MOR Entertainment
This article needs additional citations for verification. (July 2013) |
File:MOR Entertainment logo.jpg | |
Type | Broadcast radio network (July 16, 1989–August 28, 2020) New media network (since September 14, 2020) |
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Country | |
Headquarters | ABS-CBN Broadcasting Center, Sgt. Esguerra Avenue corner Mother Ignacia Street, Diliman, Quezon City |
Motto | e-Click Mo Na 'Yan! |
Programming | |
Language(s) | Various Filipino dialects |
Format | Contemporary MOR, OPM, P-pop (audio streaming) Relationships, showbiz, travel, lifestyle (Facebook/Kumu/Spotify/YouTube) |
Ownership | |
Owner | ABS-CBN Corporation |
MyxRadio (via ABS-CBN Radio Service) TeleRadyo (via ABS-CBN Radio Service) | |
History | |
Founded | July 16, 1989 |
Launch date |
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Closed |
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Former names |
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Coverage | |
Availability |
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Links | |
Website | mor.abs-cbn.com[b] |
MOR Entertainment is a national brand of new media radio station owned and operated by media conglomerate ABS-CBN Corporation. As a broadcast radio network, MOR stations primarily played contemporary middle-of-the-road and original Pinoy music, as well as radio drama and talk content (news content via TV Patrol Regional was also available on selected stations). MOR started in 2001 as the FM brand of ABS-CBN Regional and terrestrially operated 15 radio stations in the Philippines.
Since the forced shutdown of ABS-CBN brought about by the congressional denial of its franchise, MOR resurfaced as an online radio station since September 14, 2020 with operations on Facebook Live via MOR's respective city Facebook pages and a dedicated channel (MOR TV) on Kumu, a Philippine-based mobile streaming service.
History and background
Radio Romance (1989–1993)
At 6:00 am on July 16, 1989, ABS-CBN's Manila FM station, DWRR 101.9 MHz, changed format to an easy-listening station known as 101.9 Radio Romance, playing easy-listening love songs except for a Sunday OPM program. At first all of the DJs were female, including Amy Perez; it became the first FM station to implement the technological innovation of playlists originating from compact discs.
On August 1, 1989, signaled the station's first nationwide reach when DZRR 103.1 MHz in Baguio became the relay outlet of DWRR 101.9 in Manila, ensuring uninterrupted listening for travelers from Manila to as far north as Ilocos Sur. It was followed by DXRR 101.1 MHz in Davao on January 25, 1992, which was also the relay outlet of DWRR. In the early 1990s, it began simulcasting via satellite across the country. It was known as Radio Romance: Nationwide.
Star Radio (1993–1997)
On July 14, 1993, DXEC 91.9 MHz Cagayan de Oro commenced broadcast as The Great EC 91.9 STAR Radio, with its studios then-located at nearby Limketkai Center. This was the first ABS-CBN regional station to use the "Star Radio" banner, and it was also the first to air in a mass-based format.
On October 1, 1994, DYLS 97.1 MHz Cebu reformatted into a mass-based station known as ABS-CBN STAR Radio 97.1, based on the branding on the Cagayan de Oro station adopted one year prior.
In 1995, ABS-CBN started launching its new stations across the country and branded them as ABS-CBN STAR Radio with its tagline The Heart of the City. Those newly launched stations were DWEL 95.5 MHz Laoag, DWEC 94.3 MHz Dagupan (known as ABS-CBN STAR Radio Northern Luzon with DZRR 103.1 MHz Baguio as its relay outlet), DWRD 93.9 MHz Legazpi, DWAC 93.5 MHz Naga, DYMC 91.1 MHz Iloilo, DYOO 101.5 MHz Bacolod, DYTC 94.3 MHz Tacloban, DXRR 101.1 MHz Davao (from a relay (satellite) station under Radio Romance branding), DXBC 92.7 MHz General Santos and DXFH 98.7 MHz Zamboanga. It became the first branding of ABS-CBN's regional FM network until 1997.
ABS-CBN Radio/ProStar (1997–1999)
On March 1, 1997, under the formation of Regional Network Group (RNG), all ABS-CBN's FM stations were rebranded to ABS-CBN Radio which served to help avoid brand confusion with the rival Star FM, owned by Bombo Radyo. The slogan "The Heart of the City" of "ABS-CBN STAR Radio" was still used. ProStar was a branding of selected ABS-CBN regional FM stations outside Manila.
ABS-CBN For Life! (1999–2001)
On February 8, 1999, ABS-CBN dropped the word Radio and added the slogan For Life!.
My Only Radio/MOR Philippines (2001–2021)
On July 14, 2001, ABS-CBN For Life! was changed to MOR that was first launched in Cagayan de Oro City. The network's brand name was coined by Malvern Esparcia (Bernie Bitokbitok), which, aside from its meaning as My Only Radio, is meant to be a shorter designation to the province of Misamis Oriental, where Cagayan de Oro is based. It saw a rebrand of ABS-CBN's provincial FM stations, particularly in some long-time ones which were formerly branded as the ProStar network and ABS-CBN Radio prior to the relaunch. Numerous format changes occurred among its stations with similar program titles applied across provincial areas on July 15, 2001. MOR wasn't launched in Manila since its inception until it made a major change in mid-2013, when the company finally relaunched long-time independent station DWRR-FM (101.9 MHz) as the network's flagship station and effectively made MOR a truly national brand.
On January 17, 2011, ABS-CBN launched 1 new station in Palawan, the newly launched was MOR 99.9 MHz Puerto Princesa after 30 years of being DYPR. MOR 99.9 MHz Puerto Princesa had also its shared station at Sofronio Española, the station was MOR 99.7 MHz Española (now Radyo Bandera since 2021) that was launched on 2011 and ceased operations on 2017.
In a press conference held at the ABS-CBN Compound on June 1, 2018, coinciding the Manila station's ratings leadership and its announcement of this year's Pinoy Music Awards set on July 21, the Manila Radio and Regional divisions agreed to relaunch MOR as MOR Philippines. Under its relaunched brand, the network will connect Manila and its provincial stations with unified program brands and strong music choices; thus, the new tagline "One Vibe, One Sound."[1] The MOR Philippines relaunch will be by phases which began on August 11.
On June 1, 2019, MOR stations in Manila, Cebu, and Baguio expanded its video streaming platform as exclusive channels to cable TV subscription service Sky Cable in their respective cities.
Network programming
Despite its unified branding, programming among stations remained to be handled separately between Manila and Regional stations. The network's Manila station is jointly managed by ABS-CBN's Manila Radio division, along with AM flagship station DZMM Radyo Patrol 630, and the Star Creatives group; MOR Regional's programming, meanwhile, is supplied under management of the company's Regional Network Group division.
MOR Philippines began its presence on August 11, 2018 with the launching of MOR Regional's weekend programs Dyis is It and MOR Presents, which began its Manila debut on the next day. Other adjustments are underway to unify MOR's branding across all its stations with plans to create more national programs for the network.
MOR Philippines also aired Pantawid ng Pag-ibig: At Home Together Concert on March 22, 2020. The concert was aimed to help the people who were in need because of the Enhanced Community Quarantine.
Over-the-air shutdown of ABS-CBN assets
On May 5, 2020, due to the cease and desist order issued by the National Telecommunications Commission, all MOR stations have suspended their broadcasting activities, together with all ABS-CBN, S+A, and Radyo Patrol stations across the country after its legislative franchise expired.[2]
On July 15, 2020, ABS-CBN announced the painful pronouncement to its employees that the company would go into retrenchment on August 31, laying-off many of its employees after its new franchise was denied by the House of Representatives on July 10, 2020.[3] The following day in an episode of Failon Ngayon sa TeleRadyo, DJ Chacha, anchor of Dear MOR and formerly Heartbeats confirmed that MOR Philippines would fold on the said retrenchment date.[4][5]
Instead of August 31, MOR Philippines signed-off on the evening of August 28, 2020, on the same day as ABS-CBN Regional's 12 local TV Patrol and 10 local morning shows.[6][7][8][9][10]
Shift to online programming
On September 14, 2020, selected DJs of MOR Philippines, including those from Manila, were rehired by ABS-CBN to main the new phase of MOR as a digital broadcast entity, mirroring its network's flagship ABS-CBN (Kapamilya Channel) and TeleRadyo digital pivot and focusing on consolidated programming content over playing music like before as a terrestrial station (partly due to Facebook's restrictions on playing music, the new MOR focuses on playing Star Music songs). Select programs resurfaced under the new setup, but with multiple hosts depending on the region where the rehired jocks are from. Consequently, hosts from Visayas and Mindanao are required to use Tagalog as their lingua franca for their respective MORe sa Umaga and several Dear MOR daily broadcasts.
Also, as part of this consolidation, programs formerly exclusive from MOR Manila (except for the flagship Dear MOR, which was renamed Dear MOR Presents: Dear Popoy and is now broadcast across all MOR Facebook pages and MOR TV on Kumu) are adopted by the regional MOR pages as well, such as Onsehan Na! (formerly Ready Get MORe: Level Up!) and SLR: Sex, Love and Relationships.
MOR Entertainment (2021–present)
On February 14, 2021, ABS-CBN relaunched the service as MOR Entertainment with its programming on Facebook, Kumu, Spotify, YouTube and iWantTFC. It also streams live on iWantTFC, AlTo, and the MOR website.[11]
Final MOR stations
Branding | Callsign | Frequency | Power (kW) | Location |
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MOR 101.9 My Number One and Only Radio For Life! Manila | DWRR-FM | 101.9 MHz | 22.5 kW | Mega Manila |
MOR 95.5 My Only Radio Ditoy Latta! Laoag | DWEL-FM | 95.5 MHz | 5 kW | Laoag |
MOR 94.3 My Only Radio Araratan! Dagupan | DWEC-FM | 94.3 MHz | 10 kW | Dagupan |
MOR 103.1 My Only Radio Dayta Ah! Baguio | DZRR-FM | 103.1 MHz | 5 kW | Baguio |
MOR 91.3 My Only Radio For Life! Isabela[1] | DWBA-FM | 91.3 MHz | 5 kW | Santiago, Isabela |
MOR 99.7 My Only Radio For Life! Española[2][3] | DYEA-FM | 99.7 MHz | 5 kW | Sofronio Española, Palawan |
MOR 99.9 My Only Radio Sikat! Puerto Princesa | DYCU-FM | 99.9 MHz | 5 kW | Puerto Princesa, Palawan |
MOR 93.5 My Only Radio Yan ang MORe! Naga | DWAC-FM | 93.5 MHz | 10 kW | Naga, Camarines Sur |
MOR 93.9 My Only Radio Pirmi Na! Legazpi | DWRD-FM | 93.9 MHz | 5 kW | Legazpi, Albay |
MOR 91.1 My Only Radio Abaw Pwerte! Iloilo | DYMC-FM | 91.1 MHz | 10 kW | Iloilo City |
MOR 101.5 My Only Radio Sikat! Bacolod | DYOO-FM | 101.5 MHz | 10 kW | Bacolod |
MOR 97.1 My Only Radio Lupig Sila! Cebu | DYLS-FM | 97.1 MHz | 20 kW | Metro Cebu |
MOR 94.3 My Only Radio Sikat! Tacloban | DYTC-FM | 94.3 MHz | 10 kW | Tacloban |
MOR 91.9 My Only Radio Chuy Kay' Bai! Cagayan de Oro | DXEC-FM | 91.9 MHz | 10 kW | Cagayan de Oro |
MOR 101.1 My Only Radio OK Kaayo! Davao | DXRR-FM | 101.1 MHz | 10 kW | Metro Davao |
MOR 92.7 My Only Radio For Life! General Santos | DXBC-FM | 92.7 MHz | 10 kW | General Santos |
MOR 95.1 My Only Radio For Life! Cotabato | DXPS-FM | 95.1 MHz | 10 kW | Cotabato City |
MOR 98.7 My Only Radio Nah Ese Vale! Zamboanga | DXFH-FM | 98.7 MHz | 10 kW | Zamboanga City |
Note:
- ^ 1. Relay from MOR 103.1 Baguio.
- ^ 2. Inactive from 2017 to 2021 due to location.
- ^ 3. Now Radyo Bandera since 2021.
Theme music
The first theme music was recorded in English by Anna Fegi in 2001.[12] In 2007, in line with its 6th anniversary, a new jingle was launched with a pop-rock arrangement entitled "Ang Gusto Ko, MOR" performed by Emman Abatayo of Pinoy Dream Academy. The original jingle was revived in 2011 and performed by various artists including Erik Santos and Aiza Seguerra.
On July 7, 2013, together with the rebranding of MOR as a national brand, the theme was given a refresh and its music video was launched on ASAP 18, also performed by various artists.[13] The original version of the refreshed jingle was recorded in both Filipino and English by Toni Gonzaga-Soriano, Vice Ganda, and Daniel Padilla, and was adopted by all MOR stations. Portions of the jingle contain elements from DWRR-FM's first For Life jingle for its first verse with altered lyrics (representing the iconic status of the once-independent Manila station) and the pre-2013 MOR jingle.[14] The jingle was used until August 7, 2016, in favor of a romance-themed version recorded by Now United member Bailey May and Ylona Garcia.[15] The 2nd version was used extensively on the Manila station from the day after, while provincial stations only adopted it on an occasional basis, as the ABS-CBN Regional group received its own set of jingles produced by Dennis Ba-ang (popularly known on-air as David Bang from MOR Cagayan De Oro). The management, however, reverted its primary jingle to the original 2013 version by June 4, 2017; with the newer rendition being used only as an alternate until it was retired weeks later.
On July 21, 2018, with the upcoming relaunch as MOR Philippines, a new network jingle was introduced during its Pinoy Music Awards, combining the 2013 jingle with David Bang's MOR regional stingers. Its new jingle was launched at noon of September 24, 2018. Toni, Vice, and Daniel were reintroduced to sing the revamped jingle. Two sub-versions were recorded in the 2018 refresh. One version omits the "For Life" phrase used by the Manila station to allow usage for MOR Regional stations where its respective cities provide a distinct local slogan among stations.[16]
See also
References
- ^ "MOR stations nationwide unite for stronger MOR Philippines". abscbnpr.com. abscbnpr.com. June 1, 2018. Archived from the original on July 25, 2018. Retrieved June 3, 2018.
{{cite web}}
: CS1 maint: unfit URL (link) - ^ "ABS-CBN goes off-air after NTC order". Rappler. 6 May 2020. Retrieved 5 May 2020.
- ^ "House committee denies ABS-CBN a new franchise". ABS-CBN News. July 10, 2020. Retrieved April 13, 2021.
- ^ Baron, Gabriela (July 16, 2020). "Ces Drilon among ABS-CBN layoffs; MOR 101.9 signs off". Manila Bulletin. Retrieved August 8, 2020.
- ^ "MOR, tuluyan nang magsasara; DJ Chacha, naiyak". ABS-CBN News. July 16, 2020. Retrieved August 8, 2020.
- ^ "12 regional 'TV Patrol' programs to air final newscasts on August 28". ABS-CBN News. August 26, 2020.
- ^ "Historic goodbyes from ABS-CBN Regional". The Manila Times. August 28, 2020.
- ^ "TV Patrol's regional stations, ABS-CBN reporters bid goodbye after years in public service". Interaksyon. August 28, 2020.
- ^ Live Video, MOR Philippines - Cagayan De Oro (August 28, 2020). "MOR REUNION LAST EPISODE AUG 28 2020". Facebook.
- ^ "MOR's 'Salamat, For Life' online special at 6 o'clock tonight". The Manila Times. August 28, 2020.
- ^ "After shutdown, My Only Radio returns as MOR Entertainment". ABS-CBN News. February 12, 2021.
- ^ Oskee's Radio Jingle's Corner (June 14, 2021). "MOR Jingles Timeline [1994-present]". YouTube.
- ^ ABS-CBN News (July 7, 2013). "101.9 For Life launches new radio station jingle". YouTube.
- ^ ABS-CBN Entertainment (July 13, 2013). ""MOR 101.9 For Life!" Station Jingle Recording". YouTube.
- ^ MOR Entertainment (August 25, 2016). "MOR 101.9 For Life's Jingle feat. Bailey May & Ylona Garcia (Bailona)". YouTube.
- ^ MOR Entertainment (October 7, 2018). "#MOR PHILIPPINES JINGLE MUSIC VIDEO". YouTube.
Notes
- ^ Terrestrial broadcasting operations ceased on May 5, 2020 and online broadcasting operations ceased on August 28, 2020, since resurfaced as a new media entity since September 14, 2020
- ^ The MOR website on desktop or laptop still exists, but on android or iPhone, it redirects to ALTO app via Google Play or App Store.
External links
- CS1 maint: unfit URL
- Articles with short description
- Articles needing additional references from July 2013
- All articles needing additional references
- Official website not in Wikidata
- MOR Philippines
- Philippine radio networks
- Assets owned by ABS-CBN Corporation
- 1989 establishments in the Philippines
- 2020 disestablishments in the Philippines
- Internet radio stations in the Philippines
- Radio stations established in 1989
- Radio stations disestablished in 2020