KMRX

KMRX

File:KMRX BIG96.1 logo.jpg
El Dorado, Arkansas
Broadcast area	North Louisiana/South Arkansas
Frequency	96.1 MHz
Branding	Big 96.1 FM
Programming
Language(s)	English
Format	Classic hits
Ownership
Owner	Noalmark Broadcasting Corporation
Sister stations	KELD, KAGL, KLBQ, KIXB, KELD-FM
History
First air date	May 12, 1984 (as KIXK)
Former call signs	KIXK (1986-1991) KBLT (1991-1993) KBYB (1993-2001) KXZX (2000-2004)
Technical information
Facility ID	35010
Class	C1
ERP	100,000 watts
HAAT	136 meters (446 feet)
Transmitter coordinates	33°16′16″N 92°39′17″W
Links
Webcast	Listen Live
Website	www.eldoark.com/businesses/entertainment/radio

KMRX (96.1 FM, "Big 96.1") is a classic hits music formatted radio station located and licensed in El Dorado, Arkansas and serves North Louisiana and South Arkansas. The station is owned and operated by Noalmark Broadcasting Corporation.

The station was assigned the KMRX call letters by the Federal Communications Commission on July 5, 2004.

When its call letters were KXZX, the station originally had a HAC format and was branded as "97X". When the call letters changed to KMRX, the station was rebranded as "Mix 96.1" and then "Power 96.1". The station aired The Kidd Kraddick Morning Show during this time. In 2017 when the station switched its format to classic hits and became "Big 96.1", the HAC format moved to KELD-FM which rebranded as "106.5 the Planet".

KMRX is managed by Patrick Nolan.

External links

• KMRX in the FCC FM station database
• KMRX on Radio-Locator
• KMRX in Nielsen Audio's FM station database