Hololive Production

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Hololive Production
Native name
ホロライブプロダクション
IndustryVirtual YouTuber agency
Brands
  • Hololive (JP, ID, EN)
  • Holostars
OwnerCover Corporation
Website
Cover Corporation
Native name
カバー株式会社
TypeKabushiki-gaisha
Industry
Founded13 June 2016; 8 years ago (2016-06-13)
FounderMotoaki Tanigo
Headquarters
Chūō, Tokyo
,
Japan
Key people
¥168 million[1] (Q4 2019)
Total assets¥725 million[1] (Q4 2019)
Number of employees
300 (June 2022)[2]
Websitecover-corp.com

Hololive Production (Japanese: ホロライブプロダクション) is a virtual YouTuber agency owned by Japanese tech entertainment company Cover Corporation. In addition to acting as a multi-channel network, Hololive Production also handles merchandising especially in music production and concert organization. As of April 2022, the agency manages 68 VTubers between four regional branches totalling over 43 million subscribers, including several of the most subscribed VTubers on YouTube.

The name "Hololive" was initially used for Cover's 3D stream distribution app, launched in December 2017, and later its female VTuber agency, whose first generation debuted from May to June 2018. In December 2019, Hololive was merged with Cover's male Holostars agency and INoNaKa music label under the unified "Hololive Production" brand.

History

2016–19: Beginnings and growth

See caption
Cover's logo from 2016 to 2019

Cover Corporation (カバー株式会社, Kabā Kabushiki-gaisha) was founded on 13 June 2016 by Motoaki "Yagoo" Tanigo,[a] an entrepreneur who had developed video game characters in collaboration with Sanrio at the content company Imagineer and founded various startup companies.[3][4] Cover at first focused on augmented (AR) and virtual reality (VR) software,[3] and received funding from incubator firms Tokyo VR Startups[5] and Recruit.[6]

At the end of March 2017, the company showcased a tech demo for a program enabling real-time avatar motion capture and interactive, two-way live streaming.[5] According to Tanigo, the idea for a "virtual idol" agency was inspired by other virtual characters, such as Hatsune Miku.[3] Kizuna AI, who began the virtual YouTuber trend in 2016, was another likely inspiration.[7]

Cover debuted Tokino Sora (ときのそら), the first VTuber using the company's avatar capture software, on 7 September 2017.[8] On 21 December, the company released hololive, a smartphone app for iOS and Android enabling users to view virtual character live streams using AR camera technology.[9] On 5 April 2018, Cover removed the application's AR features and changed it into a tool for mapping a user's facial movements onto animated avatars in real-time.[10] This update enabled at-home auditions using the iPhone X.[11] The first generation of Hololive VTubers debuted from May to June 2018, and a second generation followed in August and September. Hololive Gamers, a group specializing in let's plays, debuted in December 2018 and April 2019.

On 8 January 2019, Hololive announced that it had signed a contract with the Chinese video platform Bilibili, under which it would open 15 channels on the platform and simultaneously stream there and on YouTube. It would also begin collaborating with Chinese-speaking volunteers to translate Hololive videos, and start releasing original content for the Chinese market.[12] On 17 May, Cover opened permanent talent auditions in China and Japan.[13]

On 19 May, Cover formed an in-house music label, INoNaKa (INNK) Music, from AZKi and former independent VTuber Hoshimachi Suisei.[14] The 1st generation of Holostars, a new all-male VTuber agency,[15] began debuting in June 2019, followed by more in September and October of the same year. A 2nd generation of Holostars talents debuted in December 2019,[16] and a 3rd generation would later debut in May 2020.[17] A 3rd generation of Hololive, "Hololive Fantasy", debuted from July to August 2019. A 1st generation of Hololive China, a Chinese-speaking branch active on Bilibili, debuted from September 2019 to January 2020. A 2nd generation of Hololive China later debuted in April 2020.[18]

On 2 December 2019, Cover consolidated its Hololive, INNK Music, and Holostars agencies under a unified brand named Hololive Production; the three entities continued to operate under their respective management teams.[19] On the same day, Hoshimachi Suisei transferred to Hololive from INNK, leaving AZKi as the label's only member.[20] A 4th generation of the original Hololive branch debuted late December 2019 and early January 2020.[21]

2020–present: Expansion

File:Hololive 1st fes Nonstop Story poster.png
Promotional artwork for the "Nonstop Story" concert featuring all VTubers of Hololive Japan up to Generation 3

On 24 January 2020, Cover held "hololive 1st fes. Nonstop Story", a concert at the Toyosu Pit in Kōtō, Tokyo, with AZKi and all 22 pre–4th generation Hololive members.[22] "Nonstop Story" was attended by 3000 people on site with "tens of thousands" more tuning in via livestream. On 21 and 22 December 2020, Cover held "hololive 2nd fes. Beyond the Stage", a two-day pay-per-view livestream follow-up to "Nonstop Story", featuring the same cast as well as the 4th generation members as an opening act, as a collaboration with the Japanese entertainment company Bushiroad.[23] At the concert's end, Cover announced Hololive's first original-only concert, titled "Hololive Idol Project 1st Live 'Bloom,'", which was held on 17 February 2021 at Tokyo Garden Theatre (in-person viewing was later cancelled).[24][25]

At the end of the concert, Cover announced a multimedia project entitled Hololive Alternative, releasing a promotional video.[26] On 8 August 2021, Hololive announced its horror project titled "Hololive ERROR" with a live-action teaser featuring Tokino Sora.[27] The project was revealed to be a horror game featuring Hololive members playing as in-game NPCs.[28] The game was released for free on 7 January 2022 in Japanese.[29]

A new branch of Hololive composed of Indonesian-speaking VTubers, named Hololive Indonesia, debuted its first generation in April 2020;[30] a 2nd generation of the branch later debuted in December 2020;[31] A 3rd generation of the branch debuted in March 2022.[32] A 5th generation of the main Hololive branch debuted in August 2020.[33] A new English-language Hololive branch, Hololive English, debuted in September 2020.[34] IRyS, an English-language "VSinger", debuted as part of "Project: Hope" on 11 July 2021.[35][36] Hololive Council, a 2nd English-language Vtubers, debuted on 22 August 2021.[37][38] The 6th generation of the main Hololive branch debuted in late November 2021.[39]

On the 29 December 2021, Cover announced the transfer of AZKi from INNK into the main Hololive branch. As part of the transfer process, INNK would be dissolved and its founder Tsuranimizu would step down from the position of AZKi's manager. The process was completed in April 2022.[40]

On 24 February 2022, Cover Corporation announced the termination of their contract with Hololive Generation 3's Uruha Rushia, citing violations of her contract that "caused the company to take reputational damage".[41] At the moment of her termination, Uruha Rushia was the highest superchat earner on YouTube and within Hololive Production, the second to hold these titles after Kiryu Coco who retired in 2021.[42]

On 12 July 2022, Cover announced that Hololive English member Tsukumo Sana would graduate at the end of the month.[43]

On 18 July 2022, Cover revealed their first English-speaking male group, Holostars English Tempus who were set to debut at the end of the same week.[44]

Taiwan controversy and suspensions

Further information: Political status of Taiwan

In September 2020, Kiryu Coco and Akai Haato each mentioned Taiwan on-stream while discussing YouTube channel analytics, which then listed Taiwan as a country in the Japanese interface.[7][45][46][47] Their comments sparked outrage among viewers in mainland China, and were followed by a statement from Cover in Japanese, English, and Chinese on 27 September.[48] In it, the company faulted the talents for "making statements insensitive to certain nationalities" and for "divulging confidential YouTube channel analytics information". Each received a three-week suspension from all activities.

In a separate Chinese-only statement posted earlier on Bilibili, Cover had stated that Coco and Haato's comments did not reflect its policy on China,[45] and reaffirmed its support for the One-China policy and its commitment to doing business in the country.[49][50] Three days later, the company released another statement addressing the discrepancies between the messages, stating that the Bilibili statement was released "due to the desire to adapt it to the needs of the audience".[51] Cover apologized for confusion it had caused, and announced changes in its procedure for releasing regional statements and the formation of a committee to prevent similar incidents.[7][52] On 19 October, both resumed their streaming activities, as scheduled.[53][54]

After a "rush of harassment, reports, and apparent boycotting on Bilibili",[7] all six members of Hololive China retired on different dates in late 2020.[55]

Business

Along with its major competitor Nijisanji, a VTuber agency owned by Anycolor, Inc., Hololive Production dominates the corporate VTuber market as of 2022. By "harness[ing] the entertainment value of both streaming and J-pop idol groups", Cover operates at a scale not possible for independent VTubers, and has used its funding to create merchandise, produce music, and host live 3D events.[7] As of 2021, Cover has held three major funding rounds:[56]

Many Hololive streamers work full-time, while others stream as a side job.[7] According to data collection site Playboard, the all-time top Super Chat earners in history are channels run by Hololive talents: Uruha Rushia, Kiryu Coco, Usada Pekora and Houshou Marine. Other talents featured in the all-time top 10 include Minato Aqua, Amane Kanata and Yukihana Lamy.[57]

By September 2020, Hololive channels had more than 10 million combined subscribers on YouTube, and 10 million additional combined subscribers on Chinese platform Bilibili.[3] As of November 2021, the agency has accumulated over 50 million subscribers across its 50+ channels on YouTube.[58] On 22 October, English VTuber Gawr Gura became the first Hololive member to reach 1 million YouTube subscribers;[59] on 17 January 2021, she became the first Hololive member to reach 2 million subscribers on the platform and the second VTuber to do so, after Kizuna AI.[60] Gawr Gura became the first VTuber to reach 3 million subscribers on YouTube on 4 July 2021, having surpassed Kizuna AI at 2.97 million on 30 June.[61]

According to Tanigo, Hololive's primary audience are mostly males in their mid-teens to mid-thirties, with Japanese fans being mostly those who are interested in video games while overseas viewers are more likely to be anime fans specifically. Hololive's overseas audiences are primarily from North America and Asia, especially South East Asia.[2]

CEO Motoaki Tanigo was selected as one of the Japan's Top 20 Entrepreneurs by Forbes Japan in its January 2022 issue.[58]

Talents

Below are all active and former talents of Hololive.[62] The agency also includes two VTubers who do not have their own personal channels but act as part of Hololive's "staff" instead, participating in streams on the company's official channel: Yuujin A (友人A, Friend A) (also known as A-chan) and Harusaki Nodoka (春先のどか).

Hololive

Generation 0

  • Tokino Sora [ja] (ときのそら)
  • Roboco-san [ja] (ロボ子さん)
  • Sakura Miko [ja] (さくらみこ)
  • Hoshimachi Suisei (星街すいせい)
  • AZKi (アズキ) (former member of INNK)

Generation 1

  • Yozora Mel (夜空メル)
  • Aki Rosenthal [ja] (アキ・ローゼンタール)
  • Shirakami Fubuki [ja] (白上フブキ)
  • Natsuiro Matsuri (夏色まつり)
  • Akai Haato [ja] (赤井はあと)

Generation 2

  • Minato Aqua [ja] (湊あくあ)
  • Murasaki Shion [ja] (紫咲シオン)
  • Nakiri Ayame [ja] (百鬼あやめ)
  • Yuzuki Choco [ja] (癒月ちょこ)
  • Oozora Subaru [ja] (大空スバル)

Hololive GAMERS

  • Shirakami Fubuki [ja] (白上フブキ)
  • Ookami Mio [ja] (大神ミオ)
  • Nekomata Okayu [ja] (猫又おかゆ)
  • Inugami Korone [ja] (戌神ころね)

Generation 3 (Hololive Fantasy)

  • Usada Pekora [ja] (兎田ぺこら)
  • Shiranui Flare [ja] (不知火フレア)
  • Shirogane Noel [ja] (白銀ノエル)
  • Houshou Marine [ja] (宝鐘マリン)

Generation 4 (holoForce)

  • Amane Kanata [ja] (天音かなた)
  • Tsunomaki Watame [ja] (角巻わため)
  • Tokoyami Towa [ja] (常闇トワ)
  • Himemori Luna [ja] (姫森ルーナ)

Generation 5 (NePoLaBo)

  • Yukihana Lamy [ja] (雪花ラミィ)
  • Momosuzu Nene [ja] (桃鈴ねね)
  • Shishiro Botan [ja] (獅白ぼたん)
  • Omaru Polka [ja] (尾丸ポルカ)

Generation 6 (Secret Society holoX)

  • La+ Darknesss [ja] (ラプラス・ダークネス)
  • Takane Lui (鷹嶺ルイ)
  • Hakui Koyori (博衣こより)
  • Sakamata Chloe (沙花叉クロヱ)
  • Kazama Iroha (風真いろは)

Holostars

Generation 1

  • Hanasaki Miyabi (花咲みやび)
  • Kanade Izuru (奏手イヅル)
  • Arurandeisu (アルランディス)
  • Rikka (律可)

Generation 2 (SunTempo)

  • Astel Leda (アステル・レダ)
  • Kishido Temma (岸堂天真)
  • Yukoku Roberu (夕刻ロベル)

Generation 3 (MaFia)

  • Kageyama Shien (影山シエン)
  • Aragami Oga (荒咬オウガ)

UPROAR!!

  • Yatogami Fuma (夜十神封魔)
  • Utsugi Uyu (羽継烏有)
  • Hizaki Gamma (緋崎ガンマ)
  • Minase Rio (水無世燐央)

Hololive Indonesia

Generation 1 (AREA 15)

  • Ayunda Risu (アユンダ・リス)
  • Moona Hoshinova (ムーナ・ホシノヴァ)
  • Airani Iofifteen (アイラニ・イオフイフティーン)

Generation 2 (holoro)

  • Kureiji Ollie (クレイジー・オリー)
  • Anya Melfissa (アーニャ・メルフィッサ)
  • Pavolia Reine (パヴォリア・レイネ)

Generation 3 (holoh3ro)

  • Vestia Zeta (ベスティア・ゼータ)
  • Kaela Kovalskia (カエラ・コヴァルスキア)
  • Kobo Kanaeru (こぼ・かなえる)

Hololive English

Myth

  • Mori Calliope [ja] (森カリオペ)[63]
  • Takanashi Kiara [ja] (小鳥遊キアラ)
  • Ninomae Ina'nis [ja] (一伊那尓栖)
  • Gawr Gura (がうる・ぐら)
  • Watson Amelia [ja] (ワトソン・アメリア)

Project: HOPE

  • IRyS (アイリス)

Council

  • Ceres Fauna (セレス・ファウナ)
  • Ouro Kronii (オーロ・クロニー)
  • Nanashi Mumei (七詩ムメイ)
  • Hakos Baelz (ハコス・ベールズ)

Holostars English

TEMPUS

  • Regis Altare (リージス・アルテア)
  • Magni Dezmond (マグニ・デズモンド)
  • Axel Syrios (アクセル・シリオス)
  • Noir Vesper (ノワール・ヴェスパー)

Former talents

Hololive

  • Hitomi Chris (人見クリス)
  • Uruha Rushia [ja] (潤羽るしあ)
  • Kiryu Coco [ja] (桐生ココ)
  • Mano Aloe (魔乃アロエ)

Holostars

  • Kagami Kira (鏡見キラ)
  • Yakushiji Suzaku (薬師寺朱雀)
  • Tsukishita Kaoru (月下カオル)

Hololive English

  • Tsukumo Sana (九十九佐命)

Hololive China

  • Yogiri (夜霧)
  • Civia (希薇娅)
  • Spade Echo (黑桃影)
  • Doris (朵莉丝)
  • Rosalyn (罗莎琳)
  • Artia (阿媂娅)

Media and events

Selected discography

Hololive

All group releases to date have been performed by "Hololive Idol Project", a group that consists of different talents for each release.

As lead up to Nonstop Story
  • "Shiny Smily Story" – 16 September 2019[64]
  • "Yumemiru Sora e" (夢見る空へ) – 17 February 2020[65]
  • "Kirameki Rider☆" (キラメキライダー☆) – 24 February 2020[65]
As lead up to "Bloom,"
  • "Blue Clapper" – 24 December 2020
  • "Hyakka Ryoran Hanafubuki" (百花繚乱花吹雪) – 31 December 2020
  • "Shijoshugi Adtruck" (至上主義アドトラック) – 7 January 2021
  • "Candy-Go-Round" – 14 January 2021
  • "Daily Diary" (でいり〜だいあり〜！) – 21 January 2021
  • "Stardust Song" – 4 February 2021
  • "Dreaming Days" – 11 February 2021
  • "AsuiroClearSky" (あすいろClearSky) – 19 February 2021[66]
Album Artist Release date Catalog number Peak chart position
Bouquet hololive IDOL PROJECT 21 April 2021[67] HOLO-001 4 (Oricon)[67]
Others
  • "Halloween Night, Tonight!" (今宵はHalloween Night!) – 23 October 2020[68]
  • "Tsumari wa Itsumo Kujikenai!" (つまりはいつもくじけない！)/"Make-Up True!" (めいくあっぷとぅるぅ！) – 1 September 2021, performed by sub-unit NEGI☆U (Minato Aqua, Oozora Subaru, and Momosuzu Nene),[69] used as ending theme for the anime The Great Jahy Will Not Be Defeated!.[69] Debuted at #17 on the Oricon Singles Chart.[70]
  • "Prism Melody" - 13 March 2022[71] - Released as lead up to "Link Your Wish".

Holostars

  • "Just Follow Stars" – 28 June 2021[72]
  • "Pentas" – 1 December 2021
  • "Magic Word Orchestra" – 21 December 2021
  • "Journey to Find Stars" – 27 December 2021[73]

Notes

  1. ^ Japanese: 谷郷元昭, Hepburn: Tanigō Motoaki

References

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  2. ^ a b Tanigo, Motoaki (24 June 2022). "Hororaibu ga yumemiru, metabāsu to no shiawase na kankei to wa — Futeiki rensai 'Harada ga Kiru', dai 9-kai wa Kabā CEO Tanigō Motoaki-shi ga VTuber no mirai o kataru" ホロライブが夢見る，メタバースとの幸せな関係とは――不定期連載「原田が斬る」，第9回はカバーCEO・谷郷元昭氏がVTuberの未来を語る (Interview) (in Japanese). Interviewed by Katsuhiro Harada.
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  15. ^ カバー株式会社、男性VTuber事務所「ホロスターズ」設立のお知らせ (Press release) (in Japanese). Cover. 27 May 2019. Retrieved 14 September 2020 – via PR Times.
  16. ^ "Dansei VTuber gurūpu 'Horosutāzu' 2-kisei 3-mei ga arata ni debyū" 男性VTuberグループ「ホロスターズ」 2期生3名が新たにデビュー [3 new male VTubers, Holostars 2nd gen, to debut]. MoguLive (in Japanese). 4 December 2019. Retrieved 26 October 2020.
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  21. ^ ホロライブ4期生「天音かなた」「角巻わため」「桐生ココ」「常闇トワ」「姫森ルーナ」デビュー決定のお知らせ [Announcing the debuts of Hololive's 4th generation]. PANORA (in Japanese). Cover. 25 December 2019. Retrieved 28 October 2020.
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  31. ^ ホロライブインドネシア2期生「Kureiji Ollie」「Anya Melfissa」「Pavolia Reine」デビュー決定のお知らせ [Hololive Indonesia 2nd Generation Kureiji Ollie, Anya Melfissa, and Pavolia Reine to make their debut] (Press release) (in Japanese). 1 December 2021. Archived from the original on 1 December 2020 – via PR TIMES [ja].
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  63. ^ Previously named 森美声 in Japanese with the same pronunciation. Officially renamed on 1 September 2021 per "弊社「ホロライブEnglish」所属タレント「森美声（もり・かりおぺ）」芸名変更のお知らせ". hololive.hololivepro.com (in Japanese). Retrieved 7 October 2021.
  64. ^ VTuber事務所「ホロライブ」、半年ぶりの公式曲第2弾「夢見る空へ」第３弾「キラメキライダー☆」リリース決定！ [VTuber事務所「ホロライブ」公式曲第1弾「Shiny Smily Story」のデジタル配信を9月16日（月）開始] (Press release) (in Japanese). Cover. 12 September 2020. Retrieved 14 September 2020 – via PR Times.
  65. ^ a b VTuber事務所「ホロライブ」、半年ぶりの公式曲第2弾「夢見る空へ」第３弾「キラメキライダー☆」リリース決定！ [VTuber's agency "Hololive" will release their second official songs for the first time in half a year, "Dream Sky" and "Kirameki Rider ☆"!] (Press release) (in Japanese). Cover. 14 February 2020. Retrieved 13 September 2020 – via PR Times.
  66. ^ VTuberグループ「ホロライブ」、9週連続オリジナル楽曲リリース最終楽曲となる第9弾を発表！ 第9弾はホロライブタレント総勢9名による『あすいろClearSky』！ [VTuber group "Hololive" has announced the ninth and final song in their 9 week series of original song releases! The ninth song is "AsuiroClearSky" by a total of nine Hololive talents!] (Press release) (in Japanese). Cover. 18 February 2021. Retrieved 19 February 2021 – via PR Times.
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  68. ^ VTuberグループ「ホロライブ」、ハロウィンをテーマにした公式曲「今宵はHalloween Night!」を本日発表！ [VTuber group "Hololive" releases their official Halloween-themed song "Halloween Night, Tonight!" today!] (Press release) (in Japanese). Cover. 22 October 2020. Retrieved 30 October 2020 – via PR Times.
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  71. ^ "女性VTuberグループ「ホロライブ」、新全体曲『Prism Melody』のデジタルリリースが決定！" 女性VTuberグループ「ホロライブ」、新全体曲『Prism Melody』のデジタルリリースが決定！ [Female VTuber group "Hololive", new song "Prism Melody" will be released digitally!] (Press release) (in Japanese). Cover. 12 March 2022. Retrieved 12 March 2022 – via PR Times.
  72. ^ 男性VTuberグループ「ホロスターズ」、初の公式オリジナル楽曲「Just Follow Stars」リリース決定！ [Male VTuber group "Holostars" will release their first official original song "Just Follow Stars"!] (Press release) (in Japanese). Cover. 28 June 2021. Retrieved 28 June 2021 – via PR Times.
  73. ^ 男性VTuberグループ「ホロスターズ」、オリジナル楽曲「JOURNEY to FIND STARS」リリース決定！ [Male VTuber group "Holostars" will release their original song "JOURNEY to FIND STARS"!] (Press release) (in Japanese). Cover. 23 December 2021. Retrieved 4 January 2022 – via PR Times.

External links

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