Admiral (gambling)
| Industry | Gambling |
|---|---|
| Headquarters | UK |
Number of locations | UK and Europe |
| Parent | Novomatic |
| Website | https://www.admiralcasino.co.uk/en |
Admiral Casino is a brand that includes a licensed online casino in the UK, as well as a chain of more than 200 gambling venues in the UK operated by Luxury Leisure. Its online casino includes Slots, Jackpot Games, Roulette, Blackjack, Table Games and Live Casino. Admiral Casino and Luxury Leisure are owned by Greentube Alderney Limited, part of the Greentube group, which in turn is owned by Novomatic.
History
Admiral Casino was founded in 2014 (formerly Bell Fruit Casino). In 2018 the online platform Bell Fruit Casino was relaunched as admiralcasino.co.uk.
In September 2018 Admiral Casino partnered with Scientific Games and Net Entertainment. Then in 2019 a further partnership was agreed with the iGaming provider IGT. In October 2020 Admiral Casino announced it had partnered with Evolution Live Casino studios.[1]
In May 2021 another gaming supplier was added, Blueprint Gaming ltd - In March 2022 Admiral Casino announced a partnership with Pragmatic Play.[2]
Products
In December 2021, Casino Life Magazine reviewed Diamond Link Mighty Santa as one of the best online casino games with a Christmas theme, noting that Greentube has produced nearly 400 online products over 25 years.[3]
Technology
In order to comply with new rules introduced by the Gambling Commission, Admiral Casino use digital verification services from the consumer credit and fraud-protection company TransUnion. This allows digital gambling operators to complete age and identity checks.
Admiral Casino integrated the UK online self-exclusion[4] system Gamstop.
In 2020 Admiral Casino rolled out Neccton’s Responsible Gambling solution “Mentor”,[5] this tool records and reviews large volumes of player statistical data in order to identify problematic gambling behaviour.
Licenses and accreditation
Admiral Casino is licensed to operate a remote gaming business in the United Kingdom from the UK Gambling Commission. Admiral Casino is licensed[6] and regulated by the Alderney Gambling Control Commission (AGCC) (GCB).
Planning applications
In 2022, an application submitted by Luxury Leisure to open a new 24-hour New Admiral Casino on the Lincoln High Street was denied by the planning department of the City of Lincoln Council.[7] Luxury Leisure also applied to extend the hours for Admiral Casino on North Road, Durham, to operate 24 hours a day, where it has previously been restricted to opening from 9am to 10pm.[8]
In 2021, Admiral Casino applied to move into the premises of a closed betting shop in Pontefract, and convert it into a slot machine venue.[9] At the time, the Yorkshire Evening Post noted that the Admiral had already taken over a former William Hill shop in Wakefield, and that it was also operating in Castleford town centre.[9]
In 2018, Luxury Leisure applied to move into the ground floor and first floor of the old Nationwide building on Lever Street in Piccadilly Gardens, Manchester.[10]
Sanctions
In December 2021, Greentube Alderney limited received a regulatory sanction[11] from the UK Gambling Commission after a regulatory review found failings in Greentube’s processes which were aimed at preventing money laundering and protecting vulnerable people. Greentube Alderney agreed a £685,000 settlement in lieu of a financial penalty, which will be directed towards delivering the National Strategy to Reduce Gambling Harms.
References
- ^ "Evolution to power Live Casino services for Greentube". 13 August 2019.
- ^ "Pragmatic Play Set to Supply Slots Offer to Admiral Casino". 7 March 2022.
- ^ "The Most Entertaining Christmas-Themed Slots in 2021". Casino Life Magazine. December 2021. Retrieved 2022-10-18.
- ^ "Stricter ID checks aim to prevent UK gamblers cheating system". TheGuardian.com. 13 January 2019.
- ^ "Greentube Adds Neccton's Mentor to Boost Consumer Protection". 14 October 2020.
- ^ "Greentube Alderney Limited - Licence summary".
- ^ "24-HOUR GAMING CENTRE REFUSED: COUNCIL PUTS A HALT TO PLAN FOR SLOT MACHINES WITH BUSINESSES FEARING UNACCEPTABLE LEVELS OF DISTURBANCE AND ANTI-SOCIAL BEHAVIOUR". Lincolnshire Echo. 1 September 2022. Retrieved 2022-10-18 – via ProQuest.
- ^ Lightfoot, Gareth (26 August 2022). "County Durham casino wants to open 24 hours a day". The Northern Echo. Retrieved 2022-10-18.
- ^ a b "Plans for slot machine venue in town centre are submitted by casino firm". Yorkshire Evening Post. Leeds. 3 May 2021. Retrieved 2022-10-18 – via ProQuest.
- ^ Williams, Jennifer (23 June 2018). "Arcade owners in plan to move from Piccadilly Gardens: LEISURE FIRM EYES FORMER BUILDING SOCIETY AS NEW BASE IN CITY CENTRE". Manchester Evening News. Retrieved 2022-10-18 – via ProQuest.
- ^ "Greentube Alderney Limited Public statement".
External links
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