English Biscuit Manufacturers
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| File:EBM Pakistan logo.png | |
| Industry | Biscuit |
|---|---|
| Founded | 1966[1] Karachi, Pakistan |
| Founder | Khawar Masood Butt |
| Headquarters | Karachi, Pakistan |
Area served | Pakistan |
Key people | Zeelaf Munir (CEO) |
| Website | www |
English Biscuit Manufacturers, previously known as Peek Freans Pakistan, is a Pakistani biscuits manufacturer based in Karachi, Pakistan.[2] According to Nielsen survey, EBM enjoys a 45% market share. They are the makers of Peek Freans biscuits and are owner of Pied Piper trademark.[3]
Sooper, a brand of EBM accounts for almost half of the company revenues.[2] In 2013, Sooper crossed the Rs 10 billion mark.[1][4]
It was founded in 1966 as Peek Freans Pakistan Limited.[1]
In November 2021, Sooper Soft Bakes, a totally different brand extension of Sooper biscuits is launched.[5]
Brands
- Marie (1971)
- Butter Puff (1974)
- Peanut Pik (1984)
- Zeera (1984)
- Gluco (1987)
- Rio (1996) Chocolate, Strawberry & Cotton Candy
- Chocolate Sandwich(1996)
- Lemon Sandwich(1996)
- Party(1996)
- Sooper (1976)
- Farm House Cookies (2011)
- Jam Delight
- Click
- Nan Khatai (2015)
- Chocolicious (2015)
- Cake Up (2018)
- Choco Bites (2019)
- Cake-UP Triple Chocolate (2019)
- Cake-UP Sandwich (2020)
References
- ^ a b c "Our Story » EBM". www.ebm.com.pk.
- ^ a b "Biscuit manufacturers: EBM's story and the journey that lies ahead - The Express Tribune". 27 July 2014.
- ^ "Corporate corner".
- ^ "Pakistani brands who found success against their global competitors - The Express Tribune". 16 June 2017.
- ^ McCormack, Marylou (2022-03-04). "EBM Shapes up Another Sooper". Aurora Magazine. Retrieved 2022-03-29.
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