Betika
Betika is a sports betting platform with operations in Kenya, Tanzania, Ethiopia, DRC, Ghana, Nigeria, Mozambique, Zambia and Malawi. Betika has a number of products including Sportsbook Betting, Casino, Virtual Games and E-Sports Betting
 | |
| Type | Private |
|---|---|
| Industry | Lotteries and Gaming |
| Founded | 2016 |
| Headquarters | , Kenya |
Area served | Global |
| Products | Sports Betting, Casino, Virtuals, E-Sports Betting, |
| Services | Sports Betting |
| Total equity | Shop and Deliver Limited |
Number of employees | 500 |
| Parent | SHOP & DELIVER LIMITED |
| Website | https://www.betika.com/en-ke/ |
Ownership
Betika, is owned by Shop and Deliver Limited a company with Kenyan shareholders.
Sports involvement
Betika is the current sponsor for AFC Leopards and Kenya Police Football Clubs.
Betika has invested in promotion of the sporting culture and talent development among the youth through its initiative dubbed Betika Na Community. The initiative provides support to grassroot sports by providing kits, sports equipment and financial support to local teams in Kenya. The company through the Betika Na Community initiative has also facilitated professional sports tournaments in different counties and aims to reach all the 47 counties in the country. Local artists are given a platform to showcase their talents during the tournaments, giving them some income and exposure that they need to grow.[1] [2] [3]
References
- ^ "Betika unveils multi-million investment in the community to support grassroots sports, cultural and social activities". Nation Media Group. Retrieved 18 October 2019.
- ^ "Kenyan youth have something to smile about after Betika launches countrywide program aiming at encouraging sporting culture". Standard Digital. Retrieved 2 November 2019.
- ^ "KK Combined, Starlets crowned Kisii Betika na Community winners". People Daily. Retrieved 17 December 2019.