Content house

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A content house, or also known as a collab house, creator house or content collective,[1] is a residence which is most commonly used by Internet celebrities in order to provide a focus on creating content for social media platforms, such as YouTube, TikTok, and Instagram. Content houses are intended to provide a fertile ground for influencers to help provide content for their viewers, in addition to helping grow their profile and brand through collaborations with other members of the house.[2]

History

An early example of a content house was first seen in the 1999 reality television show Big Brother, and the franchise that the show inspired.[3] Contestants lived together in a home specifically designed to be isolated from the outside world, and the drama of the series derived from the interactions between its "housemates".[4][5] The first social media content houses were created in 2012, with one of the earliest formed by YouTuber Connor Franta for the YouTube channel Our Second Life.[6] Notable content houses include the former Team 10 house inhabited by Jake Paul,[7][8] the FaZe House,[9] the Hype House,[10] and the Sway House.[11]

On April 22, 2021, Netflix announced that it was in production of a reality television series entitled The Hype House, which is set at the content house of the same name. The Hype House is set to star various content creators such as Nikita Dragun, Lil Huddy (also known as Chase Hudson[12]), and Thomas Petrou.[13] Reception to the announcement on social media was mostly negative, with some Netflix subscribers threatening to cancel their subscriptions if the series was aired.[14]

See also

References

  1. ^ Lorenz, Taylor (21 May 2020). "Delayed Moves, Poolside Videos and Postmates Spon: The State of TikTok Collab Houses". The New York Times. The New York Times Company. Retrieved 3 December 2020.
  2. ^ Singh, Katherine. "What Is a Content House and Does Every TikTok Star Live in One? - Flare". www.flare.com. St. Joseph Communcations. Retrieved 3 December 2020.
  3. ^ ""Big Brother" flopping in the ratings". Salon. 2000-07-11. Retrieved 2021-09-07.
  4. ^ Carter, Bill (2001-07-11). "'Big Brother' Ejects Contestant Who Held a Knife to a Woman". The New York Times. ISSN 0362-4331. Retrieved 2021-09-07.
  5. ^ "Another Big Brother housemate has a rap sheet". EW.com. Retrieved 2021-09-07.
  6. ^ Amore, Samson (16 November 2020). "No, Jake Paul Definitely Didn't Create the Content House". TheWrap. The Wrap News, Inc. Retrieved 3 December 2020.
  7. ^ Dodgson, Lindsay. "Jake Paul is selling his Team 10 mansion, saying goodbye to the 'problem-child era'". Insider. Retrieved 2021-09-07.
  8. ^ Lorenz, Taylor (2021-04-22). "Jake Paul Promised Them Fame. Was It Worth the Price?". The New York Times. ISSN 0362-4331. Retrieved 2021-09-07.
  9. ^ Webb, Kevin. "The story behind gaming giant FaZe Clan's new mansion in LA, which costs $80,000 per month and was once rented by Justin Bieber". Business Insider. Axel Springer SE. Retrieved 3 December 2020.
  10. ^ Lorenz, Taylor (3 January 2020). "Hype House and the Los Angeles TikTok Mansion Gold Rush". The New York Times. The New York Times Company. Retrieved 3 December 2020.
  11. ^ Leggate, James (11 June 2020). "TikTok 'content houses' take over luxurious LA mansions. Look inside". FOX Business. Fox News Media. Retrieved 3 December 2020.
  12. ^ Uy, Megan (2020-04-14). "Lil Huddy Has a Whole Social Media Empire and the Dude Is Just 17 Years Old". Cosmopolitan. Retrieved 2021-09-06.
  13. ^ White, Peter (22 April 2021). "Hype House Reality Series Lands At Netflix". Deadline. Penske Media Corporation. Retrieved 6 September 2021.
  14. ^ Heisler, Yoni (2021-04-26). "Angry subscribers are canceling Netflix over a new show that was just announced". BGR. Retrieved 2021-09-06.
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