HotelF1
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| File:Hotel Formule 1 logo.svg | |
| Formerly | Formule 1 |
|---|---|
| Type | Subsidiary |
| Industry | Hotels |
| Founded | 1984 |
| Headquarters | Évry , France |
Number of locations | 172 (2018)[1] |
Area served | France |
| Parent | Accor |
| Website | Accorhotels.com/hotelF1 |
HotelF1 (stylised hotelF1; formerly Formule 1) is a French economy hotel brand owned by Accor. Created by Accor in 1984 in France under the name Formule 1, it was renamed HotelF1 in 2007 and later revamped as a road trip-themed hotel brand.[2] HotelF1 manages 172 hotels in France (2018).[1]
History
1984: Formule 1
After the successful launch of the ibis brand positioned a notch below the midscale Novotel, the group Accor reiterated its strategy in 1984 with the creation of Formule 1, an economy hotel brand positioned a notch under ibis and that was opened its first location in 1985. The Formule 1 hotels were low-key lodging with the essential collective commodities and no on-site restaurant.[3]
The construction process of Formule 1 hotels was completely industrialized and standardized, allowing Accor to open one location every week.[4] In the early 1990s, the engineering techniques of Formule 1 inspired the group Accor to launch another economy brand, Etap Hôtel (now ibis budget).[5] In the late 1990s, the construction techniques of Formule 1 were also adopted by Accor's other economy brand, ibis.[6]
In 1997, Formule 1 occupied 39% of the super-economy hotel market in France.[7] From 1985 to 2005, 100 million customers stayed in Formule 1 hotels.[8]
2007: HotelF1
In 2007, Formule 1 was rebranded as HotelF1. In September 2009, Accor announced the sale of 158 HotelF1 hotels in a €272-million sale and management-back deal.[9]
In 2012, following a new hotel star-rating system in France, HotelF1 became a one-star hotel brand.[10]
In 2017, Accor announced a new branding strategy and refurbishment program for HotelF1. Shared rooms with a per-bed pricing were introduced. The lobby became an open social space, with a wall to share local tips and a terminal screen with +100 arcade games. The brand signature became On the road.[2][11]
Description
HotelF1 is an economy hotel brand. It is designed with a road trip theme and owned by Accor. HotelF1 manages 172 hotels in France (2018).[1]
Development
| Year | Hotels | Rooms |
|---|---|---|
| 2018 | 172 | 13 210 |
| 2017 | 170 | 12 975 |
| 2016 | 237 | 17 864 |
| 2015 | 237 (+ 8 Formule 1) | 17 860 (+1 099 Formule 1) |
| 2014 | 238 (+ 8 Formule 1) | 17 906 (+ 930 Formule 1) |
| 2013 | 238 (+ 10 Formule 1) | 17 906 (+ 947 Formule 1) |
| 2012 | 240 (+ 42 Formule 1) | 18 037 (+ 3 039 Formule 1) |
| 2011 | 243 (+ 85 Formule 1) | 18 213 (+ 9 167 Formule 1) |
See also
References
- ^ a b c d "Key indicators". Accor.com. Retrieved 6 November 2019.
- ^ a b "AccorHotels announces a relaunch plan for the HotelF1 brand". Hospitalitynet.org. 9 March 2017. Retrieved 6 November 2019.
- ^ Luciano Segreto; Carles Manera; Manfred Pohl (2009). Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean. Berghahn Books. ISBN 9781845453237.
- ^ Jean-Christophe Lefevre (2011). Histoire de l'hôtellerie: une approche économique (in French). Publibook. ISBN 9782748370157.
- ^ "Etap Hotel". Lhotellerie-restauration.fr (in French). 1 October 1998. Retrieved 6 November 2019.
- ^ "ibis va ouvrir 50 hôtels". Lhotellerie-restauration.fr (in French). 2 December 1999. Retrieved 6 November 2019.
- ^ "L'activité des chaînes hôtelières". Lhotellerie-restauration.fr (in French). 17 April 1997. Retrieved 6 November 2019.
- ^ "Nos clients ont changé". Lhotellerie-restauration.fr (in French). 24 February 2005. Retrieved 6 November 2019.
- ^ "Accor Announces sale of 158 hotelF1 properties for €272 million". Hospitalitynet.org. 22 September 2009. Retrieved 6 November 2019.
- ^ "Moins de 5.000 hôtels classés aux nouvelles normes, dont 1.000 pour Accor". 20minutes.fr (in French). 19 May 2012. Retrieved 6 November 2019.
- ^ "hotelF1 gets a new look". Hospitality-on.com. 12 April 2018. Retrieved 6 November 2019.
