Cossette, Inc.

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Cossette is a Canadian marketing communications company with headquarters in Quebec City, Quebec.[1]

History

Cossette was initially launched as a graphic design firm by Claude Cossette in June 1964 under the name "Cossette et associés, graphiste-conseils." It was relaunched in May 1972 as "Cossette Communication Marketing" by six partners (Claude Cossette, Louis Larivière, Bernard Paquet, Fernand Simard, Paul Lefebvre and Claude Lessard) in Quebec City.[2] After the arrival of François Duffar, the company expanded with offices in Montreal (1974), Toronto (1981) and, in 1985, it added its fourth Canadian office in Vancouver.[3] It also added a fifth Canadian office in Halifax.[4] In 1991, it was the largest agency in Canada in terms of revenue, and was named Marketing Magazine's "Agency of the Year" for the first time.[5]

Cossette went public in 1999, with its shares trading on the Montreal and Toronto stock exchanges.[6] In 2003, it acquired the London-based company Identica, and the public relations company Band and Brown Communications.[7]

In 2009, Cossette returned to private ownership when Connecticut-based private equity firm Mill Road Capital purchased all outstanding shares - the agreement saw Mill Road Capital as the majority owner, with agency management also owning a significant share.[8] The original Cossette organization was reorganized under a holding company structure in 2010, under holding company Vision7 International.[9]

In 2014, Cossette was purchased by BlueFocus Communications network.[10]

Clients

Cossette's client list includes McDonald's Canada,[11] SickKids,[12] General Motors[13] and General Mills.[14]

Awards

Cossette won "Newsmaker of the Year" in 1986 and "Agency of the Year" in 1991 and 1998, by Marketing Magazine.[15] In 2016, 2017 and 2018 Cossette was named "Agency of the Year" by Strategy Magazine.[16]

See also

References

  1. ^ "Company Overview of Cossette Inc". Bloomberg. Retrieved 10 April 2018.
  2. ^ "Claude Lessard Chairman and Chief Executive Officer, Vision 7 International".
  3. ^ "Post & Partners of New York Joins Cossette Communication Group". Archived from the original on 2014-07-28.
  4. ^ "Creative Marketing and Communications Agency". Cossette. Retrieved 2019-12-20.
  5. ^ ""Cossette! Canadian-Owned Shop Vaults to the Top with Gross Revenues of $33 Million" - Marketing, December 9, 1991". Archived from the original on August 15, 2019.
  6. ^ "Cossette Communication-Marketing". 15 September 2003.
  7. ^ "En bref - Cossette acquiert Identica".
  8. ^ "Vision7 International (formerly known as Cossette Inc.)".
  9. ^ "Cossette Vision7 (Canada)".
  10. ^ "China's BlueFocus buys majority stake in Canadian ad agency Cossette's parent firm". Financial Post. 2014-12-15. Retrieved 2019-08-15.
  11. ^ "McDonald's Operators of Chicagoland and Northwest Indiana Hire Cossette as New Lead Advertising".
  12. ^ Singh, Harmeet (2015-05-28). "Cossette wins SickKids account". strategy. Retrieved 2019-12-20.
  13. ^ "Where GM Sits in Canada's Media Landscape".
  14. ^ "General Mills Consolidates Digital With Cossette".
  15. ^ ""Cossette! Canadian-Owned Shop Vaults to the Top with Gross Revenues of $33 Million" - Marketing, December 9, 1991". Archived from the original on August 15, 2019.
  16. ^ Dallaire, Justin (2018-11-08). "AOY Gold and Design AOY Silver: Cossette vs. everyone". Strategy. Archived from the original on 2018-11-12. Retrieved 2020-01-03.

External links

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