Sea-Doo
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Product type | Personal watercraft |
---|---|
Produced by | Bombardier Recreational Products |
Country | Canada |
Introduced | 1968 |
Related brands | Sea-Doo XP |
Markets | Worldwide |
Website | www |
Sea-Doo is a Canadian brand of personal watercraft (PWC) and boats manufactured by Bombardier Recreational Products (BRP).[1][2] All Sea-Doo models are driven by an impeller-driven waterjet.[3][4] All Sea-Doo PWC models are currently produced at BRP's plants in Querétaro and Juárez, Mexico. Its Rotax engines are produced at BRP's plant in Gunskirchen, Austria.[5] In 2016, Sea-Doo had a 45.8% share of the PWC market.[6]
History
![](https://upload.wikimedia.org/wikipedia/commons/thumb/c/c5/SeaDoo_XP_Generation_1.jpg/300px-SeaDoo_XP_Generation_1.jpg)
Bombardier introduced its first personal watercraft in 1968, called the Bombardier Sea-Doo. It was designed and mentored by Clayton Jacobson II, who would later develop the more successful Kawasaki Jet Ski watercraft.[7] Also heavily involved was Bombardier's Laurent Beaudoin, who was interested in expanding the success of the Ski-Doo snowmobile to the PWC market. Advertised as the "Jet-powered Aqua Scooter",[8] the original yellow Sea-Doo was 5 feet wide and 7.5 feet long, somewhat resembling a flying saucer. In 1968, it was powered by an air-cooled, 320cc engine with a top speed of 25 mph. Following complaints of overheating and inefficiency, it was replaced in 1969 with a water-cooled 367cc engine.[9] There were common complaints about discomfort from its flat seat and minimally-padded Ski-Doo supplied stainless steel handlebars. After only two years on the market, it was discontinued.[10]
The Sea-Doo was re-introduced in 1988 as its own brand under Bombardier. By 1995, annual sales for the Sea-Doo reached over 100,000 units, signaling a turnaround in the company's declining sales.[1] By 1997 the company had $212 million in sales, recapturing over half of the PWC market.[1][11][12] In 2022, during the Russian invasion of Ukraine, Sea-Doo personal watercraft converted into explosive unmanned surface vehicles were used to attack Russian naval vessels at the Sevastopol Naval Base.[13]
Models
There are five categories of Sea-Doo models: Recreation, Tow Sports, Touring, Sport Fishing, and Performance.[14]
The Sea-Doo jet-powered sport boats included a four-seater Sportster 150 with 155 hp or 215 hp, a four-seater Speedster 150 with 255 hp, and a seven-seater Speedster 200 with 310 hp, and a Speedster 230 with space for up to twelve persons. The Wake 200 model was made for wakeboarding and two Challenger models were less sporty and more luxurious: a smaller Challenger 180 and a larger Challenger 210. In 2012, BRP discontinued sport boat production citing a decline in global sales in the marine industry. This meant the loss of 350 jobs, including most of those at a plant in Benton, Illinois.[15]
The Sea-Doo Spark which was released in 2014 was aimed to attract new buyers to the decreasing PWC market. This model was in development for eight years and was code-named CAFE (clean, affordable, fun, and easy to use).[16] It used a unique polytec hull and deck structure to cut costs and weight. The Spark quickly became the best-selling Sea-Doo model.[17]
In August 2021 they released a Pontoon boat style boat called the Switch.[18]
See also
- Sea-Doo XP
- Sea-Doo Hydrocross (PlayStation video-game)
- Ski-Doo (snowmobile)
References
- ^ a b c Larry MacDonald (26 November 2012). The Bombardier Story: From Snowmobiles to Global Transportation Powerhouse. John Wiley & Sons. pp. 233–. ISBN 978-1-118-48501-9.
- ^ Hearst Magazines (April 1990). "Popular Mechanics". Popular Mechanics Magazine. Hearst Magazines: 61–. ISSN 0032-4558.
- ^ Hearst Magazines (August 1968). "Popular Mechanics". Popular Mechanics Magazine. Hearst Magazines: 91–. ISSN 0032-4558.
- ^ "Personal water craft (PWC) companies market share in the United States from 2012 to 2016*". Statistica.
- ^ "Facilities". BRP. Retrieved 2019-02-19.
- ^ "Personal water craft (PWC) companies market share in the United States from 2012 to 2016*". Statistica.
- ^ Hemmel, Jeff (8 January 2016). "PWC History: The Evolution of Personal Watercraft". Boating Magazine.
- ^ "About BRP: Heritage". Bombardier Recreational Products.
- ^ Shaw, Kevin (2016-07-21). "COULD THIS 1970 SEA-DOO 372 BE THE ULTIMATE BARN FIND?". The Watercraft Journal.
- ^ Johnson, Joel. "INSIGHT: The birth and rebirth of Sea-Doo". Parker Yamaha.
- ^ Yachting. December 1997. pp. 76–. ISSN 0043-9940.
- ^ Kevin K. Boeh; Paul W. Beamish (2007). Mergers and Acquisitions: Text and Cases. SAGE. pp. 408–. ISBN 978-1-4129-4104-4.
- ^ Sutton, H. I. (31 October 2022). "Moscow Cancels Black Sea Grain Deal After Large-Scale Drone Attack on Russian Warships". USNI News. Retrieved 1 November 2022.
- ^ "SeaDoo Model Reference History". Jetskiplus.com. Retrieved 31 July 2020.
- ^ Plueddeman, Chris (2012-09-14). "BRP to Shut Down Sea-Doo Sport Boat Line". Boats.com.
- ^ Macdonald, Sean (2013-09-18). "Sea-Doo Spark Review: Rides Like a Sport Bike". Ride Apart.
- ^ Quandt, Adam (1 May 2018). "Personal watercraft sales continue market climb". Boating Industry.
- ^ "Sea-Doo 'Switch' Headed to Dealers". 30 March 2022.
External links
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