Danimals
 | |
| Type | Private |
|---|---|
| Industry | Dairy products |
| Founded | 1994 |
| Products | Yogurt |
| Parent | Dannon |
| Website | danimals.com |
Danimals is an American brand of low-fat drinkable yogurt.[1] Launched by Dannon in 1994, it is decorated with pictures of wild animals and is popular among children and in school lunches.[2]
History
Danimals parent company Dannon popularized yogurt in the United States in the 1950s and has remained the nation's leading producer of yogurt.[2] Danimals was released in 1994 and initially donated a small part of their proceeds to the National Wildlife Federation.[3] Intended to be marketed to children, Dannon's marketing team told a New York Times reporter that "Yogurt hasn't been very kid-friendly in the past because the taste was too sour. This is a way of creating a new generation of yogurt eaters."[2]
Variations
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One variation of the product is Danimals Yo-Tubes, which lets kids squeeze yogurt out of a tube.[5] The same design concept is used in Danimals Squeezables.[3]
Ingredients and nutrition
Danimals used to have 14 grams of sugar per serving, but in 2013 Dannon cut the sugar in the product to 9 grams peer 50-calorie serving,[6] accounting for 72 percent of the total calories.[7] Their fruit flavors do not contain any real fruit.[6] As of 2019, their products are Non-GMO Project verified.[8]
References
- ^ Hoffman, Ken (2002-07-26). "Danimals skimps on drinkable yogurt". Florida Today. Cocoa, Florida. p. 99. Retrieved 2022-10-30 – via Newspapers.com.
- ^ a b c Grant, Tina; Derdak, Thomas, eds. (1996). International Directory of Company Histories. Vol. 14. St. James Press. ISBN 1558623426.
- ^ a b Shaw, Gabbi (2020-07-15). "15 snacks found in every '90s lunchbox". Insider. Retrieved 2022-10-30.
- ^ Poinski, Megan (2022-09-12). "How Danone will improve consumer nutrition". Food Dive. Retrieved 2022-10-30.
- ^ Klara, Robert (2017-10-31). "How Dannon Made Yogurt Mainstream in America After Starting as a Staple for Immigrants". Adweek. Archived from the original on 2018-03-07. Retrieved 2022-10-30.
- ^ a b Strom, Stephanie (2013-05-10). "The Trek to a Yogurt Less Sweet". The New York Times. ISSN 0362-4331. Retrieved 2022-10-30.
- ^ Haspel, Tamar (2022-02-24). "Food label translator: What 'less processed' and 'multigrain' actually mean". Washington Post.
- ^ Watson, Elaine (2017-07-26). "How far do consumers want Non-GMO claims to go in the dairy case? Right back to the farm, says Dannon". FoodNavigator-USA. William Reed. Retrieved 2022-10-30.