, 2017February 9, 2018 Web series YouTube 12 11-minute episodes
Barbie Dolphin Magic September 18, 2017 Computer-animated film Rainmaker Entertainment Television:
  • YTV (Canada)
  • Pop (UK and Ireland)

Streaming: Netflix (U.S.)
Only Netflix-exclusive Barbie film to be released on home video (DVD and Digital HD) and video on demand by Universal.[32]
Thomas & Friends September 18, 2017January 20, 2021 CGI-animated series Jam Filled Entertainment Channel 5
Netflix (season 24)
4 seasons, 20 previous seasons
Continued from The Britt Allcroft Company, Gullane Entertainment, and HIT Entertainment
Pingu in the City October 7, 2017March 30, 2019 CGI-animated series Sony Creative Products
Polygon Pictures
NHK Educational TV 2 seasons
Minecraft Mini Series October 26, 2017May 10, 2018 CGI-animated series Mojang Studios
Xbox Game Studios
Atomic Cartoons
YouTube 2 seasons
Fireman Sam November 18, 2017 – present CGI-animated series Island of Misfits (series 11–12)
WildBrain Studios (series 12–present)
Cartoonito
Channel 5
3 seasons, 10 previous seasons
Distributed by WildBrain
Barbie Dreamhouse Adventures[a] May 3, 2018April 12, 2020 CGI-animated streaming television series Mainframe Studios Netflix 5 seasons, 52 episodes[30]
Polly Pocket July 8, 2018 – present 2D-animated series WildBrain Studios Family Channel (season 1)
Universal Kids (seasons 1 and 2)
Netflix (season 2–present)
Mattel Television
Barbie: Princess Adventure September 1, 2020 CGI-animated television film Mainframe Studios Netflix Streaming television film
Barbie & Chelsea: The Lost Birthday April 16, 2021
Masters of the Universe: Revelation July 23, 2021November 23, 2021 2D-animated series Powerhouse Animation Studios 2-part animated series
Barbie: Big City, Big Dreams
  • August 28, 2021 (UK)
  • September 1, 2021 (U.S.)
CGI-animated streaming television film Mainframe Studios
Thomas & Friends: All Engines Go September 13, 2021 – present 2D-animated series Nelvana Cartoon Network (U.S.) Treehouse TV (Canada) Reboot of Thomas & Friends
He-Man and the Masters of the Universe September 16, 2021August 18, 2022 CGI-animated streaming television series Netflix Reimagining of the eponymous original 1983 TV series produced by Filmation.
Barbie: It Takes Two[23][24]
  • March 4, 2022 (Television debut; Australia via 9Go!)
  • April 8, 2022 (American Netflix debut)
Mainframe Studios Television:

Streaming: Netflix (U.S.)[35]

Unveiled on February 1, 2022, via their website.[23][24] First debuted on television in Australia and in the United Kingdom and Ireland on April 2 before launching on Netflix in the U.S. on April 8. Also aired on television in Canada on April 10[36] and in Portugal on April 17.[37]
Deepa & Anoop August 15, 2022 Netflix
Barbie: Mermaid Power September 1, 2022 CGI-animated streaming television film Mainframe Studios
Third television film to feature two girls named "Barbie Roberts". Perceived among fans as the sequel to Barbie Dolphin Magic.
Monster High: The Movie October 6, 2022 Live-action musical film[39] Brightlight Pictures
Both were announced on February 23, 2021.[41][42]
Monster High CGI-animated television series Nickelodeon Animation Studio Nickelodeon

Mattel Studios/Mattel Entertainment

Title Original run Format Network Co-production with Notes
Little People 1999–2007 Series Direct-to-video Egmont Imagination (volumes 1–13)
Cuppa Coffee Studios (volumes 14–27)
Barbie 2001–2017 Film series Direct-to-video
Nickelodeon
Mainframe Entertainment/Rainmaker Animation/Rainmaker Entertainment
Hot Wheels: World Race 2003 Miniseries Cartoon Network Mainframe Entertainment
Rescue Heroes: The Movie 2003 Film Direct-to-video Nelvana
Polly Pocket: Lunar Eclipse 2004 Short film Direct-to-video Mike Young Productions
Fisher-Price Baby Development Collection 2004 Miniseries Direct-to-video
My Scene: Jammin' in Jamaica 2004 Film Direct-to-video Curious Pictures
My Scene: Masquerade Madness 2004 Film Direct-to-video Curious Pictures
Polly Pocket 2: Cool at the Pocket Plaza 2005 Short film Direct-to-video Curious Pictures
Hot Wheels: AcceleRacers 2005 Specials Cartoon Network Mainframe Entertainment
My Scene Goes Hollywood: The Movie 2005 Movie Direct-to-video Curious Pictures
Miramax Family
PollyWorld 2006 Film Nickelodeon Curious Pictures
The Barbie Diaries 2006 Film Nickelodeon Curious Pictures
GeoTrax 2007–2008 Series Direct-to-video
Planet Heroes 2008 Series Direct-to-video
Barbie: Life in the Dreamhouse 2012–2015 Web shorts YouTube Arc Productions
Max Steel 2013–2015 Series Disney XD
Netflix
Nerd Corps Entertainment
FremantleMedia

HIT Entertainment

Title Original run Network Co-production with Notes
Thomas & Friends 1984-86
1991-92
1994-95
1998
2002–21
Children's ITV (series 1–3)
Cartoon Network (series 4–5)
Nick Jr. (series 6–11)
Channel 5 (series 12–24)
Clearwater Features (series 1–2)
Nitrogen Studios (series 12–16)
Arc Productions (series 17–19)
Jam Filled Toronto (series 20–24)
Continued from The Britt Allcroft Company/Gullane Entertainment
Fireman Sam 1987–present S4C
BBC 1 (series 1–4)
CBeebies (series 5)
Cartoonito (series 6–present)
Channel 5 (series 8–present)
Bumper Films (1987–1994)
Siriol Productions (2003–2008)
HRTv (2008–2010)
Xing Xing Management Group (2008–2017)
Island of Misfits (2017–2020)
WildBrain Studios (2020–present)
Property acquired by Gullane Entertainment in 2001
Pingu 1986–2000
2003–2006
SF DRS/CBBC (original)
CBeebies (revival)
Original series produced by The Pygos Group and TrickfilmsStudio
Captain Zed and the Zee Zone 1991 Children's ITV Tony Collingwood Productions Limited
DIC Enterprises
Scottish Television Enterprises
Where's Wally? 1991 CBS
Children's ITV
The Waldo Film Company
DIC Enterprises
Barney & Friends 1992–2010 PBS Kids Continued from The Lyons Group/Lyrick Studios
The Wind in the Willows 1995 ITV
The Family Channel
TVC London Television film
Professor Bubble 1996–1997 ITV
Percy the Park Keeper 1996–1999 ITV Grand Slamm Children's Films
The Enchanted World of Brambly Hedge 1996–2000 BBC One Cosgrove Hall Films (series 1)
HOT Animation (series 2)
The Willows in Winter 1996 ITV
The Family Channel
TVC London Television film
The Phoenix and the Carpet 1997 BBC
Animal Ark 1997–1998 ITV Zenith North
HTV
Harvest Entertainment
Kipper 1997–2000 ITV Grand Slamm Children's Films
Big Sister, Little Brother 1997 SVT
Fox Family Channel
Wegelius TV
TMO Film GmbH
The Three Friends and Jerry 1998–1999 SVT
Nickelodeon
Happy Life
TMO-Loonland
Anthony Ant 1999 HBO Family
YTV
Funbag Animation Studios
Bob the Builder 1999–2011 CBBC (series 1–4)
CBeebies
HOT Animation
SD Entertainment (series 17–18)
Fly Tales 1999 France 3
WDR
Télétoon
Teletoon
Futurikon
Motion International
Ted Sieger's Wildlife 1999 ZDF Hahn Film
Faeries 1999 ITV
Starz!
Cartwn Cymru
United Productions
Film
Sheeep 2000–2001 CBBC Grand Slamm Children's Films
The Magic Key 2000–2001 BBC Two Collingwood O'Hare Entertainment Limited
Untalkative Bunny 2001–2003 Teletoon Dynomight Cartoons
Big Al Productions
Oswald 2001–2003 Nickelodeon Nickelodeon Animation Studio
Angelina Ballerina 2001–2006 ITV Grand Slamm Children's Films
Rubbadubbers 2003–2005 BBC Two
CBeebies
HOT Animation
Wobbly Land 2007 Nick Jr. Brown Bag Films
Frances 2008 PBS Kids Sprout The Jim Henson Company
Angelina Ballerina: The Next Steps 2009–2010 PBS Kids SD Entertainment
Rainbow Magic: Return to Rainspell Island 2010 Direct-to-video The Answer Studio Film
Mike the Knight 2011–2017 Treehouse TV (Canada)
CBeebies (UK)
Nelvana
Bob the Builder 2015–2018 Channel 5 Mainframe Studios (series 1–2)
DHX Studios Halifax (series 3)
Finished by Mattel Creations

Lyrick Studios

Title Original run Network Co-production with Notes
Barney and the Backyard Gang 1988–1991 Direct-to-video
Wishbone 1995–1997 PBS Kids Big Feats! Entertainment
Kids for Character 1996 Direct-to-video Special
Kids for Character: Choices Count 1997 Direct-to-video Special
Wishbone's Dog Days of the West 1998 PBS Kids Big Feats! Entertainment Special

Gullane Entertainment

Title Original run Network Co-production with Notes
Shining Time Station 1989–1993; 1995 PBS
YTV
Catalyst Entertainment (seasons 2–3)
Mr. Conductor's Thomas Tales 1996 PBS
It's a Mystery 1996–2002 ITV (CITV) The Media Merchants Television Company Ltd
Meridian Broadcasting Ltd
Captain Pugwash 1998 ITV (CITV) John Cary Films

Notes

  1. ^ Began production under Mattel Creations for seasons 1 and 2 and Mattel Television for seasons 3–5

References

  1. ^ Zahn, James. "EXCLUSIVE: FRED SOULIE NAMED SENIOR VICE PRESIDENT, GENERAL MANAGER, MATTEL TELEVISION". The ToyBook. Retrieved 2 June 2021.
  2. ^ a b Castleman, Lana (March 31, 2016). "Mattel centralizes content output in new division". Kidscreen. Brunico Communications. Archived from the original on 20 December 2016. Retrieved December 16, 2016.
  3. ^ Zahn, James (29 July 2020). "Exclusive: Fred Soulie Named Senior Vice President, General Manager, Mattel Television". The Toy Book. Retrieved 25 February 2022.{{cite web}}: CS1 maint: url-status (link)
  4. ^ "Mattel Television Names SVP and General Manager". License Global. 30 July 2020. Retrieved 25 February 2022.
  5. ^ Tartaglione, Nancy (31 March 2016). "Mattel Creations Formed To Centralize Toy Giant's Theatrical, TV & Digital Content". Deadline Hollywood. Penske Business Media, LLC. Archived from the original on June 5, 2016. Retrieved June 6, 2016.
  6. ^ Goldman Getzler, Wendy (December 16, 2015). "DHX Media & Mattel pact on content creation". Kidscreen. Brunico Communications Ltd. Archived from the original on September 16, 2016. Retrieved December 20, 2016.
  7. ^ Vlessing, Etan (October 6, 2015). "MIPCOM: 'Barney & Friends' Set for Relaunch by Mattel, 9 Story". The Hollywood Reporter. Archived from the original on January 7, 2017. Retrieved December 20, 2016.
  8. ^ Milligan, Mercedes (16 October 2016). "UPHE Snags Exclusive 'Barbie' SVOD Rights from Mattel". Animation Magazine. Archived from the original on 20 December 2016. Retrieved 16 December 2016.
  9. ^ Whyte, Alexandra (10 November 2017). "Mattel CCO Catherine Balsam-Schwaber departs". Kidscreen. Brunico Communications. Archived from the original on 13 February 2018. Retrieved February 12, 2018.
  10. ^ Littleton, Cynthia (6 February 2019). "Disney Channel Alum Adam Bonnett Joins Mattel Television". Variety. Archived from the original on March 27, 2019. Retrieved March 11, 2019.
  11. ^ Kit, Borys (February 15, 2019). "Mattel Launching Slate of 22 Multi-Platform Television Shows (Exclusive)". The Hollywood Reporter. Archived from the original on March 13, 2019. Retrieved March 11, 2019.
  12. ^ Milligan, Mercedes (18 February 2019). "Mattel Announces 22-Series Slate Inspired by Top Franchises". Animation Magazine. Archived from the original on February 25, 2019. Retrieved March 11, 2019.
  13. ^ "Mattel Television and Nickelodeon Announce Plans to Produce an Animated Series and Live-Action Television Movie Musical Based on Iconic Monster High Franchise" (Press release). Nickelodeon. February 23, 2021. Retrieved February 23, 2021 – via The Futon Critic.
  14. ^ White, Peter (23 February 2021). "'Monster High' Live-Action TV Movie & Animated Series Reboot Set By Nickelodeon & Mattel". Deadline. Retrieved 1 March 2021.{{cite web}}: CS1 maint: url-status (link)
  15. ^ "NCircle & Mill Creek pick up Mattel rights". Retrieved 7 November 2021.
  16. ^ "Mattel Inks Disc, Digital Distribution Deals With NCircle and Mill Creek Entertainment – Media Play News". Retrieved 7 November 2021.
  17. ^ "NCircle, Mill Creek Entertainment Announce Agreement with Mattel". License Global. 31 August 2021. Retrieved 7 November 2021.
  18. ^ "NCircle and Mill Creek Entertainment Announce Multi-Year Physical and Digital Distribution Agreement with Mattel". Mill Creek Entertainment. Retrieved 7 November 2021.
  19. ^ "Mattel Inks Physical Distribution Deal for Barbie, Thomas & Friends, Masters of the Universe Animated Content • The Toy Book". The Toy Book. 31 August 2021. Retrieved 7 November 2021.
  20. ^ White, Peter (7 September 2021). "Former NBC Exec Phil Breman Joins Mattel To Oversee Live-Action TV Development". Deadline. Retrieved 11 September 2021.{{cite web}}: CS1 maint: url-status (link)
  21. ^ "Mattel hires NBC alum Phil Breman to lead live action TV". TBI Vision. 8 September 2021. Retrieved 6 November 2021.
  22. ^ Anderson, Justin (7 September 2021). "Mattel taps Phil Breman to lead live action TV development". Realscreen. Retrieved 11 September 2021.{{cite web}}: CS1 maint: url-status (link)
  23. ^ a b c Karaca, Kristine; Kazakos, Niki (1 February 2022). "Mattel Television Doubles Down On 2022 Barbie® Content Slate". Mattel Television (Press release). Mattel. Retrieved 6 February 2022.{{cite press release}}: CS1 maint: url-status (link)
  24. ^ a b c Porter, Rick (1 February 2022). "Mattel Adds to Barbie Series Slate With 'It Takes Two' (Exclusive)". The Hollywood Reporter. Retrieved 6 February 2022.{{cite web}}: CS1 maint: url-status (link)
  25. ^ "Barbie: Star Light Adventure". Universal Pictures Home Entertainment. 26 October 2016. Retrieved 7 January 2017.{{cite web}}: CS1 maint: url-status (link)
  26. ^ Castleman, Lana (March 31, 2016). "Mattel centralizes content output in new division". Kidscreen. Archived from the original on December 20, 2016. Retrieved December 16, 2016.
  27. ^ Milligan, Mercedes (October 18, 2016). "'WellieWishers' Gets UK Deal, Season 2 Greenlight". Animation Magazine. Archived from the original on December 20, 2016. Retrieved December 16, 2016.
  28. ^ "Barbie & Her Sisters in A Puppy Chase". Universal Pictures Home Entertainment. 18 October 2016. Retrieved 7 January 2017.{{cite web}}: CS1 maint: url-status (link)
  29. ^ "Barbie: Video Game Hero". Universal Pictures Home Entertainment. 26 December 2016. Retrieved 7 January 2017.{{cite web}}: CS1 maint: url-status (link)
  30. ^ a b Dickson, Jeremy (October 12, 2016). "Mattel Creations greenlights two new Barbie series, more kids content". Kidscreen. Brunico Communications Ltd. Archived from the original on September 6, 2018. Retrieved September 7, 2018.
  31. ^ "Shows A-Z - toy box, the on abc". The Futon Critic. Retrieved January 9, 2019.
  32. ^ "Barbie: Dolphin Magic". Universal Pictures Home Entertainment. 1 November 2017. Retrieved 7 January 2018.{{cite web}}: CS1 maint: url-status (link)
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  35. ^ "Watch Barbie: It Takes Two". Netflix. 8 April 2022. Retrieved 11 April 2022.{{cite web}}: CS1 maint: url-status (link)
  36. ^ "BARBIE IT TAKES TWO | Schedule and Full Episodes". YTV. 7 April 2022. Retrieved 9 April 2022.{{cite web}}: CS1 maint: url-status (link)
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  38. ^ "Barbie Mermaid Power | Netflix". Netflix. 1 September 2022. Retrieved 8 September 2022.
  39. ^ Del Rosario, Alexandra (9 November 2021). "'Monster High': Nickelodeon & Mattel Set Cast For Live-Action TV Movie, Begin Production". Deadline Hollywood. Retrieved 11 November 2021.{{cite web}}: CS1 maint: url-status (link)
  40. ^ Clayton, Tessa (10 November 2021). "Monster High movie musical coming to Nickelodeon in 2022". Toy News. Retrieved 26 December 2021.{{cite web}}: CS1 maint: url-status (link)
  41. ^ White, Peter (23 February 2021). "'Monster High' Live-Action TV Movie & Animated Series Reboot Set By Nickelodeon & Mattel". Mattel Television (Press release). Nickelodeon. Retrieved 1 March 2021 – via Deadline Hollywood.
  42. ^ "Mattel Television and Nickelodeon Announce Plans to Produce an Animated Series and Live-Action Television Movie Musical Based on Iconic Monster High Franchise" (Press release). Nickelodeon. 23 February 2021. Retrieved 24 February 2021 – via The Futon Critic.