Celestyal Cruises

Celestyal Cruises

File:Celestyal Logo.jpg
Type	Privately held company
Industry	Hospitality Travel Tourism
Founder	Louis Group
Headquarters	Piraeus, Athens, Greece
Area served	Greece Greek Islands Turkey Eastern Mediterranean
Key people	Chris Theophilides - CEO George Koumpenas - COO Leslie Peden - CCO Marios Theodosiou - CFO
Products	Cruise ships
Parent	Searchlight Capital
Website	https://celestyal.com

Celestyal Cruises (formed in 2014) is a succession to Louis Cruises and Louis Cruise Lines. The Cruise line was a subsidiary of Louis plc (Founded in 1935 as the first travel agency in Cyprus) until November 2021 when Searchlight Capital Partners took a majority share within the Cruise Line. Celestyal Cruises has two cruise ships. The MS Celestyal Olympia and the Celestyal Crystal. The Cruise line operates out of Athens, Greece offering itineraries on a 3,4- and 7-night basis around the Greek islands, Turkey, and the Eastern Mediterranean. It is reported that it carried 115,000 guests in 2019. Celestyal Cruises operated for six years in Cuba until 2018 and historically chartered ships to Marella Cruises, previously Thomson Cruises.

History

Celestyal Cruises

In September 2014, Louis Cruises rebranded itself as Celestyal Cruises. It is a subsidiary of Louis plc, founded in 1935 as the first travel agency in Cyprus.

2015

Celestyal renovated some of its fleet in 2015. 43 new balconies were added to the Crystal, and 227 outside cabins, 21 junior suites, and nine suites were refurbished on the Olympia. The Crystal is used for cruises in Cuba and Greece, and Olympia travels in Greece.

2016

In October 2016, it was announced Celestyal Cruises CEO Kyriakos Anastassiadis will be appointed to the position of Chairman CLIA (Cruise Lines International Association) Europe. He took up the position in January 2017.

In July 2016 the cruise line imposed a short term pause in visiting Turkish Ports in the wake of the failed coup in Turkey.

2017

In September 2017, Celestyal announced a partnership with Hays Travel to expand its customer base across the UK, making its cruises available through Hays Tour Operating Limited. Celestyal has also partnered with Air Canada Vacations, Transat, Hola Sun Holidays, Apple Vacations, Iglu and Planet Cruise.

In May 2017, Celestyal launched its redesigned website which was designed to include cruise information as well as company news and details for its value program, Celestyal Inclusive Experience.

In late 2017, Celestyal announced that it would be extending its cruise season in Greece to 10 months. The extension included seven-night Aegean cruises with overnight destinations in Mykonos and Santorini. The following month, Celestyal announced its 2019 Greek islands itineraries leaving from Piraeus, which had longer stays with more destinations included Mykonos, Samos or Kusadasi, Patmos, Heraklion (Crete), Rhodes and Santorini. The M/V Majesty was added to the Celestyal fleet in Greece for Aegean cruises in 2018, when its charter to Marella Cruises, previously Thomson Cruises, ended. In July 2018, it was announced that Majesty was sold to the Israeli company Mano Maritime.

2018

In January 2018 it was announced that Celestyal Cruises would be pulling out of Cuba after five seasons. The cruise line cited the companies need to focus on the growing demand coming from its Greek operation as the reason for this decision.

In May 2018 it was announced that Chris Theophilides would succeed Kyriakos Anastasiadis as Celestyal Cruises new CEO in June 2018.

In August 2018 it was announced that Capt. George Koumpenas had been promoted to Chief Operating Officer and Leslie Peden had been appointed Chief Commercial Officer.

At a press event in December 2018, Celestyal Cruises announced they were targeting 21% growth in guest numbers from 108,000 in 2018 to a targeted number of 130,000 guests in 2019.

2019

In April 2019 Celestyal Cruises announced it will be extending its 2020 season with a new winter itinerary on the Celestyal Olympia. The Cruises are scheduled to operate a six week season in the Adriatic homeporting out of Venice from December 2020.

2020

In January 2020, Celestyal Cruises president Kostakis Loizou was honoured for his significant contribution to the Greek cruise industry during the annual general assembly of the Association of Cruise Ship Owners and Maritime Agencies (EEKFN).

A interview in February 2020 with Celestyal Cruises CEO - Chris Theophilides revealed that the cruise lines estimated contribution to the Greek economy for 2014-2018 reached €102.5 million annually. Theophilides cited that €28m was in direct operating expenditure and €4.1m to Greek food and beverage suppliers.

In November 2020, Celestyal Cruises announced it had completed a brand refresh with a new logo and strapline - Experience Life, Experience the Journey. The new look brand will debut on its new flagship The Celestyal Experience. Peter Economides, owner and founder of Felix BNI which created the branding, said, ‘We wanted to capture the Greek DNA through the Greek love of life and to express it in a modernized interpretation of the brand design.’

2021

In January 2021 Celestyal Cruises announced a new partnership with Versonix systems to provide its Seaware booking platform to the cruise line. It was cited that Versonix was chosen due to the enhanced revenue management and crm capabilities.

In November 2021 it was revealed that Celestyal Cruises had added Thessaloniki as a homeport to its Idyllic Aegean itinerary for 2022.

On November 30, 2021 it was announced that Searchlight Capital Partners brought a majority stake in Celestyal Cruises. Louis plc, the Cypriot company that owns Celestyal, revealed that Searchlight, which has an asset portfolio estimated to be worth $6bn, will provide an initial tranche of €30m ($33.8) in senior debt financing to the Piraeus-based cruise company upon closing of the deal, together with a revolving €10m credit facility. The agreement provides for additional funding of up to €30m to support development plans. Louis will spin off Celestyal into a separate limited partnership company, Celestyal Holdings, in which Searchlight will hold a 60% stake.

Louis Cruises (1982 - 2014)

Louis Cruises (1982 - 2014)

MV Aquamarine anchored off Patmos, Greece in July 2008.

Celestyal Cruises is a subsidiary of the Cyprus-based travel and tourism group Louis plc, that was founded in 1935 as the first travel agency in Cyprus. During the 1970s the company began chartering ferries for short cruises Cyprus, which eventually led to the purchase of the cruiseferry MV Prinsessan from the Finland-based Birka Line for $4 million in 1987. Renamed MV Princesa Marissa, the ship started making cruises from Limassol to the Greek Isles, Egypt and Israel under the then newly established Louis Cruise Lines band. By 1994 the company had acquired three more ships, all of which were used in the short cruise market from Cyprus.

In the mid-1990s Louis Cruise Lines entered the business of chartering ships to other companies, chartering MV Princesa Oceanica (renamed Sapphire) to the UK-based Thomson Cruises in 1996. The following year the newly acquired The Emerald was also chartered to Thomson. In 1999 Louis chartered the 1998-acquired SS Ausonia to First Choice Holidays, one of Thomson's competitors in the UK market. By this time the Louis fleet consisted of a total of eight ships. Also in 1999, Louis acquired a stake in the Greece-based Royal Olympic Cruises. Royal Olympic was already in difficulties by the time Louis became involved with the company, and the 11 September 2001 attacks dealt a further blow, finally leading to the collapse of Royal Olympic in 2004.

During the early 2000s Louis further modernised their fleet by acquiring Calypso in 2000, and chartering MV Nieuw Amsterdam from Holland America Line in 2003, immediately sub-chartering her to Thomson as MV Thomson Spirit. In 2004 Louis acquired MV Aquamarine from the fleet of the UK-based Sun Cruises (which had gone out of business). Another former Sun Cruises ship, MV Thomson Destiny, was chartered from a Norway-based investment company and sub-chartered to Thomson Cruises. The new acquisitions also made possible the sale of three of Louis' older vessels. Also in 2004, following the collapse of Royal Olympic Cruises, Louis Cruise Lines purchased two of their former ships at bargain prices and established their own Louis Hellenic Cruises brand for the Greek cruise market.

MV Sea Diamond was acquired in 2006, but sank off Santorini in 2007.

Further expansion came in 2006 with the purchase of MV Orient Queen and MV Sea Diamond, another former Baltic Sea cruise ferry purchased from Birka Line, while Calypso was chartered to Thomson and Aquamarine (renamed Arielle) to Transocean Tours. Additionally Louis entered a franchise agreement with easyCruise to operate ships in the Eastern Mediterranean on behalf of easyCruise in the future. Disaster struck in April 2007 when the Sea Diamond sunk off Santorini, Greece. All but two of the ship's passengers were safely evacuated, but the sinking resulted in a flurry of negative publicity for Louis. MV Oceanic II and MV Ruby were chartered as temporary replacements for the Sea Diamond, until MV Cristal – former Silja Line cruise ship MV Silja Opera – entered service in July 2007. In 2008 the Arielle was returned from her charter to Transocean Tours, reverted to her earlier name Aquamarine and entered service under the Louis Hellenic Cruises brand. By early 2008 the Louis Hellenic Cruises brand appeared to have been abandoned.

In April 2008 Louis Cruise Lines agreed to purchase MV Norwegian Dream and MV Norwegian Majesty from Star Cruises. The agreement at the time was to charter the ships back to Star Cruises/Norwegian Cruise Line until November 2008 and December 2009, respectively. However, in September 2008 Louis cancelled the purchase of the Norwegian Dream due to "technical issues relating to the vessel". In May 2008 Louis Cruise Lines purchased Thomson Destiny and Thomson Spirit that had previously been operated under charter. At the same time Princesa Marissa and Serenade were sold for scrap.

In 2009 the company changed its name to Louis Cruises. In 2010 Louis Cruises became a five ship fleet due to having laying up the SS The Emerald & MS Sapphire due to the SOLAS 2010 and the selling of the MV Aquamarine in order to renew the fleet.

In 2012 the company signed a new charter agreement with Thomson Cruises and the MS Louis Majesty will switch over and be on charter until 2017. By 1994 the company had acquired three more ships, all of which were used in the short cruise market from Cyprus. In return, the Thomson Destiny will return to the Louis fleet and will be renamed Louis Olympia. She will then be deployed on 3/4-day sailings out of Piraeus and Kusadasi to the Greek Islands and Turkey.

The MS Sapphire was sold for scrap in May 2012, and the SS The Emerald was sold for scrap in August 2012, along with The Calypso late 2012, all three ships were laid up for two years due to SOLAS 2010.

The Coral was scrapped in late 2013, and theLouis Crista was charted to Cuba Cruises, but still operating under the Louis brand. In early 2014, Louis Cruises announced a new livery. All Louis ships will receive a Louis Cruises logo on their white hall, along with a red and blue stripe next to it. The "Louis Olympia" was the first ship to receive the new livery in early February 2014.

Awards

At the 2015 Greek Tourism Awards, Celestyal received four awards, one of which was the Gold Award for Themed Events. It also received two Silver Awards and one Bronze Award. The following year, it won the Cruise Line Revelation Award at the Excellence Awards in Cartagena, Spain. Celestyal received the Best Value Cruise Line of 2016 at Cruise Critic UK Editors' Picks Awards, as well as four Greek Tourism Awards in 2016.

Also in 2017, Celestyal received five top Critic Cruiser's Choice Awards, as well as five awards at the Greek Tourism Awards.

Cruise Critic Awards

In December 2017, Cruise Critic UK Editors' Picks Awards recognized Celestyal with Best for Service. The Marella Spirit also received three Cruise Critic UK Editors' Picks Awards.

Cruise Critic UK Editors’ Picks Award in December 2018 awarded Celestyal Cruises for Best Service and received four Cruise Critic Cruisers’ Choice Awards: two first-place awards (for Shore Excursions and Value) and two second-place awards (for Service and Entertainment).

In December 2019 Cruise Critic’s 11th UK Editors’ Picks Awarded Celestyal Cruises “Best for Service” 2019.

MedCruise Awards

In August 2020, Celestyal Cruises was awarded first prize at the MedCruise Awards 2020 for its solidarity initiatives amid the pandemic and its commitment to develop the cruise sector in the Eastern Mediterranean.

TV Coverage

Cruising with Jane McDonald

Celestyal was featured in the final episode of the second season of Jane McDonald's Channel 5 show, Cruising with Jane McDonald in 2017. McDonald went on a Cuban cruise that stopped in Cienfuegos, Santiago de Cuba and Montego Bay, Jamaica with an overnight in Havana.

In January 2019 it was announced that Cruising with Jane new series would feature Celestyal Cruises Idyllic Aegean Cruise which features the Greek Islands.

Music Videos

In June 2017, Greek urban pop band “REC” filmed onboard the Celestyal Olympia cruise ship to shoot the summer scenes of its new video clip entitled “A heart on the Sand”.

COVID-19 Pandemic

Celestyal Cruises due to the COVID-19 pandemic suspended all cruises since 13 March 2020. A decision issued from the company was to extend the suspension further until 6 March 2021 due to a ongoing uncertainty on travelling to Europe this summer.

Celestyal Cruises resumed cruises in June 2021 with its Idyllic Aegean itinerary. Celestyal Cruises put a second ship into operation (Celestyal Olympia) in June 2021 with a new itinerary the Legendary Archipelago that visited Thessaloniki, Mykonos, Santorini, Ag. Nikolaos (Crete) and Rhodes in Greece and Limassol in Cyprus In August 2021 Celestyal Cruises announced it would stop cruises at the end of August 2021 and suspend its Autumn and winter cruises due to the increasing number of travel restrictions being brought in.

In October 2021 Celestyal Cruises announced its return to cruising on March 14 of 2022 with its offering of 3 and 4-night cruises followed by 7-night cruises on April 30, 2022.

Celestyal Experience

During the COVID-19 pandemic in 2020, Celestyal Cruises acquired the former Costa neoRomantica from Costa Cruises, the vessel was renamed Celestyal Experience in August of that year. A year later it was announce in September 2021 that Celestyal decided to sell the Experience. Citing, "due to the prolonged effects of the ongoing COVID-19 pandemic, it was decided not to increase the size of Celestyal Cruises’ fleet at this time and will instead continue to operate the cruise ships Celestyal Olympia and Celestyal Crystal which served the company’s needs well prior to the pandemic. In addition, the sale is expected to further support the liquidity of Celestyal Cruises," the company said.

The Celestyal Experience new owners renamed the ship The Antares Experience and was sent for scrapping in November 2021.

Fleet

Current Ships

Ship	Built	Builder	Entered service with Celestyal Cruises	Gross tonnage	Flag	Notes	Image
Celestyal Crystal	1980	Wärtsilä Turku New Shipyard	2007	25,611 tons	Malta	Operates cruises to Greece, Turkey, Cyprus and the Caribbean.
Celestyal Olympia	1982	Wärtsilä Hietalahti shipyard	2005, 2012	37,584 tons	Malta	Currently operating on 3/4-day cruises from Greece.

Former Fleet

Former Fleet

Ship	Built	Builder	In service with Celestyal Cruises	Gross tonnage	Flag	Notes	Image
Celestyal Experience	1993	Fincantieri	2020-2021 (Never entered service)	56,769 tons	Malta	Ex-Costa neoRomantica. The ship was bought from Costa Cruises, joined in August 2020, but was sold one year later. It was sold for scrap in 2021 by the next owner.
Majesty	1992	Wärtsilä Marine/Kvaerner Masa-Yards	2008–2018	40,876 tons	Malta	Now named MS Crown Iris for Mano Maritime.
Celestyal Odyssey	2000	Blohm + Voss	2015–2016	24,318 tons	Malta	Now named MV Glory Sea for Diamond Cruises.
Celestyal Nefeli	1992	Union Navale de Levante	2016–2017	19,093 tons	Malta	Now named Gemini for Blue World Voyages.
Marella Spirit	1983	Chantiers de l'Atlantique	2002–2003	33,930 tons	Malta	It was chartered to Marella Cruises until 2018; previously Thomson Spirit, Patriot, Spirit, and Nieuw Amsterdam. Sold for scrap at Alang under the name Mare S in 2018
Princesa Marissa	1966	Hietalahti shipyard	1987–2008	10,487 tons	Cyprus	Previously named Prisessan and Finnhansa. Scrapped at Alang under the name Prince in 2008.
Princesa Amorosa	1956	Harland & Wolff	1994–2002	? tons	Cyprus	Previously named Scottish Coast, Galaxias and pink. Scrapped at Alang under the name Rosa in 2002.
Louis Aura	1968	AG Weser	2006–2017	15,781 tons	Malta	Previously named Starward, Bolero, Orient Queen and Aegean Queen. Scrapped at Alang under the name Aegean in 2018.
Sea Diamond	1986	Vuosaari shipyard	2006–2007	21,484 tons	Greece	Previously named Birka Princess. Sank near Santorini on 2007.
Sapphire	1965	Cantieri Navale Felszegi	1996–2012	12,263 tons	Malta	Previously named Italia for Costa Crociere sold for scrap at Alang under the name Aspire in 2012.
Princessa Victoria	1936	Harland & Wolff	1994–2004	15,007 tons	Cyprus	Previously named Dunnottar Castle, sold for scrap at Alang under the name Victoria in 2004.
Princessa Cypria	1965	Cantieri Navali del Torrino e Riuniti S.P.A. Riva Trigoso Genova	1988–2005	? tons	Cyprus	Previously named Princess Marghethe, sold for scrap at Alang under the name Princes in 2005.
The Emerald	1957	Newport News Shipbuilding and Drydock	1996–2012	26,431 tons	Greece	Previously named Santa Rosa. Sold for scrap at Alang in 2012.
Ausonia	1956	Cantieri Riuniti dell' Adriatico	1998–2006	11,879 tons	Greece	Previously named Ausonia. Sold for scrap at Alang under the name Winner 5 in 2006.
Serenade	1956	Chantiers de l'Atlantique	1999–2008	14,173 tons	Bahamas	Previously named Jean Mermoz. Sold for scrap at Alang under the name Serena in 2008.
The Calypso	1967	Fincantieri	2000–2013	11,162 tons	Greece	Previously named Canguro Verde. Sold for scrap at Alang under the name Caly in 2013.
Perla/The Aegean Queen	1971	Cantiere navale di Riva Trigoso	2004–2008	16,710 tons	Greece	Previously named MS Southward. Sold for scrap at Aliağa, Turkey in 2013.
Coral	1971	De Rotterdamsche Droogdok, Rotterdam, Netherlands	2004–2013	14,194 tons	Greece	Previously named Cunard Adventurer. Sold for scrap at Alang under the name Cora in 2014.
Aquamarine	1970	Hietalahti shipyard	2005–2010	18,346 tons	Greece	Previously named Nordic Prince. Sold for scrap at Alang, India in 2014.
Ruby	1974	Navali Mechaniche Affini, La Spezia, Italy	2007–2007	17,593 tons	Cyprus	Previously named Cunard Countess, after named Ocean Countess. Sold for scrap at Aliağa, Turkey in 2014.

External links

• Media related to Celestyal Cruises at Wikimedia Commons
• Official website