Anti-Hero (song)

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"Anti-Hero"
File:Taylor Swift - Anti-Hero.png
Single by Taylor Swift
from the album Midnights
ReleasedOctober 21, 2022
Studio
Genre
Length3:21
LabelRepublic
Songwriter(s)
Producer(s)
  • Taylor Swift
  • Jack Antonoff
Taylor Swift singles chronology
"The Joker and the Queen"
(2022) 		"Anti-Hero"
(2022)
Music video
"Anti-Hero" on YouTube

"Anti-Hero" is a song by American singer-songwriter Taylor Swift and the lead single from her tenth studio album, Midnights (2022). Written and produced by Swift and Jack Antonoff, "Anti-Hero" is a pop rock and synth-pop song driven by looped drums and retro synthesizers. Its lyrics discuss self-loathing, depression and anxiety. Made available for digital download on October 21, 2022, Republic Records serviced the song to the US hot adult contemporary radio on October 24, followed by contemporary hit radio on October 25.

The song was inspired by Swift's nightmares, and her issues with depersonalization and self-hatred, critiquing her shortcomings and societal pressures. Music critics acclaimed the song for its direct lyricism, catchy rhythm, synth-based instrumentation, and vocal tones, with Billboard ranking it as the best song on Midnights. An accompanying music video for the song, written and directed by Swift, premiered on October 21 as well. It depicts Swift's fears, insecurities, and eating disorder, using three different incarnations of her. The video also reenacts one of her nightmares about her legacy and last will, casting Mike Birbiglia, John Early and Mary Elizabeth Ellis as Swift's future family.

"Anti-Hero" broke the global and US records for the biggest opening-day streams for a song in Spotify history. It reached the top 10 of the official charts in 35 territories, peaking at number one in Australia, Canada, Indonesia, Ireland, Israel, Malaysia, New Zealand, the Philippines, Portugal, Singapore, the United Kingdom, as well as the United States where it marked Swift's ninth number-one single on the Billboard Hot 100 and made her the only soloist ever to debut five songs atop the chart. Ultimately, "Anti-Hero" topped the Billboard Global 200 as well.

Background

On August 28, 2022, Taylor Swift announced her tenth studio album, Midnights, set for release on October 21, 2022. The track-list was not immediately revealed.[2] Jack Antonoff, a longtime collaborator of Swift who had worked with her since her fifth studio album 1989 (2014), was confirmed as a producer on Midnights by a video posted to Swift's Instagram account on September 16, 2022, titled "The making of Midnights".[3] Beginning on September 21, 2022, Swift began unveiling the track-list in a randomized order through her short video series on TikTok, called Midnights Mayhem with Me. It consisted of 13 episodes,[4] with one song revealed in every episode.[5] Swift rolls a lottery cage containing 13 ping pong balls numbered from one to thirteen,[6] each representing a track of Midnights, and when a ball drops out, she disclosed the title of the corresponding track on the album, through a telephone.[7] In the sixth episode on October 3, 2022, Swift announced the title of the third track as "Anti-Hero".[8]

Lyrics and composition

I don't think I've delved this far into my insecurities in this detail before. I struggle a lot with the idea that my life has become unmanageably sized, and not to sound too dark, I struggle with the idea of not feeling like a person. [...] This song really is a real guided tour throughout all of the things I tend to hate about myself. We all hate things about ourselves. It's all of those aspects of the things we dislike and like about ourselves that we have to come to terms with if we're going to be this person. So, yeah, I like "Anti-Hero" a lot because I think it’s really honest.

— Swift talking about "Anti-Hero", Instagram[9]

Swift posted a video on Instagram, saying "Anti-Hero" is one of the favorite songs she has ever written. She said the song examines her mental insecurities in depth, detailing the things she hates about herself and her struggle with "not feeling like a person".[8]

"Anti-Hero" is a pop rock[10] and synth pop song[11] with influences of 1980s rock.[12] It is driven by a methodical drum loop and "simmering" synths.[11] Its lyrics see Swift self-criticize, calling herself "the problem" and expressing her insecurities, anxiety, and depression.[13] Melodically, the lyrics of the verses are "aloft and lilting" on one phrase and "near monotonic" the next.[14] In the bridge, she describes one of her nightmares, in which Swift's daughter-in-law murders Swift to inherit her money.[15] In the final chorus, Swift's vocals are characterized as "weary [...] dragging, sighed out", ending on a hissing vocal before reverting back to the upbeat chorus.[14] The lyrics also contain a reference to American sitcom series 30 Rock in the lyric "Sometimes I feel like everybody is a sexy baby, and I'm a monster on the hill",[16] which has been interpreted as a response to fetishism of physical features of young women and "feminine youth".[17]

Release and promotion

On October 16, Swift posted a short video on her social media that depicted an itinerary of the events scheduled for the album launch, entitled Midnights Manifest.[18] It specified a music video release for "Anti-Hero" the same day as the album.[19] Excerpts from the video were shown in a teaser trailer for the album's visuals during Amazon Prime Video's broadcast of Thursday Night Football on October 20.[20] Besides Swift, the cast of the song's music video—Mike Birbiglia, John Early, and Mary Elizabeth Ellis—also appeared in the trailer.[21] The schedule also mentioned a "#TSAntiHeroChallenge",[22] an internet challenge launched on October 21, right after the music video premiered, in collaboration with YouTube Shorts exclusively on the platform.[23]

Universal Music Group sent "Anti-Hero" to Italian radio stations on October 21, 2022.[24] The song was also released for digital download on Swift's website the same day.[25] Republic Records released it to the US hot adult contemporary radio on October 24,[26] and contemporary hit radio on October 25, as the lead single from Midnights.[27]

Critical reception

"Anti-Hero" received universal acclaim from music critics. Olivia Horn of Pitchfork said the song confronts Swift's flaws and fallibility, and described it as a blend of "the lacquered synth-pop of 1989, the neurotic image analysis of Reputation, the dense lyricism of Folklore and Evermore."[11] Brittany Spanos of Rolling Stone dubbed "Anti-Hero" an album standout, featuring a "Blank Space-level burn of both herself and her critics", and praised the "deliciously diabolical" bridge.[15] Music journalist Rob Sheffield said the song is "like Season Two of 'The Man' full of killer lines."[28] Lauren Jackson of The New Yorker appreciated the song's peppy production, "irreverent" chorus, rhyme scheme, and Swift's vocal cadence.[14]

Lindsay Zoladz of The New York Times called it an "infectious, playfully self-flagellating" song and praised its comment on fetishizing young women.[17] Chris Willman of Variety lauded the song's confessional lyrics, quirky mood, and "earworm" hook. He also wrote that Swift sounds "out of breath, as if she'd just had to rush through the door to make this random, bald admission" in the song's refrain, calling her "a master of tragicomic dramaturgy as a singer as well as a songwriter."[29] The Guardian critic Alexis Petridis stated "Anti-Hero" offers "a litany of small-hours self-loathing", but sensed "an appealing confidence" in Swift's approach—that she "no longer feels she has to compete on the same terms as her peers."[12]

Billboard journalist Jason Lipshutz ranked it as the best song on Midnights. He commended its "wondrously scathing self-examination", "sardonic masterstrokes", and Antonoff's "sleek, shiny" production.[10] Helen Brown of The Independent called “Anti-Hero” an excellent song, "which lyrically sends zinger after zinger bubbling up through the fuzz of distortion". Brown praised the "terrific, surreal imagery" used to portray the "unwieldiness" of Swift's stardom.[30] The Observer critic Kitty Empire picked "Anti-Hero" as one of the most "fascinating" tracks of the album, because of its "darkest self-flagellation".[31] Carl Wilson of Slate highlighted the lyrics, praising "the image of a touring superstar as an unrelatable monster" and Evermore-inspired "vignette" in the bridge about her future children. Wilson also admired Swift's "expanded" vocal tones, such as a "fantasy-European elevation reminiscent of Kate Bush" and "a very Yankee drawl".[32]

Music video

Release

The music video for "Anti-Hero", written and directed by Swift, premiered via her Vevo channel on YouTube at 08:00 EDT on October 21, eight hours after the song's and album's release.[33]

Synopsis

The video opens with Swift singing the first verse in a 1970s-style suburban home kitchen at night, briefly surrounded by ghosts in tablecloths. She opens the front door, revealing a second version of herself with her early-2010s appearance and a tour dance outfit, and they drink shots and sing the chorus together. The "current" version plays a blue guitar, while the "younger" version smashes a copy of it on the floor and criticizes the weight of the current version. A photograph of Swift's grandmother, Marjorie Finlay, is seen in the background during the bathroom scene.[34] A third, giant version of Swift crawls into a neighbor's dinner party during the second verse, whereupon a guest unsuccessfully tries to subdue her by shooting her in the shoulder with a bow and arrow. The giant version of Swift gives a shocked but unfazed look in response and glumly eats the guests' food alone. The dialogue portion of the video plays out during the bridge, which describes Swift's dream of her own funeral, attended by her sons Preston and Chad (Mike Birbiglia and John Early) and daughter-in-law Kimber (Mary Elizabeth Ellis), the latter of whom Chad implicates in the apparent murder of Swift, all while a fourth version of Swift is peeking from inside the coffin. The three attendees bicker over who their mother loved the most, learning that her last will and testament leaves them with 13 cents, bequeaths her assets to her cats, and does not contain any "secret encoded message" that means a larger inheritance. The video ends with the first two versions of Swift sitting on the rooftop and offering a bottle of wine to the giant version, who happily accepts.[35][36][37]

Reception

The music video received generally positive reviews from critics. However, a brief scene in the video alluding to Swift's struggles with eating disorder received mixed reactions from some social media users, who accused Swift of fatphobia. The scene depicts a depressed Swift stepping on a bathroom scale, which reads "fat", making the other, happier Swift shakes her head in disapproval. An op-ed from The Cut said the scene "reinforces the idea of being ‘fat’ as bad".[38] Several other social media users defended Swift. Op-eds from publications such as The Guardian,[39] The Independent[40] and The Telegraph,[41] and television shows like The View also sided with Swift, arguing that context is important, and given her history with eating disorder, she should not have to "sanitize" her trauma to make her art "digestible" for audiences. They highlighted that the point of "Anti-Hero" and its video is to illustrate "the warped workings of her brain back when she was in the throes of an eating disorder".[40][42] Nevertheless, the video was later edited to remove the specific shot of the scale.[43] The removal of the scene also sparked criticism. Maya Georgi of NBC News questioned why Swift has "once again, let criticism control her actions" and why "did she not stand by the critique she was making with this scene". Georgi also said that Swift was "boldly" demonstrating "the damage the rhetoric of valuing thinness and demonizing larger bodies has done to her", and that "it's not an easy thing to unlearn. I am still unlearning it. Thousands of people across the gender spectrum are still unlearning it."[44] Tomás Mier of Rolling Stone wrote Swift "had to water down her artistic expression and how she chose to portray her lived experience" and concluded, "Simply put: It's not that [Swift] thinks being fat is a bad thing, but that she was made to believe that it was."[45]

The casket in the funeral scene from the music video is a direct-to-consumer model purchased from a company called Titan Casket, based in Bellevue, Washington and Andover, Massachusetts. The casket received online attention.[46][47]

Commercial performance

Upon the release of Midnights, "Anti-Hero", an immediate success, earned over 17.4 million plays in its first 24 hours on Spotify globally, becoming the biggest opening day for a song in the platform's history.[48][49] The single debuted atop the Billboard Global 200 and Global Excl. US charts.[50]

In the United States, "Anti-Hero" debuted atop the Billboard Hot 100 as Swift's ninth number-one song in the country, with 59.7 million streams, 13,500 digital downloads sold, and an airplay audience of 32 million. Swift became the first artist to simultaneously occupy the top 10 spots of the Billboard Hot 100 chart; the first artist to debut atop the Hot 100 with solo songs five times,[note 1]; the female artist with the most top-10 entries (40), surpassing Madonna (38); the first artist to debut atop both the Billboard 200 and Hot 100 simultaneously as many as four times;[note 2] and the first artist to occupy the entire top-ten of the Hot 100, Streaming Songs, and Digital Songs charts simultaneously. "Anti-Hero" also debuted at number 13 on the Radio Songs chart, a personal best for Swift.[51]

In Australia, "Anti-Hero" charted at number one on both the ARIA Singles and Airplay charts.[52] It marked Swift's ninth number-one song in Australia. According to Universal Music Australia, "Anti-Hero" is the first song ever to debut atop the airplay chart.[53][54] It debuted atop New Zealand's singles chart as well.[48]

"Anti-Hero" marked Swift's second number-one single in the UK after "Look What You Made Me Do" (2017); both debuted atop the UK Singles Chart. Swift became the first woman since Miley Cyrus in 2013 (Bangerz and "Wrecking Ball") to simultaneously debut atop the albums and singles chart, following the number-one debut of Midnights as well.[55] The song debuted atop the Irish Singles Chart, marking her third chart-topper in Ireland.[56] It formed a Chart Double with Midnights' debut atop the Irish Albums Chart.[48]

In Germany, "Anti-Hero" scored Swift her first top-ten song on the Top 100 Songs chart since "Look What You Made Me Do", debuting at number eight.[57] The song broke the all-time records for the most streams for a song by an international artist in a week and day on Spotify Brazil and Canada.[48] It received a gold certification from Music Canada by within its first five days.[48]

Personnel

Credits adapted from Pitchfork.[1]

  • Taylor Swift – vocals, songwriter, producer
  • Jack Antonoff – songwriter, producer, recording, drums, programming, percussion, modular synth, Prophet-5, bass, acoustic guitars, Juno 6, Mellotron, Wurlitzer, background vocals
  • Serban Ghenea – mixer
  • Bryce Bordone – assistant mix engineer
  • Laura Sisk – recording
  • Megan Searl – assistant engineer
  • Jon Sher – assistant engineer
  • John Rooney – assistant engineer
  • Jon Gautier – recording for Bobby Hawk
  • Randy Merrill – mastering
  • Bobby Hawk – violin

Charts

Chart performance for "Anti-Hero"
Chart (2022) Peak
position
Argentina (Argentina Hot 100)[58] 40
Australia (ARIA)[59] 1
Austria (Ö3 Austria Top 40)[60] 7
Belgium (Ultratop 50 Flanders)[61] 3
Brazil (Billboard)[62] 8
Canada (Canadian Hot 100)[63] 1
Canada AC (Billboard)[64] 48
Canada CHR/Top 40 (Billboard)[65] 16
Canada Hot AC (Billboard)[66] 16
Croatia (Billboard)[67] 5
Czech Republic (Singles Digitál Top 100)[68] 8
Denmark (Tracklisten)[69] 7
Finland (Suomen virallinen lista)[70] 10
France (SNEP)[71] 32
Germany (Official German Charts)[72] 8
Global 200 (Billboard)[73] 1
Greece International (IFPI)[74] 2
Hong Kong (Billboard)[75] 6
Hungary (Stream Top 40)[76] 8
Iceland (Plötutíðindi)[77] 6
India (IMI)[78] 4
Indonesia (Billboard)[79] 1
Ireland (IRMA)[80] 1
Israel (Media Forest)[81] 1
Italy (FIMI)[82] 26
Japan (Japan Hot 100)[83] 34
Latvia (EHR)[84] 9
Lithuania (AGATA)[85] 5
Luxembourg (Billboard)[86] 6
Malaysia (Billboard)[87] 1
Netherlands (Dutch Top 40)[88] 23
Netherlands (Single Top 100)[89] 10
New Zealand (Recorded Music NZ)[90] 1
Norway (VG-lista)[91] 3
Philippines (Billboard)[92] 1
Portugal (AFP)[93] 2
Romania (Billboard)[94] 17
Singapore (RIAS)[95] 1
Slovakia (Singles Digitál Top 100)[96] 7
South Africa (Billboard)[97] 3
South Korea BGM (Circle)[98] 119
South Korea Download (Circle)[99] 69
Spain (PROMUSICAE)[100] 14
Sweden (Sverigetopplistan)[101] 5
Switzerland (Schweizer Hitparade)[102] 6
Taiwan (Billboard)[103] 5
UK Singles (OCC)[104] 1
US Billboard Hot 100[105] 1
US Adult Contemporary (Billboard)[106] 13
US Adult Top 40 (Billboard)[107] 11
US Dance/Mix Show Airplay (Billboard)[108] 39
US Mainstream Top 40 (Billboard)[109] 16

Release history

Release dates and formats for "Anti-Hero"
Region Date Format Version Label(s) Ref.
Italy October 21, 2022 Radio airplay Original Universal [24]
United States Digital download Republic [25]
October 24, 2022 Hot adult contemporary radio [26]
October 25, 2022 Contemporary hit radio [27]
November 3, 2022 Digital download Instrumental [110]

Footnote

  1. ^ After "Shake It Off" (2014), "Cardigan" (2020), "Willow" (2020), and "All Too Well (Taylor's Version)" (2021). Ariana Grande has debuted five songs atop the chart, but two of them—"Stuck With U" and "Rain on Me"—are collaborations.
  2. ^ Following Folklore and "Cardigan", Evermore and "Willow", and Red (Taylor's Version) and "All Too Well (Taylor's Version).[51]

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