CoppaFeel!
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Formation | April 2009 |
---|---|
Founder | Kristin Hallenga and Maren Hallenga |
Founded at | London |
Type | Charitable organisation |
Purpose | To give everyone the best possible chance of surviving breast cancer by speaking to young people in their natural habitat. |
Headquarters | 1-4 Pope Street, London SE1 3PR |
Location | |
Coordinates | 51°30′00″N 0°04′42″W / 51.499970°N 0.078370°WCoordinates: 51°30′00″N 0°04′42″W / 51.499970°N 0.078370°W |
Region | United Kingdom |
Official language | English |
Key people | Natalie Kelly (CEO) |
Staff | 15 |
Website | coppafeel |
CoppaFeel! is a breast cancer awareness charity, based in London.[1] The charity focuses on promoting early detection of breast cancer, by encouraging women under 30 to regularly check their breasts.[2]
CoppaFeel! is a charity partner of Cosmopolitan magazine.[3]
History
CoppaFeel! was founded in 2009 by twin sisters Kristin and Maren Hallenga, after Kristin was diagnosed with breast cancer at the age of 23.[4] Because of a late diagnosis, Kristin Hallenga lives with stage four breast cancer.[citation needed] Despite Hallenga's having a family history of cancer, doctors originally dismissed a tumor on Kristin's breast as “hormonal”.[1]
Driven by the difficult experience, Kristin and Maren, devoted themselves to educating young women about the dangers of late diagnosis, and launched CoppaFeel! at Beach Break Live in 2009.[5]
Mission and values
"I want everyone to know that cancer doesn’t conform to the over-40s rule we try to impose on it; and that getting to know your boobs from a young age, and making checking them regularly a habit of a lifetime you could save your life one day."
"...to live in a world where all breast cancers are diagnosed at the earliest stage possible, at which treatments are more effective and survival rates are higher."
- CoppaFeel!'s vision statement.[7]
Much of their awareness campaigns are based on the principle that the more that an individual is aware of their own breasts, the more likely they are to spot a change – should one occur.[8] Most of their awareness work is carried out at universities, music festivals, schools and work places and via national awareness campaigns around the UK.[5] CoppaFeel!'s ambassadors are called 'the Boobettes', who are young women that have all had the disease at a young age.[9]
Campaigns
Over the past few years, CoppaFeel! have instigated several high-profile breast cancer awareness campaigns.
In summer 2014 they launched their ‘What Normal Feels Like’ campaign, which seeks to reclaim the language and imagery associated with breasts.[10] Hundreds of women have submitted pictures of their breasts, along with a descriptive word such as “wibbly” or “springy”, which have been used in a series of advertisements designed to normalise and desexualise female breasts.[11]
CoppaFeel! have also run a ‘Cheknominate’ campaign, which was their “healthier” take on the Neknominate craze.[12] Cheknominate encouraged people to record themselves checking their breasts before nominating a friend to do the same. The Huffington Post were supportive of the campaign, and encouraged their readers to try to get the hashtag #Cheknominate trending on social media.[13]
Media coverage
Many of Coppafeel!’s publicity campaigns have involved the use of giant inflatable ‘boob’ costumes.[4]
CoppaFeel! gained widespread media coverage when they a decorated The Angel of the North with a ‘boob hijack’ sticker.[6]
In 2015 CoppaFeel! founder Kristin Hallenga was profiled in Kris: Dying to Live, a documentary that covered her battle with terminal breast cancer.[14] She also played herself in The C Word, a BBC One adaptation of the book by cancer blogger Lisa Lynch.[15]
Festifeel
CoppaFeel! host the annual music festival, Festifeel, helping to raise money for breast cancer awareness.[16] It describes itself as "Britain's only boutique music festival with boobs in mind!".[17]
Celebrity support
Their innovative fundraising activities have received widespread support from celebrities including Fearne Cotton, Russell Howard, Newton Faulkner, Lorraine Kelly and Danni Minogue.[18]
Radio presenters Greg James and Dermot O'Leary both ran the 2013 Bath Half Marathon, wearing giant inflatable ‘boobs’, in support of CoppaFeel![19]
Gavin & Stacey star Mathew Horne appeared in a cinema campaign for Coppafeel!, encouraging viewers to check out their boobs before the film started.[20]
In September 2012 Mel B posed topless in a Coppafeel! advert in Cosmopolitan magazine, ahead of breast cancer awareness month.[21] The advert's risqué nature received mass-media coverage.[22]
References
- ^ a b IOL Lifestyle, 'I never ask how long I've got', Retrieved May 11, 2013
- ^ Campaign, Mathew Horne tells cinema goers to 'CoppaFeel!' in breast cancer awareness ad, Retrieved May 11, 2013
- ^ Cosmopolitan, CoppaFeel! Archived 2013-11-29 at the Wayback Machine, Retrieved May 11, 2013
- ^ a b BBC Radio One Newsbeat, Fearne Cotton meets Coppafeel founder Kris Hallenga, Retrieved - 11 May 2013
- ^ a b The Independent, 'I never ask my doctor how long I've got', Retrieved - May 11, 2013
- ^ a b Metro, Angel of the North Bobbs Hijacked by CoppaFeel! Cancer Charity, Retrieved - May 11, 2013
- ^ CoppaFeel!'s Official Website, 'Our Charity and Vision', Retrieved - May 14, 2013
- ^ PR Week, Mathew Horne Tells Cinema Goers to CoppaFeel! in Breast Cancer Awareness Ad, Retrieved - May 11, 2013
- ^ The Mirror, 'Meet the brilliant Boobettes', Retrieved - May 14, 2013
- ^ Huffington Post 'Breast Cancer Awareness: Do You Know What Normal Feels Like?', Retrieved - June 03 2015
- ^ Express, 'Women bare their breasts for cancer charity Coppafeel!'s #whatnormalfeelslike campaign', Retrieved - June 03 2015
- ^ Coppafeel, Cheknominate, Retrieved - June 3, 2015
- ^ Huffington Post, 'Forget Neknominate, Coppafeel! Want Us To Check Our Breasts Using #CHEKNOMINATE', Retrieved - June 3, 2015
- ^ BBC, 'Kris: Dying to live', Retrieved - June 03 2015
- ^ BBC, 'Lisa Lynch longed for The C Word to be brought to life – it was an honour to be involved', Retrieved - June 03 2015
- ^ Fame Magazine, 'Fearne Cotton Presents Festifeel 2012', Retrieved - May 14, 2013
- ^ Lomography, 'CoppaFeel! And Get Festival Photo-Passes!', Retrieved - May 14, 2013
- ^ 'CoppaFeel! lands in Leeds', Retrieved - May 17, 2013
- ^ 'This is Bath, 'CoppaFeel! chosen as official charity for next year's Bath half marathon', Retrieved - May 17, 2013
- ^ Campaign, 'Mathew Horne tells cinema goers to 'CoppaFeel!' in breast cancer awareness ad', Retrieved - May 21, 2013
- ^ ""I love boobs": Mel B goes topless and reveals she used to fondle the Spice Girls"', Retrieved - May 21, 2013
- ^ Independent, 'Why is breast cancer awareness made so sexy?', Retrieved - May 17, 2013
External links
- Official website
- {{Twitter}} template missing ID and not present in Wikidata.
- Webarchive template wayback links
- Articles with a promotional tone from December 2017
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- Coordinates not on Wikidata
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- Charity fundraisers