Star Maa Movies

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Star Maa Movies
File:StarMaaMoviesLogo.jpg
CountryIndia
Broadcast areaIndia
NetworkDisney Star
HeadquartersHyderabad, India
Programming
Language(s)Telugu
Ownership
OwnerThe Walt Disney Company (India)
Sister channelsStar Maa
Star Maa Gold
Star Maa Music
History
LaunchedFeb 4, 2011; 13 years ago (Feb 4, 2011)
Former names
  • Maa Movies (2011-2017)
  • Star Maa Movies (2017-present)

Star Maa Movies (formerly Maa Movies) is an Indian Telugu-language pay television channel that broadcasts movies. The channel is owned by Disney Star, a subsidiary of The Walt Disney Company India. As of June 2017, the channel has a library of over 800 movie titles.[1] It also airs sports events including the Indian Premier League (IPL) and Indian Super League (ISL).

The channel was launched as Maa Movies by Maa Television Network on 4 February 2011.[2] In February 2015, Star India acquired broadcast business of Maa Television Network for an estimated price of ₹2,000–2,500 crore.[3][4] In June 2017, the channel was rebranded as Star Maa Movies.[5][1] The HD version of the channel, Star Maa Movies HD, was also launched at the same time.[6]

History

Penmetsa Murali Krishnam Raju founded MAA Television Network in 2001 as a corporate entity.[7] Its flagship TV channel, MAA TV was launched in April 2002.[8][9]

On 4 February 2011, Maa TV Network launched two new channels, Maa Movies and Maa Junior with content focused on movies and children respectively.[2][10] Coinciding with the occasion, film actor Ram Charan was inducted as a Director on the board of the company.[10]

In February 2015, Star India acquired broadcast business of Maa Television Network for an estimated price of ₹2,000–2,500 crore.[3][4] In June 2017, Maa Movies was rebranded as Star Maa Movies.[6][5][1] The HD version of the channel, Star Maa Movies HD, was also launched at the same time.[6] As of June 2017, the channel has a library of over 800 movie titles.[1]

References

  1. ^ a b c d "Maa channels add a Star to their names to become Star Maa cluster". Best Media Info. 28 June 2017. Retrieved 22 October 2022.
  2. ^ a b "Maa TV launches two new channels". The Hindu. 5 February 2011. ISSN 0971-751X. Archived from the original on 17 August 2019. Retrieved 22 October 2022.
  3. ^ a b Sukumar, C. R.; Raghavendra, Nandini (12 February 2015). "Star India agrees to buy largest Telugu entertainment channel Maa TV". The Economic Times. Retrieved 20 October 2022.
  4. ^ a b "STAR India acquires MAA TV's broadcast business for Rs 2.5k cr". Business Standard India. 12 February 2015.
  5. ^ a b "Star Maa, launched fresh identity of network channels with New Logo, Positioning and Programs". MediaNews4U. 27 June 2017. Retrieved 22 October 2022.
  6. ^ a b c "Star Maa, launched fresh identity of network channels with New Logo, Positioning and Programs". Disney Star. 25 June 2017. Retrieved 22 October 2022.
  7. ^ Prasanna, Sai (24 January 2012). "MAA TV to launch Telugu GEC on January 25". Exchange4media. Retrieved 20 October 2022.
  8. ^ "MAA TV to celebrate one year with news channel". Indiantelevision.com. 9 April 2003. Retrieved 20 October 2022.
  9. ^ Singh, Dr Paramveer (5 August 2021). Indian Silver Screen. K.K. Publications. p. 114.
  10. ^ a b "MAA Juniors and MAA Movies channels launch". Idlebrain.com. 4 February 2011. Retrieved 22 October 2022.


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