Motor Trend Group

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Motor Trend Group, LLC
Formerly
  • Source Interlink Media (2007–2014)
  • TEN: The Enthusiast Network (2014–2018)
TypeSubsidiary
IndustryMass media
Founded2007
Headquarters
New York City, New York
,
United States
Products
OwnerWarner Bros. Discovery
Websitewww.motortrendgroup.com

Motor Trend Group, LLC, formerly known as Source Interlink Media and TEN: The Enthusiast Network, is a media company that specializes in enthusiast brands, such as Motor Trend, Hot Rod, and Roadkill. Headquartered in New York City, it is a subsidiary of Warner Bros. Discovery.[1]

Media and events

The company's network of brands includes more than 60 publications, 100 websites, Motor Trend's Video on Demand channel, branded and licensed products, live events and competitions, as well as TV and radio programs. TEN's total audience is 158 million.[2]

In 2013, the company signed a deal with the Bonnier Corporation, where they sold Dirt Rider, Motorcyclist, Sport Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper, and ATV Rider, and they bought Sound + Vision and the TransWorld franchise.

In 2015, NBC Sports shuttered its action sports division, and sold the Dew Tour to TEN.[3] On August 17 of that same year, TEN launched its subscription video on demand service Motor Trend OnDemand, which was the first SVOD service aimed at automotive enthusiasts.[4] TEN CEO Scott Dickey described this community as "underserved and starved for premium video content" while positioning the SVOD service as "The Netflix for Gearheads."[5]

On August 3, 2017, Discovery Communications announced it would acquire a majority stake in TEN, and contribute its automotive-oriented cable network Velocity into the company. The venture's goals is to create a larger, multi-platform presence for the company's brands, with a particular emphasis on direct-to-consumer streaming products. On April 10, 2018, it was announced that the company had been renamed Motor Trend Group effective immediately, and that Velocity would be rebranded under the Motor Trend name later in the year.[6][7][8][9]

In 2017, TEN sold the AMA EnduroCross Championship to the Bonnier Motorcycle Group.[10] TEN also sold Baseball America and Slam.[11]

In March 2018, TEN sold Sound & Vision and Stereophile, along with related magazines and websites, to AVTech Media Ltd.[12] In February 2019, TEN sold its adventure sports portfolio to American Media.[13]

In December 2019, the company announced that 19 of the 22 magazines published by the company would be discontinued that month, including Automobile.[14]

Titles

Video on demand & broadcasting

Former titles

December 2019 discontinuations

Merchandise

  • And1 Advertising

See also

References

  1. ^ "MotorTrend Privacy Policy". Retrieved 2022-05-01. We are Motor Trend Group, LLC., registered in the United States of America with company number 6453648 whose registered office is at 230 Park Avenue South New York, NY 10003, United States of America (“MTG”). MTG is a subsidiary of Discovery, Inc., which now became Warner Bros. Discovery, Inc.
  2. ^ "TEN: The Enthusiast Network". TEN: The Enthusiast Network. Retrieved 2016-05-09.
  3. ^ "New ownership gives Dew Tour some pop". Sports Business Journal. Retrieved 2018-04-20.
  4. ^ "TEN Officially Launches Groundbreaking Motor Trend OnDemand SVOD Service". www.motortrendgroup.com.
  5. ^ "TEN Officially Launches Groundbreaking Motor Trend OnDemand SVOD Service - Motor Trend Group". www.motortrendgroup.com. Archived from the original on 2018-07-10.
  6. ^ Evans, Greg (August 3, 2017). "Discovery Communications Partners With TEN Network For Auto Portfolio". Deadline. Retrieved September 18, 2017.
  7. ^ Petski, Denise (2018-04-10). "Discovery Rebrands Velocity As Motor Trend Network". Deadline. Retrieved 2018-04-20.
  8. ^ Littleton, Cynthia (2018-04-10). "Discovery Rebrands Velocity as Motor Trend Network (EXCLUSIVE)". Variety. Retrieved 2018-04-20.
  9. ^ "Discovery Launches 'Motor Trend On Demand' in UK on Amazon Channels". Multichannel. Retrieved 2018-04-20.
  10. ^ "Bonnier Motorcycle Group To Take Over Ownership of EnduroCross Series". Cycle World. Retrieved 2020-09-09.
  11. ^ "Baseball America Sold | SGB Online". 14 February 2017. Retrieved 2019-03-14.
  12. ^ "AVTech Media Ltd (UK) Acquires Home Tech Network From Ten Publishing Media". Stereophile.com. 2018-03-22. Retrieved 2018-07-08.
  13. ^ "American Media Acquires TEN's Adventure Sports Magazines". Folio. 2019-02-05. Retrieved 2019-03-14.
  14. ^ "MotorTrend publisher TEN Publishing discontinuing 19 automotive magazines". 9 December 2019.
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