Bored & Hungry
| Bored & Hungry | |
|---|---|
 | |
| Restaurant information | |
| Established | April 9, 2022 |
| Owner(s) | Andy Nguyen |
| Food type | Fast food restaurant |
| Street address | 2405 East 7th St |
| City | Long Beach |
| State | California |
| Postal/ZIP Code | 90804 |
| Country | United States |
| Coordinates | 33°46′32.5884″N 118°9′47.127″W / 33.775719000°N 118.16309083°WCoordinates: 33°46′32.5884″N 118°9′47.127″W / 33.775719000°N 118.16309083°W |
| Website | justboredandhungry |
Bored & Hungry is a cryptocurrency-themed fast food restaurant in Long Beach, California. It is the first concept from Food Fighters Universe, the world's first NFT restaurant group owned by restaurateur Andy Nguyen. The restaurant is marketed around the Bored Ape Yacht Club, a series of non-fungible tokens, and payment is accepted in both United States dollars and cryptocurrency.
Store
Bored & Hungry is located at 2405 E 7th St. in Long Beach, California.[1] It occupies a 1,700 square foot (160 m2) space that formerly belonged to a fried chicken restaurant and was almost replaced by a vegan burger location.[2] There is no seating inside the restaurant, which has a small menu consisting of smashburgers, veggie burgers, French fries, and soda.[3] The signature menu item is the Trill Burger, a type of smashburger with multiple beef patties, caramelized onions, and a special sauce.[4] Customers can purchase food through traditional currency or through two forms of cryptocurrency: ApeCoin and Ethereum.[5]
History
Bored & Hungry is owned by Andy Nguyen, the son of Vietnamese immigrants who came to the United States during the Vietnam War. Before Bored & Hungry, Nguyen created more than 10 restaurants, including the Afters Ice Cream chain, with 27 locations in California and Nevada.[1] In March 2022, Nguyen purchased three non-fungible tokens (NFTs) from the Bored Ape Yacht Club: Bored Ape #6184 and two Mutant Apes. Doing so gave him the intellectual property ownership rights of the three NFTs, as well as access to an online community of other Bored Ape owners.[4][6] Bored Ape #6184, which became the restaurant's logo, cost Nguyen $267,000, while the mutant apes cost an additional $65,000 to $75,000 each.[5]
Bored & Hungry opened on April 9, 2022, attracting over 1,500 customers for its opening.[5] Originally planned as a 90-day pop-up restaurant, the success that Bored & Hungry had upon opening led Nguyen to make the restaurant permanent.[7]
Following a cryptocurrency stock market crash, the Los Angeles Times reported on June 24 that Bored & Hungry was only accepting payment in United States dollars.[8][9] Nguyen responded to the article on Twitter, calling the report "fake news" and stating that Bored & Hungry "still and will always accept ETH & ApeCoin at our store".[10]
References
- ^ a b Teoh, Bryan (March 16, 2022). "Bored & Hungry Restaurant: Andy Nguyen Uses BAYC IP as Branding". NFT Evening. Retrieved June 28, 2022.
- ^ Chang, Brittany (May 8, 2022). "I ate at Bored and Hungry, the wildly hyped Bored Ape Yacht Club-themed fast food concept in California, and I'm not convinced NFTs are the future of restaurants". Business Insider. Retrieved June 28, 2022.
- ^ Peterson, Lucas Kwan (April 19, 2022). "Can NFTs save the restaurant industry or is the hype just virtual?". Los Angeles Times. Retrieved June 28, 2022.
- ^ a b Jennings, Lisa (March 16, 2022). "Prolific restaurant developer Andy Nguyen plans first restaurant tied to Bored Ape Yacht Club". Nation's Restaurant News. Retrieved June 28, 2022.
- ^ a b c Patel, Jaysha (April 13, 2022). "Long Beach Bored and Hungry restaurant combines NFTs with food". KABC-TV. Retrieved June 28, 2022.
- ^ Li, Nicolaus (March 16, 2022). "Bored Ape Yacht Club Owner Uses IP Ownership Rights to Open Restaurant". Hypebeast. Retrieved June 28, 2022.
- ^ "Bored and Hungry, el restaurante de comida rápida que utiliza NFT's de la colección Bored Ape Yacht Collection para su imagen". Entrepreneur (in Spanish). May 9, 2022. Retrieved June 28, 2022.
- ^ Contreras, Brian (June 24, 2022). "Inside the crypto restaurant after the crypto crash". Los Angeles Times. Retrieved June 28, 2022.
- ^ Henry, Joshua (June 26, 2022). "This Bored Ape Crypto Restaurant Has Stopped Accepting Crypto". TheGamer. Retrieved June 28, 2022.
- ^ Ravi, Reethu (June 28, 2022). "Bored & Hungry NFT Restaurant Still Accept Crypto Vs. 'Fake News'". NFT Evening. Retrieved June 28, 2022.