Publicis New York
| File:Publicis New York logo.png | |
| Formerly | Publicis Kaplan Thaler |
|---|---|
| Industry | Advertising agency |
| Founded | 1997 |
| Headquarters | |
Key people | Carla Serrano(CEO) Erica Roberts(CCO) Mick McCabe(CSO) |
| Products | Digital Marketing such as web development social media mobile online advertising |
| Website | www |
Publicis New York (formerly Publicis Kaplan Thaler) is an American advertising agency based in New York City.[1] The agency created the Aflac duck,[2] Herbal Essences Totally Organic Experience,[3] Continental Airlines “Work Hard. Fly Right.", and Swiffer Sweeper campaigns.[4]
History
On July 12, 2012, Publicis Kaplan Thaler was formed in the merger of Publicis Worldwide's Publicis New York and Publicis Groupe's Kaplan Thaler Group. The combined New York-based entity, with over 650 employees, became the U.S. flagship agency within the Publicis Worldwide network of over 200 offices in 82 countries.[citation needed]
On June 30, 2015, Publicis Kaplan Thaler shortened its name to Publicis New York and officially put the PKT name and KTG agency to rest.[citation needed] The Publicis agency would renovate KTG's original 3 floors at 1675 Broadway and expand to other floors, replacing the brightly colored walls, carpet and Lego wall with a sea of red carpet squares and open office workspaces. The space has been expanded to 8 floors of open-seating in the Activity-Based Working framework, designed by the award-winning Clive Wilkinson.[5] The space won in the Large Office category for Interior Design's awards in 2018.[6]
Works
Publicis New York's capabilities are digital marketing—such as web development,[7] social media, mobile, and online advertising—direct response, television, print, radio, and out of home.[citation needed] The agency created the Aflac duck,[2] Herbal Essences Totally Organic Experience,[3] Continental Airlines “Work Hard. Fly Right.", and Swiffer Sweeper campaigns.[4]
Acquired entities
Kaplan Thaler Group
The Kaplan Thaler Group was founded in 1997.[8]
Publications
Previous CEO and Chief Creative Officer, Linda Kaplan Thaler and President Robin Koval are the authors of three books:[9]
- BANG! Getting Your Message Heard in a Noisy World (Random House, 2003)
- THE POWER OF NICE: How to Conquer the Business World with Kindness (Random House, 2006)
- THE POWER OF SMALL: Why Little Things Make All the Difference (Doubleday, 2009)
References
- ^ Auletta, Ken (21 March 2005). "Annals of Communications: The New Pitch". The New Yorker. Archived from the original on 2013-10-29. Retrieved 2013-10-25.
- ^ a b "Aflac Duck's Paddle to Stardom: Creativity on the Cheap - WSJ.com". Wall Street Journal. Online.wsj.com. 31 July 2004. Archived from the original on 2019-01-16. Retrieved 2021-11-29.
- ^ a b "QA with Linda Kaplan Thaler and Robin Koval". Fast Company. 2007-12-20. Archived from the original on 2012-07-31. Retrieved 2013-10-25.
- ^ a b Wong, Elaine (2009-10-09). "Why 'Freshness' Is Wendy's New Marketing Ingredient | Adweek". Brandweek.com. Archived from the original on 2010-01-23. Retrieved 2013-10-25.
- ^ "The New Publicis Office in New York by Clive Wilkinson Has No Assigned Desks". Archived from the original on 2020-10-31. Retrieved 2021-11-29.
- ^ "Interior Awards 2018". Archived from the original on 2021-11-29. Retrieved 2021-11-29.
- ^ "2010 | The Webby Awards Gallery + Archive". Webbyawards.com. Archived from the original on 2010-04-21. Retrieved 2013-10-25.
- ^ Elliott, Stuart (1999-05-25). "THE MEDIA BUSINESS: ADVERTISING; The extremely creative Kaplan Thaler Group agrees to be acquired by MacManus Group". The New York Times. ISSN 0362-4331. Archived from the original on 2021-11-23. Retrieved 2021-11-24.
- ^ "Try Being Nice - Newsweek and the Daily Beast". Archived from the original on 2021-11-29. Retrieved 2021-11-29.
External links
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