Kola Shaler

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Kola Shaler
TypeCola
ManufacturerKola Shaler Industrial
Country of origin Nicaragua
Introduced1904
Related productsCoca-Cola, Pepsi

Kola Shaler is a cola soft drink manufactured in Nicaragua, invented by David Robleto Alemán in 1904.[1] Today the drink is manufactured in Managua by Kola Shaler Industrial SA. Owing to its longevity and continued popularity, Kola Shaler has been called "one of the pioneering companies in Nicaraguan industry."[1]

History

Kola Shaler was first produced in 1904 by David Robleto Alemán, in his native city of León, Nicaragua.[1] Robleto Alemán developed the name "Shaler" to emulate popular soft drinks of the era, many of which were English or German, against which he felt a Spanish-named brand could not compete.[2]

In 1925, Kola Shaler moved production to Managua, the country's capital. The original Managua factory withstood one earthquake, in 1931,[3] before being ultimately destroyed in the 1972 Nicaraguan earthquake, which leveled an estimated 70% of the city.[4] In the aftermath of the earthquake, Aurora Robleto de Cárdenas, daughter of original founder Robleto Alemán, worked with her husband to salvage undamaged machinery and re-establish a new factory in eastern Managua, where it remains as of 2022.[2]

In July 2022, the Kola Shaler factory was recognized as a historic business by Reyna Rueda, the Mayor of Managua.[5]

Kola Shaler ingredients are imported from England[citation needed]. As of 2004, the drink's recipe had not changed since its inception.[2]

Cultural impact

In 2004, the brand celebrated its 100-year anniversary. Popular Nicaraguan newspaper La Prensa published a retrospective of the brand to commemorate the occasion, noting that during its production history, Kola Shaler had weathered "two earthquakes, an armed conflict, and the fierce competition of the transnational soft drink business."[6]

Critics have attributed the brand's continued success to nostalgia and brand loyalty, especially among expatriate populations in Florida and California.[2]

It has been called "the other national drink of Nicaragua, after pinol and pinolillo."[2]

External links

References

  1. ^ a b c "Kola Shaler: Bebida nostálgica". www.estrategiaynegocios.net (in Spanish). Retrieved 2022-09-07.
  2. ^ a b c d e Sánchez, Edwin (July 6, 2004). "Después del pinol, la Kola Shaler". El Nuevo Diario (in Spanish). Retrieved 2022-09-07.{{cite web}}: CS1 maint: url-status (link)
  3. ^ Ńurinda Ramírez, Armando (November 20, 2001). "Recuerdos de la vieja Managua". El Nuevo Diario (in Spanish). Retrieved 2022-09-07.{{cite web}}: CS1 maint: url-status (link)
  4. ^ "THOUSANDS DEAD AS QUAKES STRIKE NICARAGUAN CITY". The New York Times. 1972-12-24. ISSN 0362-4331. Retrieved 2022-09-07.
  5. ^ "Alcaldía de Managua entrega reconocimientos a negocios históricos de la capital". El 19 Digital (in Spanish). Retrieved 2022-09-07.
  6. ^ "Kola Shaler cumple 100 años". La Prensa (in Spanish). 2004-07-07. Retrieved 2022-09-07.{{cite web}}: CS1 maint: url-status (link)


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