Linda Yaccarino

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lindy Yaccarino
Linda Yaccarino official photo.jpg
Yaccarino in 2014
Born1963 (age 59–60)
Long Island, New York, U.S.
EducationPennsylvania State University (BA)
SpouseClaude Madrazo
Children3
Websitetwitter.com/lindayacc (Twitter)

Linda Yaccarino (born 1963)[1] is an American media executive. She was the chair of advertising sales for NBCUniversal. On May 12, 2023, Elon Musk announced that Yaccarino would succeed him as the chief executive officer of X Corp. and Twitter.[2]

Early life and education

Yaccarino grew up in Deer Park, New York.[3] She is of Italian descent.[1] She graduated from Pennsylvania State University's Donald P. Bellisario College of Communications with a bachelor's degree in telecommunications in 1985.[4][5][6]

Career

Yaccarino worked for Turner Entertainment for 15 years, becoming executive vice president and chief operating officer of ad sales where she played a key role in developing innovative advertising and marketing solutions.[7][8] Yaccarino joined NBCUniversal in October 2011.[7][2] As the head of NBCUniversal's advertising sales, she played a key role in the launch of Peacock streaming service.[2]

Yaccarino joined the Ad Council in 2014.[9] In 2018, President Donald Trump appointed her to the President's Council on Sports, Fitness, and Nutrition.[10] Yaccarino became chair of the Ad Council's board of directors in January 2021, for a term that ran until June 30, 2022.[9] As chair, Yaccarino partnered with the Biden administration in 2021 to create a coronavirus vaccine campaign that featured Pope Francis.[11][12] She also chaired the future of work task force for the World Economic Forum.[13]

Yaccarino resigned from NBCUniversal on May 12, 2023,[14] and on the same day Elon Musk announced that Yaccarino would be the new chief executive officer of X Corp. and Twitter.[12][15] On her appointment, the Financial Times noted Musk's scepticism about the World Economic Forum and Yaccarino's links to the organization, which he had previously criticised for "increasingly becoming an unelected world government."[16] Musk reassured fans that he did not see Yaccarino's links to the WEF as an impediment to his commitment to free speech, writing of her appointment as Twitter CEO that, "the commitment to open source transparency and accepting a wide range of viewpoints remains unchanged."[17]

Personal life

Yaccarino and her husband, Claude Madrazo, have two children. They live in Sea Cliff, New York.[18][19]

References

  1. ^ a b Itodo, Sunny Green (May 12, 2023). "Linda Yaccarino: 10 things to know about new Twitter CEO". Daily Post. Archived from the original on May 13, 2023. Retrieved May 12, 2023.
  2. ^ a b c Vranica, Suzanne (May 12, 2023). "Meet Linda Yaccarino, Elon Musk's New Twitter CEO and the Ad World's 'Velvet Hammer'". WSJ. Retrieved May 21, 2023.
  3. ^ Guthrie, Marisa (May 6, 2013). "TV Upfronts: NBCUniversal Ad Sales Chief Talks TV's 'Measurement Crisis' (Q&A) – The Hollywood Reporter". Hollywoodreporter.com. Archived from the original on May 12, 2023. Retrieved May 12, 2023.
  4. ^ Williams, Bria. "Penn State alum and NBCU President of Ad Sales Linda Yaccarino to speak at graduation". The Daily Collegian. Archived from the original on May 11, 2023. Retrieved May 11, 2023.
  5. ^ DiSanto, Matt (May 12, 2023). "Twitter's next CEO is a Penn State graduate. Check out her career highlights, background". Centre Daily Times. Retrieved May 12, 2023.
  6. ^ Gans, jared (May 12, 2023). "What to know about Linda Yaccarino, Musk's replacement as Twitter CEO". The Hill. Archived from the original on May 12, 2023. Retrieved May 13, 2023.
  7. ^ a b Nellie Andreeva (October 31, 2011). "Turner's Linda Yaccarino Named President of Cable/Digital Ad Sales For NBCUniversal – Deadline". Deadline.com. Archived from the original on May 11, 2023. Retrieved May 12, 2023.
  8. ^ Chmielewski, Dawn; Dang, Sheila (May 12, 2023). "Ex-NBCUniversal ad chief Yaccarino named new Twitter CEO, Musk says". Reuters. Archived from the original on May 12, 2023. Retrieved May 12, 2023.
  9. ^ a b Dade Hayes. "NBCU Ad Chief Linda Yaccarino Named Chair Of Ad Council's Board Of Directors – Deadline". Deadline.com. Archived from the original on May 12, 2023. Retrieved May 12, 2023.
  10. ^ Lynch, Jason. "Trump Names NBCU's Linda Yaccarino to the President's Council on Sports, Fitness and Nutrition". www.adweek.com. Archived from the original on May 11, 2023. Retrieved May 11, 2023.
  11. ^ "Who is Linda Yaccarino, Elon Musk's pick for Twitter CEO?". Washington Post. ISSN 0190-8286. Archived from the original on May 13, 2023. Retrieved May 12, 2023.
  12. ^ a b "Elon Musk names Linda Yaccarino new Twitter CEO". BBC. May 12, 2023. Archived from the original on May 12, 2023. Retrieved May 12, 2023.
  13. ^ Ables, Kelsey. "Who is Linda Yaccarino, Elon Musk's pick for new Twitter CEO?". The Washington Post. Archived from the original on May 13, 2023. Retrieved May 12, 2023.
  14. ^ Lillian Rizzo. "Elon Musk confirms Twitter CEO hire: Linda Yaccarino". Cnbc.com. Archived from the original on May 12, 2023. Retrieved May 12, 2023.
  15. ^ Mullin, Benjamin; Mac, Ryan; Hsu, Tiffany (May 11, 2023). "Elon Musk Says He Has a New C.E.O. for Twitter". The New York Times. ISSN 0362-4331. Archived from the original on May 12, 2023. Retrieved May 12, 2023.
  16. ^ "Elon Musk slams World Economic Forum in Davos, says people are tired of unelected rulers". India Today. Archived from the original on January 25, 2023. Retrieved May 13, 2023.
  17. ^ "Linda Yaccarino: an advertising veteran enters the wild world of Musk's Twitter". Financial Times. May 12, 2023. Archived from the original on May 13, 2023. Retrieved May 13, 2023.
  18. ^ "Women in charge: NBCU's Linda Yaccarino". MSNBC.com. April 27, 2021. Archived from the original on May 11, 2023. Retrieved May 12, 2023.
  19. ^ Anderson, Mae (May 12, 2023). "What to know about Twitter's new CEO Linda Yaccarino". Associated Press. Archived from the original on May 13, 2023. Retrieved May 12, 2023.

External links

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