Arc'teryx

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Coordinates: 49°18′17″N 123°00′50″W / 49.304608°N 123.01397°W / 49.304608; -123.01397

Arc'teryx Equipment Inc
TypeSubsidiary
Industry
Founded1989 as Rock Solid
1991 as Arc'teryx
FounderDave Lane
Jeremy Guard
HeadquartersNorth Vancouver, British Columbia, Canada
Number of locations
  • Over 80 branded stores globally
  • Over 3,000 total
Area served
Global
Number of employees
1,200 globally (2020)[1]
ParentSalomon Group (2001–2005)
Amer Sports (2005–)
ANTA Sports (2019–)
Divisions
  • Veilance
  • LEAF
Websitearcteryx.com
An Arc'teryx boutique on Mercer Street, London in July 2016

Arc'teryx is a Canadian high-end design company specializing in outdoor apparel and equipment headquartered in North Vancouver, Canada. It focuses on technical apparel for mountaineering and Alpine sports, including related accessories. The company's name and logo reference the Archaeopteryx, the transitional fossil of early dinosaurs to modern dinosaurs (birds). Arc'teryx is known for their water-resistant Gore-Tex shell jackets, knitwear, and down parkas.[2][3]

Founded in 1989 as Rock Solid, the company re-branded in 1991 as Arc'teryx to produce outerwear and climbing gear inspired by the Coast Mountains in Canada. The company was sold to Salomon Group in 2001 before being bought out by Amer Sports in 2005 and re-structured under ANTA Sports in 2019. Arc'teryx maintains two divisions: Veilance, their luxury streetwear retailer and LEAF, their retailer of technical gear for law enforcement and military forces.

The company is a major influence in the "gorpcore" fashion movement, the wearing of outdoor apparel in urban settings.[3][4]

History

Originally named "Rock Solid" by founder Dave Lane, the company's first line of products was climbing gear. Dave Lane sold his 50% interest to Blair Murdoch and Tim Duholke who became silent partners in 1989.[citation needed] Then-principal Jeremy Guard changed the company name to "Arc'teryx" in 1991 to reflect the company's vision of creating disruptive "evolutionary" innovation within the outdoor products industry. Using a heat laminate (thermolamination) technology, the partners designed and marketed the Vapor harness, which would become the company's most popular item.[citation needed] In 1993, after a series of relocations and staff additions, Arc'teryx released the Bora backpack using the same Vapor technology. In 1996, after obtaining a licence from W. L. Gore & Associates for use of the Gore-Tex fabric, the company adapted it for its new line of outdoor technical apparel.[citation needed] Needing a larger manufacturing space, the company moved its headquarters to Burnaby, British Columbia, in 1999. In 2005, the Arc'teryx head office moved back across the Burrard Inlet to North Vancouver.

Guard was president and principal of the company from 1991 through 2001. In January 2001, Arc'teryx was purchased by the Adidas-owned Salomon Group.[5] In May 2005, Amer Sports purchased the Salomon Group from Adidas.[6] Since 2019, the Amer Sports Corporation is owned by the Chinese Anta Sports group. The Arc'teryx head office is located in North Vancouver and harnesses, backpacks, and other apparel is made in its own factory in New Westminster, BC. Their apparel line has expanded, thus Arc'teryx has consequently outsourced to plants in China, the Philippines, Vietnam, Bangladesh, El Salvador, Laos, and Greece.[7]

Jon Hoerauf joined the company as president in 2012, assuming the additional role of general manager in 2016.

Divisions

Veilance

Arc'teryx Veilance is the company's high-end, formal urban-wear brand. This division was introduced in Fall/Winter 2009.[8]

LEAF

Arc'teryx's LEAF (Law Enforcement and Armed Forces) line is aimed at the military and police market. In the consumer and Internet market, it is often referred to as "military birds". Some of the collections are designed for their civilian counterparts, while others, such as Arc'teryx's Tango and Charlie backpacks, feature camouflage designs that are entirely geared toward the military. In contrast, military bird products use dark colors and military colors. Only a handful of products, such as the Alpha jacket, are currently made in Canada, while the rest, such as Assault Shirt, are made overseas, such as in El Salvador and Vietnam.[citation needed]

Subculture

Arc'teryx has become widely popular in the street fashion scene and Internet culture. The theft ("racking") of Arc'teryx and other Gore-Tex items is considered to be part of the street subculture.[9] It is seen as a high-end status symbol among youth, "just shy of Stone Island and Moncler."[10]

The company is a major influence in the "gorpcore" fashion movement – the wearing of outdoor apparel in urban settings, along with Mammut, REI, Marmot and Patagonia.[3]

Throughout 2022, a TikTok trend emerged where individuals would shower, fully clothed with an Arc'teryx jacket, as British rapper YT's song "Arc'teryx" played on background.[2]

See also

References

  1. ^ Corporate factsheet, newsroom.arcteryx.com, May 01, 2018
  2. ^ a b Gallagher, Jacob (January 17, 2022). "Why Are All These People Showering in Their Arc'teryx Jackets?". Wall Street Journal. ISSN 0099-9660. Retrieved June 18, 2022.
  3. ^ a b c Gallagher, Jacob (January 2, 2021). "Gorpcore: How Arc'teryx Parkas and Salomon Hiking Boots Became High Fashion". Wall Street Journal. ISSN 0099-9660. Retrieved June 18, 2022.
  4. ^ Dacre, Karen (November 26, 2021). "Gorpcore trend peaks again as extreme outdoor wear hits pub and park". The Guardian. Retrieved June 18, 2022.
  5. ^ Nowakowski, Natasha, "Arc'teryx a perfect fit for adidas' Salomon business", The Portland Business Journal, November 8, 2002.
  6. ^ Crane, Leah, "Salomon Sold to Amer Sports" Archived March 10, 2007, at the Wayback Machine, Transworld Business Magazine, August 9, 2005
  7. ^ "Supply Chain Partners | Arc'teryx". Arc'teryx Equipment. Retrieved 2020-11-02.
  8. ^ "10 Years of Performance Evolution | Veilance". Arc'teryx Equipment. Retrieved 2021-10-01.
  9. ^ Danforth, Chris (2020-07-09). "Deadbird: The Underground Cool (And Looting) of Arc'teryx". Medium. Retrieved 2021-04-08.
  10. ^ Servantes, Ian (February 18, 2021). "Beyond the TikTok trend: How Arc'teryx became the It-brand of fashion". Input. Retrieved June 18, 2022.

External links

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