Joe (website)

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Joe
File:Joe.ie logo.png
TypeOnline newspaper
Owner(s)Greencastle Capital, David Sefton
Founder(s)Niall McGarry
EditorPaddy McKenna
Founded2010 (2010)
Circulation2 million unique visitors per month[1]
Websitejoe.ie joe.co.uk

JOE (JOE.ie and JOE.co.uk) is a distributed social media publisher aimed at young people in Ireland and the UK, with over 2 million unique visitors per month.[1] It is owned by Maximum Media.[2][3][4][5][6]

Background

The publisher's original website Joe.ie was founded by Irish entrepreneur Niall McGarry.[3][4] Her.ie is a related website aimed at young women in Ireland. HerFamily.ie also forms part of the publishing group.[7]

JOE.ie

The website was founded in 2010 and nominated in October of that year for a Golden Spider Award in the One to Watch category.[8][9][10]

It was nominated again for a Golden Spider Award in the News and Entertainment category in 2013.[citation needed]

Irish showbiz website Goss.ie described it as "more influential" than traditional media in August 2016.[11] It was edited by Paddy McKenna.[12]

Audience & reach

The site's android app has had over 50,000 installs with a ratio of 2:1 for 5 star reviews vs 1 star reviews.[13]

In November 2016, The Advertising Standards Authority for Ireland upheld a complaint about an advert for Sprite which was featured on the site.[12]

SportsJOE.ie

SportsJOE.ie was launched in 2014, as an offshoot of JOE.ie, offering "in-depth analysis".[1] Daily Telegraph and Sunday Independent sports columnist Dion Fanning moved to the site in 2015.[1][14]

JOE.co.uk

Millennial media website JOE.co.uk[15] was launched in September 2015 with Tony Barrett of The Times and former footballer Ledley King among the contributors.[16][17][4][7]

BBC political researcher Joey D'Urso cited content from JOE.co.uk, such as a video superimposing Labour leader Jeremy Corbyn's face onto that of the rapper Stormzy while the leader appears "to rap a list of policies", as an example of viral social media content which helped Labour's standing in the 2017 general election (especially among the youth), but which was not directly funded by the party itself.[18]

In 2018, the company hired Brian Whelan from Channel 4 News to oversee video operations and the BBC's Simon Clancy to run their podcast shows.[19]

In 2020, JOE and Swedemason won the 2020 "Content Creator of the Year" award in The Drum's online media awards for their viral videos of mashing up politicians' words to fit a song.[20]

References

  1. ^ a b c d Slattery, Laura (6 November 2014). "How Irish digital media companies are betting on sport". Irish Times. Archived from the original on 27 March 2016. Retrieved 8 November 2016.
  2. ^ Slattery, Laura (3 November 2016). "Complaints upheld against 'sexist' Sprite advertisement". Irish Times. Retrieved 4 November 2016.
  3. ^ a b "JOE.ie boss McGarry plots €20m move on UK market". Irish Independent. Retrieved 4 November 2016.
  4. ^ a b c Jackson, Jasper (23 October 2016). "'Assumptions other titles make about young men are flawed' says Joe.co.uk boss". The Guardian. Retrieved 4 November 2016.
  5. ^ "Here's what Offaly man Joe Troy makes of his epic Snapchat story going viral worldwide". DailyEdge.ie. 27 October 2016. Archived from the original on 4 November 2016. Retrieved 4 November 2016. The next day, his friend decided to post it on Facebook and send it to Joe.ie
  6. ^ Sexton, Colette (7 August 2016). "Never a slow week for Joe.ie". Sunday Business Post. Archived from the original on 8 November 2016. Retrieved 8 November 2016.
  7. ^ a b "Maximum launches Joe.co.uk". Sunday Business Post. 22 April 2015. Archived from the original on 2015. Retrieved 14 November 2016.
  8. ^ "JOE.ie founder to speakin (sic) Galway". Advertiser.ie. Retrieved 8 November 2016.
  9. ^ "TV3's ShowPal™ wins prestigious Spider Award" (Press release). TV3 (Ireland). 29 November 2013. Retrieved 8 November 2016.
  10. ^ Dillon Scott, Piers (29 October 2010). "A quick tour of this year's Eircom Spiders awards and nominees". TheSociable.co. Archived from the original on 15 October 2012. Retrieved 8 November 2011.
  11. ^ Ryan, Ali (24 August 2016). "Our Influencer List Explained". Goss.ie. Archived from the original on 25 August 2016. Retrieved 8 November 2016.
  12. ^ a b Slattery, Laura. "Complaints upheld against 'sexist' Sprite advertisement". The Irish Times. Retrieved 15 March 2022.
  13. ^ "Google Play: JOE.ie -The voice of Irish men".
  14. ^ Farrell, Sinéad (27 March 2016). "Sunday Paper Review: Dion Fanning explains his reasons for switching to Sports Joe and tackles the subject of click bait". Newstalk. Archived from the original on 6 November 2016. Retrieved 6 November 2016.
  15. ^ Prior, David (10 October 2016). "Social Chain launches rival to The Lad Bible and Joe.co.uk with millennial-focused Sporf". ProlificNorth.co.uk. Archived from the original on 11 October 2016. Retrieved 11 October 2016.
  16. ^ Southern, Lucinda (7 January 2016). "Lad-lite publisher JOE Media rings in 2016 by doubling its UK team". Digiday. Archived from the original on 9 January 2016.
  17. ^ Flynn, Robert (31 August 2015). "Joe.ie all set to launch new website "for men, not lads."". MediaHQ.com. Archived from the original on 14 November 2016. Retrieved 14 November 2016.
  18. ^ D'Urso, Joey (31 March 2018). "Who spent what on Facebook at 2017 election?". BBC News. Retrieved 21 August 2018.
  19. ^ ResponseSource. "Simon Clancy and Brian Whelan join JOE.co.uk". ResponseSource. Retrieved 14 January 2020.
  20. ^ "JOE Media : Swedemason - Content Creator of the Year". The Drum. Archived from the original on 5 June 2022. Retrieved 5 June 2022.

External links


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