Positivo Tecnologia
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Positivo | |
Formerly | Positivo Informática S.A. (1989–2017) |
Type | Public |
B3: POSI3 | |
Industry | |
Founded | May 1989 |
Founder | Oriovisto Guimarães |
Headquarters | , |
Key people | Hélio Bruck Rotenberg (CEO) |
Brands | |
Revenue | ![]() |
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Number of employees | 2,090 (2017) |
Parent | Grupo Positivo |
Subsidiaries |
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Website | www |
Footnotes / references [1][2][3][4] |
Positivo Tecnologia started in 1989 under the name Positivo Informatica until 2017.[5] It is a Brazilian technology company headquartered in Curitiba, Paraná. It is the Information Technology division of Brazilian holding organization Grupo Positivo.[6]
Nowadays, the product portfolio includes smartphones, laptops, computer servers, tablets, payment solutions, gadgets for smart homes[7] and offices, electronic ballots, set-top box for Brazilian digital television and educational software used in more than 40 countries. The company also serves as an OEM/ODM/EMS.
It is listed on the Novo Mercado of B3.
Market
- 16.1% total PC sales (2009)
- 24.7% official market sales (2009)
- 29.9% retail market share[8]
Target market
Target market segmentation is based on families with a low monthly budget and their need to buy a personal computer. The low-cost configurations combined with long-term financing allowed the company to build a national coverage and distribution model in 2004, selling the products in major retail companies throughout Brazil.[9] These are designed to serve both as a TV and a personal computer.
Positivo Tecnologia has diversified contracts with the Brazilian government for electronic ballots[10] to reduce its dependence on computer sales and variations in the economy.
Products/Services
According to Grupo Positivo, Positivo Tecnologia:
- Manufactures microcomputers.
- Manufactures mobile phones, including smartphones.
- Develops education software.
- Runs education portals.
- Provides teacher training and educational and technical support for Grupo Positivo partner schools.
References
- ^ "Positivo Tecnologia SA". Financial Times. Retrieved 20 May 2018.
- ^ "Positivo sai de lucro para prejuízo de R$ 1,3 milhão no 4º trimestre" (in Portuguese). Valor Econômico. 14 March 2018. Retrieved 20 May 2018.
- ^ "History and Corporate Profile". Investor Relations. Positivo Tecnologia. Retrieved 20 May 2018.[permanent dead link]
- ^ Douglas Ciriaco (15 May 2018). "Positivo se torna representante oficial da Anker no Brasil" (in Portuguese). TecMundo. Retrieved 20 May 2018.
- ^ Jéssica Sant’Ana (10 April 2017). "Positivo Informática muda de nome para dar ênfase à tecnologia" (in Portuguese). Gazeta do Povo. Retrieved 16 May 2018.
- ^ See Grupo Positivo website Archived 2011-07-06 at the Wayback Machine
- ^ "Produtos inteligentes Positivo". www.tecmundo.com.br (in Brazilian Portuguese). Retrieved 2022-01-30.
- ^ Company History & Corporate Profile
- ^ Reuter's, "Brazil's Positivo bets on booming computer sales," May 23, 2007 [1]
- ^ "Com urna eletrônica, Positivo quer deixar de ser 'refém' do varejo de PCs". Terra (in Brazilian Portuguese). Retrieved 2022-01-30.
- CS1 Portuguese-language sources (pt)
- All articles with dead external links
- Articles with dead external links from May 2020
- Articles with permanently dead external links
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- CS1 Brazilian Portuguese-language sources (pt-br)
- Articles with a promotional tone from January 2019
- All articles with a promotional tone
- Companies based in Curitiba
- Companies established in 1989
- Computer hardware companies
- Software companies of Brazil
- Electronics companies of Brazil
- Companies listed on B3 (stock exchange)
- Brazilian brands
- Mobile phone manufacturers
- Mobile phone companies of Brazil